Make room for a sports icon! The non-fungible token (NFT) space has just welcomed in none other than Serena Williams. And, the platform she’s now joined is right up the superstar athlete’s alley. According to a press release, Serena Williams has joined as a board advisor for Sorare, an NFT fantasy sports platform. “NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports,” Williams shared in a statement. “I’m excited to start working alongside Nicolas and the team because they understand the relationship between athletes and fans unlike anyone else in the category, and I believe Sorare will be setting the culture and tone of the future of sports entertainment.”
Off the court, the majority of LeBron James’ work is rooted in the power of education and empowering the youth. Now, the NBA superstar has yet another partnership in the pipeline that pushes forward what he wants to instill into the younger generation. James has teamed up with crypto exchange Crypto.com for a multi-year partnership to bring Web3 educational and job training resources to inner-city students, Crypto.com revealed on its website.