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Thinking long-term offers a distinct advantage, a principle 50 Cent knows very well. During a recent appearance on the “Earn Your Leisure” podcast , the rapper-turned-businessman recalled how he made $100 million from Vitaminwater by strategically acquiring employee stock options to boost his equity. “[With] the Vitaminwater thing, I didn’t need the money,” 50 Cent shared. “When companies approach artists to be a part of the marketing, it’s just [that] they’ve reached the financial level where they can commit that marketing and it’ll move their company to the next level, the notoriety and everything that connects to it. So they make the deal.” He went on to emphasize the importance of thinking long term in business, highlighting how his investment helped him make a substantial profit when Glaceau, Vitaminwater’s parent company, sold to Coca-Cola in May 2007. As AFROTECH™ previously noted , 50 Cent’s Vitaminwater deal transformed Hip-Hop partnerships and serves as a blueprint for...
50 Cent is keeping himself booked and busy. On Tuesday, the rapper and businessman announced his first Las Vegas residency, set for six exclusive shows at PH Live inside Planet Hollywood Resort & Casino from Dec. 27 to Jan. 4. According to TMZ, sources say 50 Cent secured a $15 million deal, making it one of the largest Hip-Hop residencies ever. One of the shows will feature an exclusive New Year’s Eve celebration presented by his Sire Spirits brand. “My first Vegas residency is going to be an experience, you don’t wanna miss this!” 50 Cent shared on X. My first Vegas residency is going to be an experience, you don’t wanna miss this! I’ll be doing 6 Exclusive shows December 27 – January 4 at PH Live at Planet Hollywood Resort & Casino. Tickets on sale Saturday 🔥 pic.twitter.com/EPQGuEnADJ — 50cent (@50cent) October 15, 2024 Titled “50 Cent: In Da Club” — a nod to his iconic 2003 hit — the residency promises performances of new tracks and classic favorites, including “21 Questions,”...
50 Cent is in no rush to join the billionaires club. His Empire The rapper-turned-entrepreneur has experienced massive success that dates back to his first studio album, “Get Rich or Die Tryin” in 2003. Living by example, 50 Cent’s empire has grown in numerous ways. With more than two decades in music and the entertainment sector, 50 Cent still collects major revenue as an artist. Business Insider reports 50 Cent said he earns between $900,000 and $1 million per show. This is without releasing an album since 2014. “I get the attention that I want from music when I want it,” 50 Cent said, according to the outlet. He has also diversified his portfolio through ventures including his premium wine and spirits company, Sire Spirits, which boasts several multi-year partnerships with NBA teams including the Sacramento Kings, Houston Rockets, and Indiana Pacers, among others. He has made some great business moves as well through investing, such as acquiring a minority stake in Vitaminwater,...
Speaker Bios Entrepreneur, investor, and two-time NBA All-Star and record-holder, Baron Davis played for 5 NBA teams over a thirteen-year career. Known for his electrifying style on the court, Davis was a powerful point guard who won national acclaim for executing in crucial, high-pressure moments, when his team needed him the most. As a businessman, Baron was one of the original investors for Vitaminwater and helped launch Thrive Market. Baron is also the founder of several companies, including Sports and Lifestyle in Culture (SLIC), The Black Santa Company, Business Inside the Game (BIG) and No Label—each with the objective of combining creative talent with original publication and production to develop and provide educational and empowering stories that appeal to global audiences of all ages. Marlon Nichols is a founding managing partner at Cross Culture Ventures (CCV), which finds the entrepreneurs who are building the future for the rest of America. He’s a former Kauffman...