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TikTok is a home for brands to thrive. The platform, which is home to 170 million active users in the United States alone, is becoming a trusted destination. According to TikTok’s 2025 What’s Next report, 81% of users were exposed to new topics and trends that they were not aware were initially of interest to them. It’s for these reasons that the term “demure” took off in 2024. It was popularized by TikTok creator Jools Lebron through a series of witty videos and was named Dictionary.com’s 2024 Word of the Year. “It’s changed the way we shop. It’s changed the way we travel. It’s changed the way we search. It’s even changed the way we speak,” said Head of North America Business Marketing TikTok Rema Vasan during CES 2025. The Power Of Tuning Into The Comment Section Through TikTok, brands have the ability to strengthen their connection with consumers. In fact, users are primed to see their favorite brands on TikTok, with 68% affirming the importance of brands engaging in their...
Candace Holyfield knows an opportunity when she sees it. After all, she’s the founder of Six-Figure Spa Chick, a Memphis-based consulting firm specifically designed for Black spa owners. She is also the founder of Queen Spa Expo, the only expo for Black spa professionals, and the first Black Spa Awards, which have been held annually in Atlanta since 2016. Holyfield told Entrepreneur that she chose to get into the business because, despite Black women’s achievements in the beauty industry, they still weren’t getting their flowers…or their coins. “To this day, African Americans are not dominating the spa industry whatsoever,” she said to the outlet. “But since I started, Black people are making six figures from spa, and that wasn’t happening before.” Holyfield’s comments about Black women dominating the spa space for the first time in history is, indeed, correct. According to the National Spa Industry Association, “the past 20 years of research revealed a 114% increase in the number...