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Serena Williams learned money management early on in her teens. Thanks to her father, Richard, Serena has received a wealth of knowledge to apply to the business landscape. In fact, during an interview on Bloomberg Originals’ “The Deal” podcast, hosted by Alex Rodriguez and Jason Kelly, she recalls receiving substantial checks from companies including Puma. Per Andscape, Serena had reportedly received $13 million over a five-year period with the apparel brand. What’s more, the task of managing those earnings fell entirely on her. “Literally, my first checks from whether it was Puma, like I got these huge checks. [My dad], he’s like, you figure it out. We had to figure it out,” Serena said on the podcast. “I’m literally living at his house in the bedroom next to Venus. I was 16 and he’s like, you know, most parents, you know, they take your money. They take something. But you know, he’s like, ‘You figure it out.’ And so I remember having to figure that out and having to learn how to...
PUMA is celebrating the power of Black excellence with a new platform that reminds us that we are legends. Led by a team of Black designers, the new storytelling and product development platform — We Are Legends — aims to champion the “new” in Black culture, versus just the rich history of the past. Courtesy of PUMA “The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends,” a press release reads.
Puma is on a hot streak of scouting talented young athletes. The Athletic reports that the company has inked a historic deal with Scoot Henderson — who previously made history when he became one of the youngest ever professional basketball players in the U.S. after signing to the NBA G League Ignite.
Xavier “Xeve” Perez has been setting the golf world on fire since the age of three. In fact, the young athlete has secured 250 wins in the past nine years alone. Now, it should come as no surprise that many eyes are on Perez, seeing as though his love for the game is being rewarded. ESPN reports the young prodigy has secured a name, image, and likeness (NIL) deal with Cobra Puma at just 12-years-old. The deal marks the first for the sports equipment manufacturing company. “Xeve’s personality, talent and love for the game is inspiring, and we’re thrilled to welcome him to the Cobra Puma Golf family. He is a fantastic talent and role model, which aligns with our mission to push the game forward and inspire the next generation of golfers. We’re excited to be part of his journey,” said Dan Ladd, President And General Manager Of Cobra Puma, according to ESPN.
Women athletes and sports fans will soon be able to rock new PUMA gear, thanks to celebrity stylist and designer June Ambrose. While leading as the sportswear brand’s creative director for women’s basketball, Ambrose’s first PUMA collection will release on Dec. 1, Business Insider reports. The upcoming collection has 25 pieces, which will feature on-court and off-court footwear and apparel including jackets, leggings, hoodies and bags. View this post on Instagram A post shared by PUMA (@puma) “It goes from the court to the curbside,” Ambrose told Business Insider. “I’ve worked with the brand on redefining what it means to be stylish in sport. That’s been my goal, to bring style to sports.” As previously reported by AfroTech, the fashion icon snagged her role at Puma after Hip-Hop mogul Jay-Z introduced her to PUMA’s global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help elevate the brand by intertwining fashion. “The connection between style and sport is...
Vertical Academy’s Mikey Williams recently landed a deal that could possibly open opportunities for the futures of high school basketball players. On Oct. 29, the 17-year-old — who is eligible for the 2024 NBA Draft — signed a multiyear footwear and apparel endorsement deal with Puma, making him the first American high school basketball player to sign a sneaker deal with a global footwear company, ESPN reports. The historic announcement was made on social media with a trailer of Williams titled, “Not Yet Rated.” The trailer is here. Welcome to the fam Mikey Williams @619PRESIDENTIAL 🐾 NOT. YET. RATED. pic.twitter.com/JPdr6g0ji4 — PUMA Basketball (@PUMAHoops) October 28, 2021 “I am excited to join the Puma family this early in my basketball journey,” Williams said. “Puma really understands how to mix hoops and culture, two things I am passionate about.” Along with being ranked as the 11th best prospect in his high school class by ESPN, Williams’ has over five million followers across...
The marathon continues with another brand collaboration. Nipsey Hussle’s prolific legacy continues to live on through his staple clothing brand, The Marathon Clothing, which just announced that it has once again joined forces with PUMA to unveil their latest collection. According to Hypebeast, the new collection — which includes a crisp PUMA Suede sneaker and a special t-shirt — was “crafted to represent Hussle’s enduring spirit and legacy.” The collection also features a plethora of gold foil embellishments of The Marathon Clothing’s logo as well as a tag explaining the brand’s lengthy mission statement and intention as a company. View this post on Instagram A post shared by The Marathon Clothing (@themarathonclothing) Two years since Hussle’s passing, The Marathon Clothing and PUMA have worked hard to keep his name alive with multiple capsule collections released in September 2019, February 2020 and September 2020, as reported by Hypebeast. Even before Hussle passed away, the...
Women’s Wear Daily reports that PUMA just snagged iconic celebrity stylist June Ambrose as their new creative director. A fashion icon, with 200 music videos and two decades of experience under her belt, Ambrose is responsible for some of hip hop’s most iconic looks. From Missy Elliott’s inflatable garbage bag suit in “The Rain (Supa Dupa Fly)” music video to Diddy’s shiny suit in “Mo Money, Mo Problems,” Ambrose has carved her own lane as an award-winning stylist, author, costume designer, and creative director. “There are very few people that indisputably shift culture. That is something June has done for over 25 years. Her pure energy and spirit come to life through her fashion and designs,” Jay-Z said, according to VOGUE. Because of Them We Can reports Jay-Z signed on as creative director of PUMA Hoops in 2018. His confidence in Ambrose’s talent and capabilities led the hip-hop mogul to introduce her to PUMA global director of brand marketing Adam Petrick and CEO Bjørn Gulden to...
Flau’jae Johnson is making a difference off the court by helping wipe out $5 million of debt for 5,000 Louisiana families. On March 14, 2025, global data and technology company Experian announced that the Louisiana State University women’s basketball guard would serve as spokesperson for its initiative to help relieve impoverished families following reports of record-high consumer debt. According to the U.S. Census Bureau, Louisiana has one of the highest poverty percentages in the country. Johnson will promote financial literacy and share her experiences managing finances as one of the leading college athletes with a name, image, and likeness (NIL) deal , per a news release. “You know what’s bigger than basketball? Financial empowerment,” Johnson said in an Experian commercial. “Finances are tough, and Experian is helping the next generation pursue their dreams. … Money isn’t everything, but you need it to live a good life. The Experian app can help you save time and money, build...
Nike, Inc . is one of the most iconic brands in the world, known for its athletic footwear, apparel, and sports equipment. As a publicly traded company, Nike’s market capitalization (market cap) serves as an important indicator of its size and economic standing within the global market. Market cap is calculated by multiplying a company’s current stock price by the number of shares outstanding. This value is used by investors to gauge a company’s overall worth in the market and can fluctuate based on stock price movements and overall market conditions. Understanding Market Cap Before diving into Nike’s current market cap, it’s important to understand what this metric represents. Market cap is one of the simplest and most commonly used measures to estimate the value of a company. It is broken down into three categories: large-cap, mid-cap, and small-cap, with large-cap companies like Nike representing those valued over $10 billion. A higher market cap generally indicates a more stable...
LaMelo Ball , the Charlotte Hornets’ star point guard, has quickly risen as one of the NBA’s brightest young talents. Known for his flashy style of play and basketball IQ, LaMelo has garnered attention not only for his on-court success but also for his business ventures and endorsements. In this article, we’ll explore LaMelo Ball’s net worth in 2024, the factors that have contributed to his wealth, and his standing as one of the most marketable young athletes in the NBA. Key Sources Of LaMelo Ball’s Wealth LaMelo Ball’s net worth is driven by several key factors: NBA Salary: Ball signed a rookie-scale contract after being drafted third overall by the Charlotte Hornets in 2020. His initial contract, worth about $35 million over four years, provided him with a solid financial foundation. In 2024, LaMelo is playing under a max contract extension that significantly boosts his earnings. The deal, likely exceeding $200 million over multiple years, cements LaMelo as a franchise cornerstone...