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As long as the culture is at the forefront, there’s no way you can lose! In fact, one company that continues its winning season is Be Rooted — the stationery and gifting brand launched by Jasmin Foster after the realization that we were missing from the industry. “I launched Be Rooted in 2020 because I wanted to change the face of the stationery and gifting industry. For far too long and in too many spaces, Black and Brown women have been left unseen and unspoken to. Be Rooted was created to flip that narrative and center Black and Brown women by making them feel loved, celebrated, and uplifted,” said Foster, the Founder and CEO of Be Rooted. Now, the brand has been named as one of TIME Magazine’s 100 most influential brands of the year!
Shonda Rhimes has landed on the cover of TIME’s first issue for 2022. View this post on Instagram A post shared by TIME (@time) In the exclusive interview, the creator of such modern classics as “Scandal” and “Bridgerton” talked about the road less traveled that she took to get to Hollywood. Did you know, for example, that she got her start in scriptwriting, where she penned such films as “Introducing Dorothy Dandridge” which starred Halle Berry in the title role? Or, did you know that hers was the pen behind the 2002 cult classic, “Crossroads,” featuring one Britney Jean Spears? Shonda Rhimes pivoted to television in the early 2000s, shortly after the 9/11 attacks — and after she adopted her eldest daughter (who is now in college) without having a co-parent. Her first partnership was with Betsy Beers, and it’s a partnership that continues to this day. But, she said, one of the first things she did was deploy “color-blind” casting, which is how “Grey’s Anatomy” (her second-ever...
For decades Crayola has been the leading art supply company in America, and it has played a huge role in allowing both kids and adults to create like never before. The slogan “Everything Imaginable” is perfect for the company as they continue to move the needle forward when it comes to the tools needed to create. The slogan came to life in 2020 when the decision was made to restructure the way the crayons reflect the diverse children and adults who use them. As a kid, Mimi Dixon recalls using Crayola and not really seeing colors that reflected her skin tone. Now as the company’s Director of Brand Activation and Content, the New Jersey native has ensured that no person is left out through the Colors of The World collection which includes 24 specially formulated colors that represent people across the world. In an exclusive interview with AfroTech, Dixon provides insight into Crayola’s commitment to ensuring that they are a brand reflective of all people.
There’s a new kid on the block! Ten-year-old Bellen Woodard is not only the world’s first crayon activist, but she has also just become Time Magazine’s youngest “Kid of the Year” honoree reports Time for Kids. According to Face2Face Africa, after realizing that there was no crayon to represent her complexion, Bellen created her own multicultural crayons through her “More than Peach” project making her the world’s first crayon activist. View this post on Instagram A post shared by Bellen (Official) (@morethanpeachproject) As the only Black student in her class, Bellen realized that anytime her classmates wanted the “skin-color” crayon, they were handed the peach crayon. It was just after voicing her concerns and not being pleased with her mother’s suggestion to try alternative colors, that Bellen decided to take matters into her own hands. The Virginia native used her savings to start the More than Peach project in Spring 2019 not even realizing that her attempt to create an...