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Target is once again under fire — this time not just from consumers but from activists within the Black community. The backlash follows a $300,000 donation Target made to the National Baptist Convention USA Inc. (NBCUSA), as USA Today reports. Target says the gift is part of its ongoing investment in community development, but leaders behind two major boycotts are calling for the funds to be returned. Backlash Over Strategy And Solidarity Minnesota-based civil rights attorney and activist Nekima Levy Armstrong launched a boycott of Target in early 2025. Months later, Pastor Jamal Bryant, senior pastor at New Birth Missionary Baptist Church in Stonecrest, GA, called for a 40-day boycott, and then urged permanent disengagement from the retailer unless it made major changes, as AFROTECH™ previously reported. Now, both leaders say Target’s donation to NBCUSA undermines their push for meaningful corporate accountability. “This $300,000 payment does not heal—it deepens the wound,” wrote...
Target boycott efforts are intensifying as the Congressional Black Caucus (CBC) steps up its push for corporate accountability. CBC Chairwoman Rep. Yvette D. Clarke (D-N.Y.) and members of the caucus’ Diversity, Equity, and Inclusion (DEI) Task Force recently met with Target CEO Brian Cornell, according to a press release from the Caucus. The meeting focused on the company’s rollback of DEI commitments, especially those affecting Black-owned businesses. Lawmakers Say Target’s Explanations “Fell Woefully Short” The CBC described the conversation with Cornell as “candid and direct,” but ultimately stated that members were left disappointed. “The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” Clarke said in a lengthy statement in the press release. “Like many of the coalition leaders...
McDonald’s is the latest major brand in the crosshairs of a growing consumer-led movement protesting companies accused of scaling back diversity, equity, and inclusion (DEI) efforts. A nationwide boycott of the fast-food giant , launched Tuesday by grassroots group The People’s Union USA, adds to a string of “economic blackouts” the organization has orchestrated since February, USA Today reported. Why Are People Boycotting McDonald’s? The boycott stems from a perception of corporate DEI as performative. The People’s Union USA Founder, John Schwarz, said the protest is about holding corporations accountable as they quietly reduce their DEI commitments under pressure from political and economic factors. Earlier this year, McDonald’s drew public backlash for removing benchmarks related to executive-level and supplier diversity, AFROTECH™ previously reported. While the company insists its programs remain intact, the messaging has shifted. U.S. Chief People Officer Jordann Nunn told USA...
A group of Black former M cDonald’s franchisees is joining the call for a boycott of the fast food chain, alleging systemic racial discrimination. Over 40 Black franchisees had filed a class action lawsuit across more than 12 states in January 2023, claiming unfair practices and unequal treatment, according to a press release. “When many of us entered the McDonald’s franchise program, we discovered the corporation would relegate us to only buying stores with lower profits and higher costs,” according to a statement representing the former McDonald’s franchisees. “When many of us tried to buy stores with greater profits, we were denied, and had to watch those more lucrative stores go to white owners. While we struggled to make our stores profitable, we were consistently faced with unreasonable demands that white owners did not face, and we were consistently denied support and financial relief that white owners were routinely offered.” The former store owners allege that issues, as...
Founder Melissa Butler says The Lip Bar was impacted by the Target boycott. How Target’s DEI Stance Impacted Its Q1 Earnings As AFROTECH™ previously reported, Target made the decision to scale back its three-year diversity, equity, and inclusion (DEI) efforts, which included dismantling a program that worked to feature Black-owned businesses in its stores. The company also stopped sending reports to an external diversity-focused organization. This prompted a 40-day consumer boycott led by Rev. Jamal Bryant, which attracted participation from nearly 200,000 consumers, per Atlanta News First. Target experienced a decline in foot traffic for 11 consecutive weeks, and its first-quarter earnings were $23.8 billion, which was 2.8% lower than the same period the previous year, according to a press release. To no surprise, business owners shelved at the store have felt the brunt of the boycott. This includes Butler who shared that sales had plummeted between 30% and 40%. “When people ask me...
The consumer boycott against Target will continue, according to Rev. Jamal Bryant. As AFROTECH™ previously reported, Target’s retraction of its three-year diversity, equity, and inclusion (DEI) commitments — which included ending a program designed to highlight Black and minority-owned businesses — impacted the company. Shareholders filed a lawsuit and Rev. Bryant led a 40-day consumer boycott, garnering over 200,000 sign-ups. The major retailer subsequently experienced a decline in its stock for at least eight consecutive weeks. “When we started this Target fast, … a Fortune 500 company was trading on the New York Stock Exchange at $138 a share. Because of how it is, that stridently you have put your hand to the plow, their stock started at $138 a share. As of Friday, it is down to $94 a share,” Bryant said Sunday, April 20, at his church, New Birth Missionary Baptist Church in Stonecrest, GA, reports The Christian Post. Furthermore, Target’s foot traffic decreased year over year...
PepsiCo representatives met with civil rights leaders from the National Action Network (NAN) after Reverend Al Sharpton threatened to lead a boycott over the company’s decision to scale back parts of its diversity, equity, and inclusion (DEI) initiatives . After sending a letter to the food and beverage brand on April 4, 2025, outlining details of the intended boycott, Sharpton issued a statement on Tuesday, April 15, saying that he and several members of NAN had a “constructive conversation” lasting over an hour with PepsiCo Chairman Ramon Laguarta and PepsiCo North America CEO Steven Williams. During the meeting at PepsiCo’s global headquarters in Purchase, NY, they had a chance “to discuss our grievances over reports they were rolling back nearly $500 million in DEI commitments .” “We agreed to follow up meetings within the next few days,” Sharpton wrote. “After that continued dialogue, NAN Chairman Dr. W. Franklyn Richardson and I, both former members of the company’s African...
Target’s foot traffic has taken another decline amid a 40-day boycott. As AFROTECH™ previously reported, the retailer reversed its three-year diversity, equity, and inclusion (DEI) commitments, dismantling a program that helped Black and minority-owned businesses secure shelf space. Additionally, the company is no longer required to submit reports to external diversity-focused groups. “Many years of data, insights, listening, and learning have been shaping this next chapter in our strategy,” said Kiera Fernandez, chief community impact and equity officer at Target, according to NBC News. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together.” This comes as other major companies , like Walmart , have removed race and gender as factors for granting supplier contracts. McDonald’s also discontinued its...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Elon Musk and his DOGE agency continue to make cuts and layoffs across the federal government despite voter’s outspoken opposition. They’ve taken their frustration out on Musk’s electric car company, Tesla, by boycotting the brand. Voters across the country have been attending town halls with both Republican and Democratic leaders to voice their concerns about Musk’s involvement in the federal government as an unelected official. Hundreds of thousands of federal employees have been laid off as a result of DOGE cuts, with several thousand being reinstated as a result of an order from a federal judge . For the past few weeks, protestors have been throwing eggs and vandalizing Tesla cars—especially the cyber truck, which has been ridiculed for its unfinished, robotic appearance. They’ve set fire to Tesla service centers and announced a general boycott of the company. The boycott isn’t just a domestic...
A 40-day boycott against Target began after the company retracted its DEI commitments. As AFROTECH™ previously told you, Target abruptly ended its three-year diversity, equity, and inclusion (DEI) goals, including submitting reports to an external diversity-focused group and a program to ensure Black-owned and minority-owned businesses were stocked in stores. “Many years of data, insights, listening, and learning have been shaping this next chapter in our strategy,” said Kiera Fernandez, chief community impact and equity officer at Target, according to NBC News. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together.” Target has faced backlash after shifting gears. In fact, in a proposed class action, its shareholders revealed that the major retailer did not disclose the repercussions of scaling back its...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Just two weeks into his presidency, the Trump administration has already decreed several executive orders to undo much of former President Joe Biden’s work in the past four years. As many predicted, President Donald Trump has come after DEI initiatives , signing an executive order to remove all DEI programs within the Federal government. Corporations like JP Morgan Chase & Co, Costco , and Goldman Sachs have all stated that they plan to retain their corporate DEI programs and continue with business as usual. However, other big retailers like Walmart , Meta, McDonald’s, and Target have rolled back their previous DEI promises in accordance with the Trump administration. In recent years, corporate DEI initiatives have faced increasing attacks, with right-wing critics arguing that efforts to promote diversity are discriminatory against white people. Many corporations began implementing diversity,...
There are nuances surrounding the support of Black-owned businesses in the wake of companies dismantling their DEI efforts. Walmart and Target are among the major companies that have boldly announced they will scale back their efforts in diversity, equity, and inclusion. This list also includes Meta, Amazon, McDonald’s, and Nasa. “We’ve been on a journey and know we aren’t perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers, and suppliers, and to be a Walmart for everyone,” Walmart said in a statement, according to AdWeek. Walmart’s shareholders do not align with its board of directors, expressing “deep disappointment,” as AFROTECH™ previously reported. What’s Going On At Target? Target has followed suit, placing a red light on its three-year DEI commitment. According to NBC News, the retailer will no longer send reports to an external diversity-focused group and will dismantle its...
Pryce Yebesi has raised new funding in his next era as a founder. Yebesi co-founded Utopia Labs at the age of 21 alongside Kaito Cunningham (CEO), Jason Chong, and Alexander Wu. The venture offered crypto payments and crypto treasury management, and was “trusted by leading DAOs (decentralized autonomous organizations) and crypto companies to streamline operations, manage payroll, and consolidate financial reporting,” as AFROTECH™ previously reported. Yebesi also dropped out of college to focus on Utopia Labs, which had been supported by a $1.5 million raise in 2021 and was later acquired by Coinbase in November 2024. According to information shared with AFROTECH™, Yebesi then began working as an entrepreneur-in-residence at Washington University in St. Louis, MO, and through his observations he recognized small business owners were challenged by accounting software. This prompted the launch of a new brainchild in the fintech space, Open Ledger, which was established with the help of...
For Los Angeles Lakers fans, one of this season’s highlights has been reveling in the groundbreaking father-son duo of LeBron and Bronny James this past season, as the pair have made history playing beside one another. Now, LeBron’s youngest son Bryce may be on pace to join them, as he has officially announced his intention to play for the University of Arizona ‘s Wildcats this coming fall. Bryce James was voraciously pursued by several appealing Pac-12 schools over the last few weeks, with the Tucson-based school apparently offering the most compelling welcome package. The rising star’s choice was commended with comments from numerous NBA legends, including Kevin Durant, Jamal Crawford, Rachel Nichols and of course, LeBron himself. Bryce’s older brother famously played just one season with his college of choice before declaring for the NBA draft , meaning we could potentially see a triumvirate of players from the prolific James family as early as 2027. So, let’s take a moment to...
Kawana Jefferson is living out her dreams with three hospitality ventures under her belt. The Virginia State University alum began her journey into hospitality during her college years, taking on roles like bartending and hosting, as reported by MadameNoire. While her early experiences hinted at a career in hospitality, Jefferson ultimately pursued psychology, earning a Bachelor’s degree in the field in 2003 and a Master of Science in school psychology in 2011, her LinkedIn mentions. Jefferson spent eight years working as a school psychologist, but she also maintained an aspiration to become a businesswoman and venture into the restaurant space. “I’ve always had an entrepreneurial spirit inside of me and hospitality spoke to me. It was something that I’ve always wanted to do. It was kind of like an itch that just wouldn’t go away. So I just took the leap of faith,” she said, according to the outlet. Sweet Brooklyn Bar And Gril In 2016, Jefferson became the proud owner of Sweet...