All results
LeBron James paid it forward to his mother when he signed a lucrative contract with Nike. The Akron, OH , athlete was drafted to the NBA in 2003 as a No. 1 overall pick, according to Basketball Reference. In his rookie year with the Cleveland Cavaliers, he caught the attention of Nike, Adidas, and even Reebok, which would have amounted to a $10 million shoe deal. As AFROTECH™ previously reported, James ultimately rejected the Reebok deal since it came with the condition of being unable to speak with other companies. “Me and my mom were living in an apartment—section 8 housing in Akron. I’m going back. I don’t have sh-t, whatever, and my mom looked at me. She said, ‘Son, trust your gut. If they’re offering you this, then who knows what the other companies may offer you.’ She’s super composed. She’s like, ‘We ain’t got sh-t already, so it’s not like it changes our life in this moment. Maybe in the future, but I want you to trust your gut and do what you think is right,’” James said on...
LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the “New Heights” podcast to reflect on the array of shoe deals he considered during his early days in the league. While currently signed with Nike, James once weighed different options. At a young age, James was inspired by Michael Jordan and Penny Hardaway, who were both signed to Nike. When he began playing for AAU, he grew fond of Adidas, Nike’s retail competitor. “It was Adidas from seventh, eighth grade to pretty much my junior senior year. They sponsored us. Every year, we played in all the Adidas tournaments,” he said on the podcast. At one point, a wave of companies approached James, but he felt that Reebok had delivered the most compelling pitch. “I’m sitting across from the table. I’m a senior in high school…I’m going back to class the next day. They flew me in. I’m going back to St. Vince St Mary the next day, my senior year, and the guy slides over a...
Alexis McGill Johnson, president and chief executive officer of Planned Parenthood Federation of America, Inc. (PPFA), has proven to be a thought leader for reproductive rights and a true advocate for social justice. After earning her Master of Arts degree from Yale University, Johnson returned to her alma mater as a faculty member. She later served as political director for Russell Simmons’s “Hip-Hop Summit Action Network.” In 2009, she co-founded the Perception Institute, a collective of researchers and strategists dedicated to turning scientific insights into practical solutions for people from diverse backgrounds, per their website . In 2019, she was named president of Planned Parenthood. During the AFROTECH™ Conference 2024 on Nov. 15, the C-suite executive joined board-certified OB/GYN Dr. Simone Whitmore and 1063 West Broad founder Alencia Johnson for a discussion on reproductive health rights, effective advocacy strategies for women, and advancing reproductive health equity....
Working side by side, Ameer Brown and his brother, Anthony, have made strategic strides as founders. Ameer and Anthony trace their roots to a Jewish hospital in Queens, NY, on Long Island. From a young age, rapper Nas, also from New York, was an influential figure in their lives. In their later years as founders, that admiration would come full circle. The pair, both HBCU graduates , lead Breakr—a company empowered by technology that fosters collaboration between artists, labels, brands, and creators to create successful social marketing campaigns, its website mentions. Breakr removes barriers to entry, welcoming users at any stage of their journey and supporting them with AI-powered deal presets, contract templates, and automated payment processes. “At the end of the year, our clients don’t have to do 1099s and tax compliance paperwork with thousands and thousands of influencers that they’ve contracted and worked with across the year…So they’ll make it easy for you to get the...
Highlighting bias in artificial intelligence (AI) is essential, but equally important is educating people on ways to prevent it. In 2019, Salesforce established its Trusted AI Principles to address the ethical implications of predictive AI and machine learning. By 2023, with the rapid evolution of generative AI, Salesforce deepened its commitment to responsible AI by participating in the AFROTECH™ Conference, where it discussed strategies for prioritizing ethical and inclusive practices in generative AI. During the session, “ Closing The AI Trust Gap: Battling Bias | Presented by Salesforce,” Jackie Chambers de Freitas, Vice President of Agile Delivery and Coaching at Salesforce, shared how Salesforce’s focus on AI began in 2014, when CEO Marc Benioff declared that the company would become an AI-first company. Watch the session here via AFROTECH™ Labs. View this post on Instagram A post shared by AFROTECH (@afro.tech) “The goal was to transform Salesforce into an intelligent...
Shaquille O’Neal had one favor to ask his son Shareef after becoming Reebok’s president of basketball. Shaq’s Return To Reebok As AFROTECH™ previously reported, Shaquille’s history with the athletic footwear and clothing brand began in 1992, the year he was also drafted to the NBA. He released shoes such as the Shaq Attaq and Shaqnosis, but in 1998 he chose to walk away from the $40 million deal to start his own brand with Walmart so he could offer more affordable shoes for kids. In October 2023, he returned to Reebok sporting a new hat as its president of basketball. He is now responsible for the company’s basketball category strategy and nurturing partnerships with athletes and organizations. Shaquille quickly got to work, playing a role in Angel Reese opting to sign a name, image, and likeness (NIL) deal with the company, while she was attending LSU. Even after being drafted to the WNBA by the Chicago Sky, Reese’s relationship with the brand has only progressed as she now has her...
A wise investment made by Serena Williams and Alexis Ohanian has greatly benefitted their daughters. As AFROTECH™ previously reported, the couple has been very intentional about investing in their children’s futures. When their first child, Alexis Olympia Ohanian Jr., was 2 years old, she made headlines as the youngest owner of a professional sports team when she was listed alongside her parents as an investor in Angel City, the National Women’s Soccer League team based in Los Angeles, CA. “As someone who spends hours kicking around a football with my two-year-old daughter, I want her to have a front-row seat to this revolution,” Alexis Ohanian said at the time. “I’m personally investing on behalf of my family because creating more opportunities in women’s sports is important to my wife and me, and we want to be a part of making a better future for our daughter.” In August 2023, the couple welcomed the birth of their second child and daughter, Adira River Ohanian, Today reported....
Since the uptick of student-athletes inking name, image, and likeness (NIL) deals, there has been debate about whether or not they’re capable of maintaining five to seven-figure payouts. Now, a new proposal is looking to offset the scrutiny by ensuring schools are looking out for the best interest of the young athletes’ finances.
Debates surrounding athletes securing name, image, and likeness (NIL) deals have been circulating since the guidelines were updated. Now, former NFL player Ricky Williams has put in his own two cents. The most interesting shift in sports business according to Ricky Williams? NIL. pic.twitter.com/jUN7ldrgNG — Front Office Sports (@FOS) August 24, 2022