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How Much Has The Cost Of A Super Bowl Ad Changed From 1967 To 2025?

Over 123 million people worldwide tuned into Super Bowl LIX this year to see the Kansas City Chiefs face off against the Philadelphia Eagles . Whether you watched from a sports bar, from your couch or from the seats at Caesars Superdome in New Orleans, you likely encountered a number of highlights from the game itself, the electrifying halftime performance and the hilarious array of eye-popping ads. It’s long been known that the big game is the premiere advertising event of the year, as brands across the nation have a chance to place their product or service in front of millions of viewers from all over the globe. Many major companies utilize their Super Bowl ad space to launch brand new products, high-ticket expansions or comedic pop culture zingers designed to be dissected by the water cooler the following week. But how much are these companies really paying out to get their ads out there? It seems as though each Super Bowl carries an exponential price tag for air time, even...

Feb 11, 2025

Op-Ed: How Tech Can Move Beyond Empty Promises To Truly Advance DEI

By Freada Kapor Klein, Founding Partner of Kapor Capital and Allison Scott, CEO of Kapor Foundation The Supreme Court’s decision banning affirmative action in higher education on June 29, 2023, is part of a larger series of organized attacks on momentum and progress towards racial equity, particularly in the tech industry–including the lawsuit and recent injunction against Fearless Fund, for alleging racial discrimination and temporarily halting the VC firm from awarding its grants exclusively to Black female entrepreneurs; lawsuits against Perkins Coie and Morrison Foerster for their diversity law fellowship programs; the overturning of the Small Business Association’s focus on minority businesses; 13 State Attorneys General threatening Fortune 100 companies regarding their DEI programs and initiatives; legislation in Texas and Florida banning DEI offices in higher education and restricting related courses; backlash against organizational diversity statements; and tech diversity...

Oct 17, 2023

From Poverty to Prosperity: How Tyler Perry Became A Billionaire

Best known for his portrayal of tough, sassy Madea Earlene Simmons, Tyler Perry has joined the ranks of Black celebrity billionaires like Jay-Z, Oprah Winfrey, and Michael Jordan. The brilliant actor, writer, producer, playwright, and director went from being raised in poverty to building an empire. So what is Tyler Perry’s current net worth and how did he earn his fortune? Let’s dive right in. According to Forbes, Tyler Perry’s estimated net worth is $1 billion. The actor and entrepreneur’s success has earned him a spot in The Forbes 400, which annually lists the 400 richest Americans.So how did he do it? Throughout his career, Perry has directed over 30 movies, 20 plays, and eight TV shows. In the late 1990s, the self-made tycoon wrote and produced his very first play called “I Know I’ve Been Changed.” While living in his car, Perry made the play a hit. From there, he kept going, until he gained a huge following that led him to make his first film, “Diary of a Mad Black Woman, “...

Jan 22, 2021

Julian Bass Inks Deal With ICM Partners After TikTok Special Effects Video Goes Viral

While many TikTok videos garner thousands of views and eventually go viral, few users are able to take their talents beyond the five minutes of social media fame. However, Julian Bass, a special effects artist, musical theater actor, short film writer, producer, and director, not only captured millions of views but caught the attention of International Creative Management (ICM) partners, one of the world’s leading talent agencies. According to Deadline , Bass posted a visual effects (VFX) video on his TikTok to pay homage to some of his favorite superheroes, including Spider-man, Jedi Knights, and Ben 10. After showcasing his VFX skills he soon received a call from media giants James Gunn, Josh Gad, Matthew Cherry , Peter Ramsey, and Bob Iger, executive chairman of The Walt Disney Company. Bass’ plan to rally his social media following in efforts to help spread the word worked just as he predicted. The video has garnered over 23 million views and a tweet from Iger himself. The...

Jul 22, 2020

This Tech Entreprenuer Created An App To Help You Edit Your Social Media Blunders

Thanks to the magic of a free and open Internet and social networking, this generation has the ability to document every day of their entire lives. On the flip side, once posted there’s no way to erase the occasional stupid comment, regretful photo or random rookie mistake…or, is there? Photo: Giphy As co-founder of On Second Thought , Maci Peterson has patented a system that allows users to recall and edit their messages in real time. The inspiration came to the 30-year-old entrepreneur three years ago, when she accidentally texted an ex-boyfriend something she later wished she could take back. I mean, who hasn’t been there? In 2014, that inspiration lead Peterson to launch an app used to recall text messages. Now she and her partner are taking it a step further and expanding the technology for use on social networking platforms. In fact, the patented recall system will be made available on all forms of telecommunications. Brilliance! No one deserves a permanent, easily sharable...

Jan 1, 2018