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Hearing LeBron James’ famous call for “Taco Tuesday” is like clockwork on his social channels. It’s a time that brings the taco lover and his family and friends together. For the next venture of the NBA star and his LeBron James Family Foundation (LJFF) , the same feel of communing over meals is set to be taken to families across his hometown of Akron, OH. View this post on Instagram A post shared by SportsCenter (@sportscenter) The Foundation and Old El Paso will be opening their first-ever restaurant, The Taco Shop by Old El Paso, according to a press release. The new dining venture is an extension of LJFF and Old El Paso’s ongoing partnership, where they’ve held taco Tuesday nights and donated meals for James’ I PROMISE School. The Taco Shop — located in LJFF’s House Three Thirty — will have a menu that features meals from Old El Paso and selections “inspired by taco dishes created in the James household.” “We are thrilled to continue our collaboration with LJFF and the House...
LeBron James and Nike continue to bridge the gap between technology and sports. Continuing the sportswear brand’s mission to inspire a lifetime of play, movement, and sports participation, LeBron James is headed to NIKELAND on Roblox “to co-create and imagine a new future of basketball together with its community.” Per news shared with AfroTech, through the gaming platform, Nike will create innovative ways that allow real-life training to unlock various virtual experiences, products, and rewards. Through the new NIKELAND blacktop court, LeBron will also coach players to reach their full potential through the explanation of a few basketball fundamentals within new mini-games. Courtesy of Nikeland / Roblox Upon completing the different challenges, NIKELAND participants will receive rewards for their play and physical movement, unlocking virtual products with Gold Medals. The new initiative will also include the launch of the first two new virtual Nike LeBron 19 styles, “The Chosen 1”...