Kai Cenat plans to put his latest subathon to good use. Cenat is currently making a significant income as one of the most successful content creators. According to Forbes, he ranks No. 24 among top earners in the creator economy, with earnings totaling $8.5 million so far this year, as of Oct. 28, 2024. His recent accolades include: Setting Twitch’s North American viewership record through a stream with Kevin Hart and Druski First streamer to secure a partnership with Nike Multi-million-dollar deal with Rumble Deals with McDonald’s and T-Mobile View this post on Instagram A post shared by McDonald’s (@mcdonalds) Now, Cenat is fully immersed in Mafiathon 2, a nonstop, 30-day Twitch stream running 24/7 since it kicked off on Nov. 1, 2024. To boost visibility for the subathon, the streamer enlisted Kim Kardashian for promotion. Cenat hopes this event will serve as his redemption arc in reclaiming the title of the most-subscribed Twitch creator of all time — a record currently held by...

After a period of separation, Kanye West and adidas have reached an agreement settling all legal disputes. As previously reported by AFROTECH™ , Ye’s partnership with the retailer began back in 2013. According to The New York Times, he secured one of the most lucrative deals ever for a non-athlete. By 2016, the rapper signed a new contract that significantly boosted earnings for the Yeezy brand. That same year, West shared that his shoes were selling out within minutes, moving 40,000 pairs at a time, Forbes notes . The partnership ultimately generated $2 billion in annual revenue for adidas by 2022, according to The Washington Post. Bloomberg reported that Yeezy made up half of adidas’ total profits before they went their separate ways, highlighting the partnership’s success. This achievement helped West reach unicorn status, though he lost it after ties were severed following his antisemitic comments in 2022. “ Adidas does not tolerate antisemitism or any form of hate speech. Ye’s...

Keke Palmer is more wise with her earnings after filing for bankruptcy in her early adult years. The Illinois native, born in Harvey but raised in Robbins, entered into the industry as an actor at the tender age of 9 years old. She snagged her first role in the film “Barbershop 2: Back in Business” (2004) and was later featured in “Madea’s Family Reunion” (2006) as Nikki before landing her first lead role in “Akeelah and the Bee” (2006), reports US Weekly. For many child stars, navigating the industry is a journey, and Palmer had the backing of her parents throughout the highs and lows. They took the step of hiring a business manager when she was 12. “That has helped me immensely,” she said during the Building Wealth Today for Tomorrow Financial Empowerment Summit held on Oct. 12, 2024, at the UIC Forum in Chicago, IL. Despite the guidance of a business manager, Palmer still found herself in financial troubles. When she was between 18 and 19 years old, she filed for bankruptcy. “I...