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Keith Lee experienced survivor’s remorse when he bought his first home in 2024. Lee, a former delivery driver and MMA fighter, is a well-known food reviewer who boasts 16.8 million followers on TikTok alone. His reviews have led businesses to become overnight successes within their communities. In fact, some have even expanded after gaining traction from his reviews. As previously reported by AFROTECH™ , Stricen Carter had been on the verge of closing down her New Orleans, LA-based NOLA Sips and Sweet Thangs, which sells a variety of flavored snowballs and treats, until Lee’s review. Since then, her business has not only stayed afloat but she has also opened a storefront in Houston, TX. View this post on Instagram A post shared by DESIGNER SNOBALLS ®️🍧🌈🍭✨ (@sweetthangsnola) Beyond providing visibility, Lee has also demonstrated his commitment to supporting small businesses financially. As he revealed on the “Club Shay Shay” podcast, hosted by Shannon Sharpe, Lee invested $300,000...
Pay equity is a constant fight for Black creators, and this was a daunting reality for TikTok creator Keandre Dre Hopkins. In February 2024, Hopkins, otherwise known as Dre in Dallas, took to the platform — which now shows he has 1.1 million followers as of this writing — to highlight Crumbl Cookie’s latest lineup, which included a purple sandwich cookie in partnership with pop star Olivia Rodrigo. His comedic input when critiquing the cookie turned into a viral sound bite: “Olivia Rodriguez, that lil Mexican girl that be crying. Zero out of 10.” The TikTok video has garnered 19.7 million views and 2.4 million likes so far. Furthermore, the sound was later used by Rodrigo in good humor on March 6, 2024, via TikTok and racked in 50.1 million views and 6.8 million likes as of April 5, 2024. @dreindallas @Crumbl Cookies ♬ original sound – Dre To no surprise, it appears Crumbl Cookie took wind of the viral video and reached out to Hopkins. In a TikTok video, he claims they were looking...
On a daily basis, Black content creators show and tell their influence across social media. For instance, let’s take a look at Keith Lee — the TikToker has become known for putting his five million followers, as of this writing, onto the food they should try through his popular taste tests.
Khaby Lame seems to be taking off, but he still has big dreams ahead. Previously, AfroTech reported that the TikTok sensation was the most-followed user on the application. Now, Fortune has reported that Lame manages to bring in as much as $750,000 per post. Thanks to his millions of followers, the 22-year-old is on track to hit $10 million by the end of the year.
Rapper Tray Little is planning to spin the block to possibly buy it back. The Detroit News reports the rapper with 1.4 million followers on TikTok is using his platform to make his dreams come true. “This is where most of my childhood memories came from. It literally shaped the perspective that I have on life,” Little said, according to The Detroit News “Everything that I do, when I’m traveling around the world, it all started here.”
Racial discrimination in hiring is a barrier that many Black applicants face, especially those who don’t have “white-sounding” names. A TikToker by the name of Dee Realz is one of a few from the growing group who has stepped forward to share her experience. @dee.realz has any melanated individuals experienced this? #jobs #jobinterview #fyp ♬ original sound – Dee Realz
Khaby Lame has quickly become one of the most sought-out acts on social media. Now, a recent report from Forbes is detailing the big bucks that come with being the most-followed TikToker in the world. @khaby.lame It’s better to run ma g 🤣 🏃🏿♂️ 🦁 #learnfromkhaby #learnontiktok @TikTok @tiktok creators ♬ suono originale – Khabane lame