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Imagine riding your Peloton bike and Instructor Cody Rigsby gives you a piece of motivation based on the current song: “ Girl! Enjoy the lunch! ” While this moment had the internet in a comedic chokehold for a while, this is the type of creativity and authenticity Peloton encourages its team to embrace. Creativity, ingenuity and authenticity are concepts Peloton values deeply for its Members. These concepts translate to the company’s investment in its team, which strives to think outside the box to move the brand forward. Christopher “Skip” Wilson leads Global Brand and Communications for Peloton Commercial, and he’s shaking things up as a leader in this space. Skip is part of the team responsible for crafting brand, creative and communications strategy for Peloton Commercial. The team aids discovery and trial of the Peloton branded experiences in commercial settings, which could include schools, hotels, residential and work environments. The goal is to ensure Peloton can connect...
Four-time NBA champion LeBron James is known for having one of the most rigorous workout routines in the league, and at age 36, he shows no signs of slowing down. This is why i t comes as no surprise that the NBA star has partnered with Tonal, “a digitally connected strength machine.” According to Yahoo!Finance, Tonal — considered “Peloton’s main rival” — revealed LeBron James would be its newest investor and brand partner on Wednesday Oct. 13. “To have LeBron James — one of the greatest athletes in the world — invest in Tonal is a pinnacle moment for us,” said Aly Orady, founder and CEO of Tonal. As a father of three, the NBA GOAT aims to maximize his productivity in the gym in addition to several other interests in his decision to partner with Tonal. “Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal...
Beyoncé will be blessing us yet again through her Peloton x Beyoncé Artist Series set to release Tuesday, Oct. 19. If “The Drunk In Love” singer is in the mix, you know everything will be on a bigger scale. The installment marks one of the most anticipated events produced by the world’s leading interactive brand since its inception in 2012. View this post on Instagram A post shared by Peloton (@onepeloton) The 72-hour fitness phenomenon will include 17 classes spanning three days with content streaming globally from Peloton Studios in London and New York. For the first time, Peloton will include classes in three languages — English, German and Spanish — to be more inclusive. According to a press release from PR Newswire, the upcoming series will dive into “the relationship between our inner and outer power, how we harness motivation and source our strength with inspiration from the world around us, and from within.” “The Beyoncé Artist Series allows you to mentally draw deeply from...
“All right, now turn up that resistance!” This is a phrase you’ve heard if you own or have ridden a Peloton Bike. Peloton makes sure all of its Members can be the best versions of themselves. By building a team of Instructors and partnering with artists and celebrities, the fitness brand is bringing new levels of innovation to its industry. The creativity that Peloton brings to Members is something the company cares about deeply. And it applies the same innovation and careful consideration to its own employees. Tara Benjamin is one of the leaders helping to make employees as happy and engaged as Peloton Members. As the Senior Manager of EPIC (Employee Platform Identity and Collaboration) Engineering, Tara is behind the scenes ensuring some of Peloton’s most innovative and adaptable hardware and software use cases are brought to life. Tara Benjamin Senior Manager of EPIC (Employee Platform Identity and Collaboration) Engineering A major part of Peloton’s work is removing any...
Peloton’s mark on the culture of fitness is real. Since 2012, the company has continued to innovate by fusing technology, hardware and programming to create a fitness program that continues to attract athletes of all levels. This is also thanks in part to an expressive community that has built a reputation for its inclusiveness. It’s a community that even Beyonce is proudly a part of, as the Queen Bee explained during a 2020 partnership announcement : “I’ve been a Peloton member for several years and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.” Innovation and adaptation are two things that have propelled the technology brand far beyond the popularity of its signature offering the Peloton bike. Behind the scenes, Alfred Jones, VP, Hardware Engineering, works to bring these products to life. During a recent sit-down with AfroTech, Jones discussed how Peloton is using technology to...
The Verzuz brand is strong and it’s growing even larger with its latest collaboration with online fitness platform Peloton. According to an exclusive from Variety, Verzuz’s musical streaming series and Peloton’s digital at-home workouts have formed the perfect partnership to bring together music and fitness through music-themed classes inspired by Verzuz-style playlists. Rolling Stone reports that “Peloton Verzuz” is an extension of Peloton’s Artist Series — a collection of themed workouts set to a specific artist’s catalog or new album. An early drafted press release shared with the outlet noted that the new partnership marks a celebration of “the iconic music of two legendary artists, in one friendly competition, across multiple disciplines.” Now, Peloton users will be able to enjoy their favorite artists’ music as it goes head-to-head in a song match-up that creates the ultimate musical fitness experience. According to an announcement from Peloton, the partnership is described as...
If you’ve been wondering whether to purchase a Peloton bike, Shonda Rhimes says yes. After teaming up with Beyoncé for an unprecedented partnership , the exercise equipment company has tapped Rhimes to create “Year of Yes,” an eight-week class collection, reports Forbes. This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form. pic.twitter.com/7aPQf8QmYA — shonda rhimes (@shondarhimes) December 10, 2020 “This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form,” Rhimes tweeted. “I want to end this year strong and start 2021 even stronger. Join me. You don’t...
From music and culture to philanthropy and entrepreneurship, Beyoncé’s impact as one of the world’s biggest entertainers runs deep. The global superstar has announced that she has teamed up with Peloton, the world’s leading interactive fitness platform. According to a press release, the two have inked a unique, multi-year partnership deal rooted in the celebration of music — a central component of the Peloton class experience — and have also come up with pro-social initiatives to honor HBCUs across the U.S. https://twitter.com/onepeloton/status/1326190715609763848?s=20 “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé shared in a statement . Unfortunately, this year’s Homecoming festivities are making virtual pivots due to the global pandemic. In response, Beyoncé and Peloton have created a series of themed workouts commemorating...
Peleton, the in-home exercising equipment that hosts virtual classes for users, is now in big legal trouble. National Music Publishers’ Association (NMPA) members are suing the company for using artists’ music without permission. If Peloton loses the case, the company could be out of $150 million. “It is frankly unimaginable that a company of this size and sophistication would think it could exploit music in this way without the proper licenses for this long, and we look forward to getting music creators what they deserve,” NMPA President & CEO David Israelite said in a press release. Rihanna, Wiz Khalifa, Bruno Mars, Drake and dozens of more artists are named in the lawsuit, alleging copyright infringement. “While the fitness technology company has licensed with some of the music publishing industry, it has failed to do so with a significant number of publishers, leaving a great deal of income lost to songwriters,” Israelite said. Peloton gained popularity as it used video workouts...
If you’re a fitness nut, you’re likely already aware of the El Segundo, California-based multi-level marketing company Beachbody. The company, which operates a number of affiliate entities including Shakeology and Beachbar supplements, as well as Beachbody On Demand and MYXfitness live-coaching has recently announced a major shift in their business model. The company’s new approach sees them moving full-steam ahead towards profitable growth , as they eschew their MLM framework for a more streamlined single-level affiliate program, in a bid to appeal directly to their highest-spending consumers. Essentially, this cuts out the middle man, and allows those interested in taking video courses or purchasing supplements to meet their corporate supplier right at the source. Given that the company is projected to experience exponential growth with their new streamlined approach, it only makes sense to examine Beachbody’s history, current net worth, and plan for the future. This should give...
Earlier this year, the Charlotte Hornets re-signed guard Seth Curry for a one-year deal. The NBA team traded P.J. Washington to the Dallas Mavericks in order to acquire Curry on Feb. 8. Seth’s take on being a Hornet: “ ON PURPOSE, FOR PURPOSE .” So what is Seth Curry’s net worth? The terms of Seth’s current contract have not been reported. However, prior reports estimate that Seth has earned a total of $33 million in the NBA and currently $16 million. In 2021-22, he reportedly earned $8.2 million with the Brooklyn Nets. In 2018-19 with the Portland Trail Blazers, he had a rumored $3 million deal. Additional NBA teams he’s been on since 2013 include the Erie BayHawks, Santa Cruz Warriors, Memphis Grizzlies, Cleveland Cavaliers, Phoenix Suns, Sacramento Kings, Philadelphia 76ers and the Dallas Mavericks. (Fans got an inside look at his Texas mansion, which he was selling for $3.6 million , during one of his trades.) What Else Is Seth Curry Up To? As is common with lots of today’s...
If you’ve been tuned in to modern hip hop in the last few years, you’re likely already familiar with the prolific works of NBA YoungBoy. The artist, who is only 24-years-old at the time of this writing, first rose to prominence in 2015 and beyond, releasing numerous rap albums and mixtapes per year ever since. YoungBoy has also amassed quite a large following through viral marketing techniques. He’s earned a dedicated listenership of just under 16 million users on Spotify alone. This behind-the-mic success gives way to an impressive financial portfolio. Celebrity Net Worth estimates his full net worth to clock in at over $10 million. Despite these major successes, NBA YoungBoy’s career is mired by legal troubles and music industry drama, keeping him from reaching his full financial potential. In fact, the young rapper has spent a significant portion of his fame on house arrest while awaiting trial for numerous alleged crimes. The situation keeps him from capitalizing on the outlets...
Ever had a lengthy doom scroll session and felt that annoying soreness in your neck? Tech neck is a common culprit, though luckily, there are tech neck exercises to deal with it. Stooping over our electronics can result in discomfort, stiffness, and even alignment issues. Still, thankfully, there are a variety of easy workouts and exercises for tech neck that will help you overcome tech neck and return to a pain-free, relaxed posture. What Is Tech Neck ? The term “tech neck” refers to a widespread condition brought on by prolonged periods of sitting and staring down at phones, laptops, or other gadgets. The occurrence of tech neck, also known as text neck, is very new, primarily occurring in the modern age. Spending extended periods in this posture results in a rounded upper back with your head hanging forward, which can aggravate neck pain and deform your spine. This hunched posture puts the body under constant stress and strain , causing a variety of musculoskeletal ailments as...
Not everyone is an investor. But thanks to platforms like Public and Robinhood , you do not have to have a degree in economics or work at Goldman Sachs to get in on the stock market action. Once reserved for only the most savvy of analysts and the wealthiest of investors, the playing field is far more level — at least in terms of accessibility. However, having access to opportunities and knowing what to do with them are two very different stories. In particular, there is something known as the Fear and Greed Index (developed by CNN) and it directly impacts how successful one can trade traditional stocks or even crypto currencies like Bitcoin. So, if traders are ready to dabble those toes into the stock market, crypto, or both, keep on reading to learn about this critical tool. What Is The Fear And Greed Index? Whether a person is trading crypto or traditional common stocks , the Fear and Greed Index is a trading tool that helps decide when to jump into a commodity, when to hold it...
Over the years, Serena Williams has proven that she’s the GOAT. Her prowess on the tennis court — a court from which she recently retired — has earned her a $240 million net worth, which has made her one of the richest self-made Black women in the world. But that’s only the beginning of the Serena Williams story. Today, the tennis player-turned-multihyphenate has made her money work for her. As AfroTech previously reported, Williams teamed up with another GOAT — basketball star Kevin Durant — to invest in Happy Viking, a plant-based superfood company owned by Williams’ beloved sister and fellow tennis GOAT, Venus. “Happy Viking has raised $2 million in an investment round led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton,” reads the press release...