If you have even a passive interest in sports, professional fighting , or mixed martial arts, you’re undoubtedly aware of the UFC, which shattered records in 2023 as the largest MMA promotion in the world. The entity, whose title is short for Ultimate Fighting Championship, is one of the largest subsidiaries of Endeavor Group Holdings, which owns such massive companies as the Asylum Entertainment Group, TKO Group Holdings, and Professional Bull Riders. As of 2024, the UFC has ballooned its market capital to record highs , and run more than 700 events worldwide. According to BetMGM , the UFC is currently valued at a net worth of over $12 billion, with expectations to continue growing as the years carry on. Given that the outlet is so successful, it only makes sense that we perform a deep dive into the history and financial security of the business. Any entity which balloons from a humble MMA showcase to a multi-billion industry in the span of just 30 years is absolutely worth...

Dwayne “The Rock” Johnson has supported a Zimbabwean native in his dream to become a champion fighter.

Drake is down…bad. According to Complex, Mr. Champagne Papi wagered more than $275,000 of his own money on the UFC fight between Jorge Masvidal and Colby Covington. And per the outlet, the $275,000 wager was made in Bitcoin on Masvidal…who went on to lose the fight. When Covington, the match’s winner, found out about the literal bath that the “Controlla” rapper took, he wasted no time in gloating about it. “Let’s talk about all the money that Drake lost tonight,” he said at a press conference. “He needs to go back to, you know, selling those s—y albums to get back the money.” He continued: “You suck at sports betting. Go back to your s—y little albums and rapping.” He seems nice, doesn’t he? But the Certified Lover Boy shouldn’t worry too much about what Covington has to say. Shortly after his win over Masvidal, Covington took aim at Dustin Poirier, who is presumed to be his next opponent.

Giannis Antetokounmpo is expanding his portfolio with a new investment tied to sports. Sportico reports the Milwaukee Bucks superstar is an investor in ScorePlay, an artificial intelligence -powered sports media management platform launched by Victorien Tixier (CEO) and Xavier Green (CTO) in 2021. Its solutions streamline sports organizations’ essential digital workflows by automating the management of photos and short video clips, its website mentions. Features among all its tiers include: Automated ingestion of photos and short videos Unlimitied AI tagging Usage analytics “The idea is to maximize the distribution, both on your own social channel, but also distributing the content to your athletes, who are your best storytellers,” Tixier told CNBC. ScorePlay had already attracted the attention of Kevin Durant and Rich Kleiman’s 35V family office, as well as Eli Manning, notes the outlet. Most recently, it has closed a $13 million Series A round led by Harry Stebbings’ 20VC, which...

Keith Lee is back with another food review, but this one is special because it hits home. According to Dexerto, the beloved TikTok food reviewer left fans stunned after sharing a video of him testing out his brother’s new restaurant, Braised by Kevin Lee, located in Florida. “Me and my family are in Hollywood, Florida and the food in this bag is from my brother’s restaurant,” Keith said in the May 27 video. “When I say my brother, I mean the same mom and dad. But I didn’t order it and he doesn’t know we’re here.” @keith_lee125 Braised By Kevin Lee taste test 💕 would you try it ? 💕 #foodcritic @Kevin Lee ♬ original sound – Keith Lee What’s more, before their foray into the food business, both of the Lee brothers were heavy in the competitive martial arts world. Keith spent a good amount of his life as a Bellator MMA fighter, and Kevin gained a lot of attention in the UFC before retiring in July 2023. “We all lived in [Las Vegas, NV] but he moved to Miami and opened his own pop-up,”...

The hustle of Houston, TX, entrepreneur Ishmael Wilson didn’t go unnoticed.

Editorial Note: Opinions are the writer’s own and not those of AfroTech. The values that a company upholds are an integral part of its very DNA, and reversing Diversity, Equity, and Inclusion (DEI) efforts can greatly impact how companies attract and retain talent. Companies who want to attract and engage Black, Latino, and underrepresented talent and consumers, must build a culture founded on values that permeate every part of the business. Amidst ongoing news of layoffs, inflation, and economic uncertainty, many businesses have made the unfortunate decision to scale back on DEI efforts. These initiatives should not be considered an afterthought, but rather an essential piece of an organization’s culture helping businesses attract and retain talent, boost innovation, and drive growth. Company culture is increasingly important to employees – and can be a deciding factor for those considering quitting or choosing a new job. Whether that means creating inclusive environments, adopting...

They don’t call him Money Makin’ Mayweather for nothing! Floyd Mayweather Jr. has taken his talents to YouTube and in his true nature, it comes along with a big bag. Despite officially retiring in 2015, he returned to the ring in 2017 against UFC star Conor McGregor. The matchup reportedly laced his pockets with $100 million.