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After Working With Sean 'Diddy' Combs And More, Bryan Pierce Is Creating A Safe Space For Diverse Creatives And Brands Through 1964 Agency

The 1964 Agency is unlike any other marketing firm that you may have heard of, and Founder Bryan Pierce says that’s the point.

Aug 10, 2023

Snoop Dogg Recalls Helping Fellow Rapper Benny The Butcher Get Paid His Worth In Def Jam Deal After Being 'Lowballed'

When Snoop Dogg isn’t securing a new deal for himself, he’s helping to put other creatives on. AfroTech previously shared that the emcee turned executive creative and strategic consultant for Def Jam discovered voiceover artist L. Michelle and placed her throughout his latest album, “Algorithm.” Now, Snoop has revealed how he lent a helping hand to fellow rapper Benny The Butcher. In an interview with Hip-Hop journalist Elliott Wilson, he spoke about helping the Buffalo, NY native snag a better deal with Def Jam that properly measured up to the successful lane he’s created in Hip-Hop, according to Revolt. “He’s like, ‘Oh man, they lowballed me.’ I said, ‘Lowballed you? They don’t know who you is?’” Snoop said. He continued: “I’m going to call the boss. You’re going to tell the boss what you want, and he’s going to give you what you want and you’re going to sign.” The OG guiding Benny to put his foot down led to him signing a deal with more dollar signs behind it, according to reports.

Mar 9, 2022