Rap Snacks is on a mission to create a lasting impression on the culture through its business blueprint. Created in 1994 by James Lindsay, Rap Snacks has energized the business and music landscape for Hip-Hop artists that include Master P, who now serves as limited partner, and other relevant artists such as Lil Baby, Rick Ross, Snoop Dogg, and Nicki Minaj.

Nicki Minaj has become known for having a ride-or-die fanbase, “the Barbies” — also known as “the Barbz.” To honor her loyal supporters, Rap Snacks partnered with the Harajuku Barbie in June for her own edition of Rap Snacks, The Barbie-Que Honey Truffle Potato Chips, as previously reported by AfroTech. “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release at the time of the launch, according to PEOPLE. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.” But it appears that what started as “legendary” has turned into a legal battle.

Snoop Dogg and Master P are both the definition of hustlers. So, it’s only right that the two are now officially business partners. The upcoming Super Bowl performer’s wine, 19 Crimes, has been circulating in stores and now, his face is going on chip bags next. Rap Snacks co-founder Master P has brought fellow Hip-Hop legend Snoop Dogg on as a new brand ambassador to create Snoop Dogg Icon Chips, according to BET. “Don’t nobody have more chips than me. Just did a deal with the new brand ambassador, Snoop Dogg. We are family and there’s enough for all of us to eat. We agreed on a 50/50 partnership. And the new Snoop Dogg Icon chips are coming soon in three flavors. I’m committed to continue educating and giving our people the blueprint on building economic empowerment. Trust the process. We’re taking over the grocery stores, they can have the streets,” he wrote via Instagram. View this post on Instagram A post shared by Master P (@masterp) Master P is always about empowering the...

Rick Ross is the definition of a businessman, and his partnership with fellow entrepreneur James Lindsay, CEO of Rap Snacks, further cements his position in the business world. According to a press release, Rick Ross, Lindsay and Green Globe’s Hempacco will develop and manufacture Hemp Hop Smokables — a line of hemp smokables, rolling paper and functional hemp cannabinoid cigarettes. “I truly believe in the health benefits of Hemp derived products,” said Ross. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of Hemp cannabinoids. Working with James Lindsay and Hempacco’s team, including Lue, Jorge, and Sandro, has been fantastic. We’ve already started developing the flavors as well as the look and feel of all the products.” Hempacco’s mission is to disrupt tobacco and the line aims to help push it further. “This is not my first consumer product. I launched Rap Snacks 27 years ago with the...

InterApp has successfully raised over a million dollars in its pre-seed funding round. It has just raised $1.2 million to fulfill its mission to make augmented reality (AR) a necessary tool for consumers. “This funding round will empower InterApp to scale up and 10x its marketing reach, exposure and distribute high fidelity content that communicates InterApp’s proposition value,” InterApp CEO and co-founder Will Brown exclusively told AfroTech. Over the past three years, the company has been on the rise thanks to strategic partnerships with brands like Rap Snacks and SXSW. View this post on Instagram A post shared by InterApp (@interappusa) What’s more, currently, it’s been aiming to lead the charge when it comes to AR brand adoption for consumer engagement.

Snoop Dogg and cannabis are still going hand and hand. According to Dot.LA, the legendary rapper’s VC firm Casa Verde has backed TSUMo Snacks — a cannabis brand offering tortilla chips and cheese puffs infused with a 10-milligram dose of THC per bag — in a $4 million seed funding round.

The year 2022 has been an interesting one. A wild real estate market, big tech layoffs, and the rising cost of inflation have the world on edge. As life would have it, no one is exempt from these impacts. And Cardi B is telling the world that she, too, is in the number. Born Belcalis Marlenis Almánzar, the rapper has captivated the hearts and attention of her fans since she first hit the scene. With her witty personality and viral catchphrases, Cardi B shot up to the top and hasn’t looked down since. The New York native gave us hits like “Bodak Yellow” and “Up.” Although many have a lot to say concerning her lyricism, few can argue her natural ability to perform and deliver a song. Regardless of the pundit’s opinions surrounding Cardi’s music career, the rapper has leveraged her success to keep advancing her career beyond music. AfroTech previously reported that Cardi B has brand and endorsement deals with companies like Fashion Nova, Pepsi, Marc Jacobs, and Rap Snacks. The...

Kimberly Moore is embracing young girls in science, technology, engineering, and mathematics (STEM). Moore is the founder of KDM Engineering located in Chicago, IL’s West Jackson Boulevard neighborhood. The venture is described as an engineering consulting firm aimed at primary distribution design, telecommunications, natural gas, and project management, according to its website. Moore’s exposure to a field composed of very few Black women was nurtured as a child when she would be encouraged to place curtains on walls or help set up televisions for family members, per the Chicago Sun-Times. While attending Whitney M. Young Magnet High School, she shined as a math and science student and went on to obtain a bachelor’s degree in electrical engineering at Northern Illinois University (NIU) — and later a master’s in sound engineering. At the start of her career in electrical engineering, Moore soon learned that there was a lack of female representation. In fact, she recalls they did not...