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Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. TikTok is once again finding itself at odds with the U.S government as it fights to stay available here in the U.S. Previously, TikTok had to go up against The Commitee On Foreign Investment In The United States because the company’s ties to China through its owner Bytedance prompted some concerns by the U.S. government for national security. President Joe Biden signed a new law in April 2024 that would force the sale of TikTok to a U.S.-owned entity, or it will face a permanent ban here in the U.S. starting January 2025. TikTok then asked the Supreme Court to place a pause on the potential ban to hear its arguments on why the platform should be able to operate in the U.S. The Supreme Court will hear the start to its arguments on Jan. 10. Today, TikTok is a place not only to discover content but also to engage in commerce. TikTok Shop launched in September 2023 and has quickly become a mainstay...
Being funny pays. Just look to TikToker DeMarcus Shawn as confirmation. Beginnings Growing up on the outskirts of Chicago, IL, he recalls always being funny, often creating skits or playfully imitating his family members. His humor translated well to the camera, and he would toss around various skit ideas with his two older brothers. With the rise of social media, leaning into it was natural for Shawn. Ultimately, he landed on TikTok as his breeding ground for content though initially his Instagram was geared towards his creative interests. @artbydemarcusshawn #fyp ♬ original sound – DemarcusShawn “I grew up doing music and learning how to sing and photography. I’m a guy that’s heavy on drawing and painting,” he told AFROTECH™. “ Those are my hobbies that I like to do. Outside of that, when I came into TikTok, it was more of what I’ve been doing with my siblings, but on a larger front.” Full-Time Content Creation Shawn was working on building his online presence while also employed...
TikTok is a social media app that truly requires no introduction. Unless you’ve been in a coma for the last 5+ years, you’ve either used the app yourself, or had extensive exposure to it from friends, family members or reposts on other websites. Now that the United States government is mounting a full-scale attack on the Chinese app, more members of the public are looking into TikTok’s background and earnings than ever before. TikTok has an estimated worth of anywhere from $20 billion to $100 billion in 2024, according to the Wall Street Journal , making it the biggest social media app on the market by a wide margin. Given that TikTok is worth such a staggering amount, it only seems fair that we examine and investigate the source of this income. The app has seen over 3 billion downloads since hitting the international market in 2018, and maintains an estimated 1 billion daily active users, meaning TikTok has access to one of the largest audiences in the history of web development....
From seeing birthday vacations to Mexico or weekly spa visits on social media, it’s easy to feel like you should spend your money on life’s luxuries. But if you have plans to pay off your debts or build up your savings, the need for financial limits is crucial to reaching your goals. The latest financial trend taking over TikTok is “loud budgeting,” the no-shame approach to discussing financial boundaries and personal financial limits. As “loud budgeting” gains momentum, its bold approach to financial management becomes increasingly recognized and supported by financial experts due to the data on American spending in recent years. According to a November survey of 2,098 adults conducted by The Harris Poll on behalf of Credit Karma, 69% of Americans reported having financial regrets in 2023. Additionally, 53% stated that their financial situation deteriorated last year, with 31% expressing regret over not saving enough money and 22% lamenting excessive spending. The numbers show that...
Universal Music Group (UMG) may be pulling its music from TikTok. In an open letter, UMG listed several grievances that may cause the music company to severe its partnership with the rapidly growing platform. It credits some of TikTok’s success and global reach to the music that has been created by UMG artists and songwriters. Despite this, the company highlights the inadequate compensation for its artists and songwriters, with the platform contributing only a minuscule amount to UMG’s total revenue. “With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay,” UMG said in a letter. “Today, as an indication of how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content, TikTok accounts for only about 1% of our total...
Nearly four months after receiving a visit from Keith Lee, this Chicago, IL-based restaurateur is still reaping the benefits. On Sept. 16, 2023, the TikTok food critique posted his review of the Soul Prime restaurant founded by Shonya “Chef Royce” Williams. Food items displayed in the 5:48-minute video included Chef Royce’s collard green dip (8/10 rating), hot chicken wings(8.7/10 rating), corn bread muffins (9.3/10 rating), and short rib tacos (9.2/10), among others.
One of TikTok’s initiatives is coming to an end. The Verge reports that the social media company’s $1 billion creator fund, created in 2020, is shutting down. As of Dec. 16, TikTok spokesperson Maria Jung shared that creators based in the U.S., UK, Germany, and France will no longer be able to monetize their videos through the fund, per the outlet.
TikTok has just announced a $200 million program dedicated to funding the ideas of its top U.S. creators, TechCrunch reports . Referred to as the TikTok Creator Fund, the money invested in this program will aim to help the most popular “eligible” creators on the platform to earn a livelihood, according to TikTok . “To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers,” TikTok shared in a statement on their website. The U.S. fund will start with its initial $200 million investment to support creators seeking more opportunities to make a living off their innovative content and will be distributed over the next year as it’s expected to grow. TikTok already helps its creators secure brand partnerships and sponsorship deals as well as monetization for live-streams, according to TechCrunch, but this fund will allow its users to directly profit from their videos posted on...