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Pampers has teamed up with LL COOL J’s Rock The Bells and Black Mamas Matter Alliance to ensure Black mothers receive the care they rightfully deserve. According to a press release Pampers is sponsoring Black Mamas Matter Alliance’s Black Maternal Health Week. The toddler brand will team up with Rock The Bells to launch a limited-time Non-Fungible Token (NFT) collection. All proceeds will be donated to Black Mamas Matter Alliance to support their work centered on scholarships for Black women, maternity care, and advocacy. “At Pampers, we believe every parent is entitled to experience the full joy of pregnancy and parenthood. That’s why we are committed to helping change the systemic issues that prevent Black moms from receiving the equitable care they and their families deserve. We’re proud to sponsor Black Maternal Health Week and provide a way for people to help drive change through our NFT offering,” said Melissa Aceves, Senior Brand Director of Pampers Equity & Inclusion at...
Allyson Felix has created what she wished existed, centering women in a major way with her new sports management firm. The retired Olympic legend and sprinter has launched Always Alpha, the first management firm dedicated exclusively to women’s sports , supported by Dolphin. Founded by Felix, her longtime business partner and brother, Wes Felix, and sports executive Cosette Chaput, the firm “aims to empower modern women who are breaking barriers, owning their voices, and creating a better future on and off the field of play,” Dolphin shared in a press release. “Young athletes often ask me how I’ve diversified and consistently grown my business across marketing, media, entrepreneurship, venture, entertainment and impact,” Felix said in a statement. “Wes and I did it ourselves piece by piece, out of necessity — because there wasn’t another option for transforming our vision into reality.” She added, “With Always Alpha, we’re taking everything we learned and creating the modern...
Allyson Felix has received a grant from Melinda French Gates. Felix, who retired from the world of Olympic track and field in 2022, has a passion for the well-being of pregnant women. For example, her footwear brand Saysh gives expectant mothers a free pair of shoes since their feet change sizes throughout pregnancy, as AFROTECH™ previously reported. “As we thoughtfully create our products, we think about all the ways that we can better support women through our maternity returns policy, offering women shoes once their feet changed sizes due to pregnancy, and just trying to push the industry in that direction,” she told AFROTECH™ at the time. In June 2022, Felix partnered with Pampers to champion maternal health for Black mothers. Pampers committed $250,000 to the cause and provided $100,000 to the National Birth Equity Collaborative (NBEC) to help Black mothers receive quality care and to reduce maternal mortality rates. Felix is, once again, teaming up with Pampers during the 2024...
A Black developer has crafted a project intended for the culture! Keenan Kelley is the founder of For The Culture, created to encourage the Black community to take root in the ever-growing world of Non-Fungible Tokens (NFTs) and take back ownership of their traditions. Kelley was compelled to release the collection after recognizing there were very few Black pioneers in the Web3 space. “When I came into the space last year, I did not see a lot of representation from us. Not only do we not have as many artists and developers building out these projects, [but I also] noticed that there was a lot of cultural appropriation and undertones of racism in some of these projects that were coming out because there was a lack of Black representation,” Kelley told AfroTech. Kelley is now creating a pathway to diversify the NFT space and the founder encourages more Black creators to control their narratives on the blockchain. For The Culture honors Kelley’s stance through its 2,021 unique profile...
Virginia Tech Athletics is taking more action to help student-athletes. According to a press release, Virginia Tech Athletics has adopted additional measures to help its college athletes monetize their name, image, and likeness (NIL). The follows after Virginia Tech Athletics’ newly established partnership with INFLCR to ensure NIL deals would be more accessible to student-athletes through the Hokies Exchange platform back in March. The company website states once a business, collective, or individual has registered and been approved for Hokies Exchange, it will be placed in a database. Here athletes and the entity will have opportunities to connect and work towards a NIL deal. Businesses can sort through an index of student-athletes to refine their search using various indicators. In addition, director of athletics Whit Babcock has announced Commonwealth NIL, Hot Route Marketing, and Triumph NIL will be supporting Virginia Tech student-athletes, businesses and donors through their...