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Jordan Brand is Nike’s best-performing division. As AFROTECH™ previously reported, the Jordan Brand continues to rise, tracking $4.7 billion in fiscal year 2021. At the time, this equated to a 31% increase and marked its highest yet, with growth in every region, including double digits in North America, according to WWD. The following fiscal year, Jordan Brand earned $5 billion. “We’re empowered to grow this brand and make the most of it in geographies around the world,” explained Craig Williams, the president of Jordan Brand at the time, per WWD. “And that’s where the distinctiveness and the independence — if you want to call it that — come into play. But we are turbocharged by being a part of a great global company called Nike Inc. It helps us to efficiently get things done in a way that if we were an independent company, we wouldn’t have that luxury. So it’s important for me, when I think about it with the team, to be both collaborative to take advantage of the wealth of...
Nike continues to bridge the gap between sports and technology and this time they’re providing a unique way to get involved ahead of Sunday’s big game! Ahead of the Super Bowl, the leading sports apparel brand is teaming up with EA Sports Madden NFL 22 to offer consumers exclusive challenges with rewards for physical movement along with a few fun, in-game performance benefits. The latest initiative allows users to run five miles through the Nike Run Club application for the opportunity to unlock an exclusive Aaron Donald Madden Ultimate Team Player Item within the game of Madden. Users will also get a chance to receive an achievement badge upon completion of the NRC Super Bowl Challenge and they’ll receive a +7 speed enhanced Aaron Donald player item, which just so happens to be the most valuable defensive player within the Madden NFL 22 game. “I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete, I think it’s important to reinforce healthy...
Chloe x Halle are coming to a Twitch near you! In a press release announcement, it was revealed that the multi-talented duo is taking part in an all-female-led livestream gaming event on Monday, Dec. 20 @ 7:30 p.m. PST as part of LG’s Only on OLED campaign, which has partnered with Black Girls CODE. This not-for-profit organization focuses on providing technology education for Black girls. Chloe x Halle will face-off in an exhilarating 90-minute Twitch battle and will be coached by Evil Geniuses Creator Collective stars Lisa Wallen and Aruuu. As part of the campaign, LG will also be supporting and highlighting the presence of women in tech. This gaming challenge follows LG’s Only on OLED Fortnite battle between Megan Fox and Grammy-winning producer DJ Khaled. Chloe x Halle has come a long way since their days of posting videos on YouTube. Since getting signed to Beyoncè’s label, the duo has become seemingly overnight sensations and has begun branching out their business model to...
It’s #GivingTuesday 2021, and Nike has awarded All Star Code with a $500,000 grant. The leading computer science nonprofit, also known as ASC, reported in a press release provided to AfroTech that this is the largest single donation it has received since its founding in 2013. The organization plans to use the grant award to scale its web development and leadership training programs for young minority men. “Addressing systemic racism in America requires urgent action and sustained engagement – and Nike is committed to both,” All Star Code Executive director Danny Rojas said in a press release. “We are so proud to be a part of this commitment and thankful to Nike for their fervent support.” ASC runs a free, six-week education program over the summer that’s supported by leading tech companies including Google and AT&T. The generous gift is part of Nike’s Black Community Commitment, which focuses on supporting organizations that center their work on social justice, education and...
We’re going to have to get back to passing the Courvoisier Cognac after this one! According to PR Newswire, today (Sept. 15), Courvoisier® Cognac , the most awarded cognac house, announced the launch of its global philanthropic platform Foundation 1828™. Founded by Felix Courvoisier in 1828, Maison Courvoisier became a house that was not only close-knit but served as a community for artisans in the company’s hometown of Jarnac, France. Now, they’re continuing that mission through its platform, which aims to keep the entrepreneurial spirit alive by supporting small business owners and entrepreneurs with the financial and educational resources needed to thrive. “Entrepreneurs come in many different forms, from all walks of life and varying income levels. Courvoisier recognizes the importance of nurturing that drive, passion, and creativity in these individuals around the globe – especially for those who may have the odds stacked against them,” said Jon Potter, Managing Director of...
PepsiCo and the National Urban League (NUL) are teaming up to provide financial support for Black-owned restaurants. According to a press release, the global food and beverage (F&B) leader has formed a partnership with the NUL to launch their Black Restaurant Accelerator Program, which has pledged to give 500 Black restaurant owners in 12 U.S. cities a total of $10 million over the next five years. Both entities’ support comes about following a tumultuous year for small Black-owned businesses that were impacted by the pandemic. “As the pandemic exposed existing disparities many minority business owners face, we saw a fundamental threat that could erase the decades of progress Black-owned restaurants have made,” C.D. Glin — Vice President, Global Head of Philanthropy at The PepsiCo Foundation — said in a statement. “This investment will help Black restaurateurs not only recover from the pandemic but set them on a path to long-term economic resilience. We are inspired by the progress...
Doritos has announced a new financially-backed initiative that’s all about amplifying Black joy, strength and resilience in our community. As part of its 2020 #AmplifyBlackVoices work, a press release reports that Doritos is now launching and funding SOLID BLACK™ — a new multi-platform initiative that’s dedicated to uplifting the voices of Black innovators and creators today. The initiative will reportedly involve Doritos investing more than $5 million in resources to help drive change in Black communities on behalf of the voices and stories that often go unheard. “Doritos has long been a brand that believes in igniting and championing bold self-expression and authenticity,” Stacy Taffet — VP of marketing, Frito-Lay North America — said in a press statement. “We are proud to provide a platform and resources to innovators and creators who are making a lasting impact on culture and hope that their stories can inspire the next generation in the continued effort to create a more equal...
Nike Inc. is spreading the love to more Black-led companies as part of its commitment to addressing racial equity in America. Most recently, The Black Girl Tribe — a D.C.-based nonprofit organization — announced that it received a $100,000 grant from NIKE Inc.’s Black Community Commitment Portfolio in an effort to help it expand its programming and future initiatives. The organization revealed the news to its following in an Instagram post captioned: “This grant will be used to expand TRIBE’s programming and launch their new “Black Girls Just Do” Initiative. Black Girls Just Do It will be dedicated to providing opportunities for Black Girls to explore the wide world of sports, enhancing their life skills and sisterhood.” According to its website, The Black Girl Tribe is an organization dedicated to the betterment of Black girls and our livelihood by advocating for change and increasing access to sustainable resources to help us thrive in life. Its new partnership with Nike Inc. and...
This is how you do it! Nike has always been consistent in putting action behind their words when it comes to supporting Black lives. Remaining consistent, the athletic wear giant has announced a $500,000 investment with Black Girl Ventures. “The $500,000 investment from NIKE, Inc. will support Black Girl Ventures in its efforts to provide Black and Brown women-identifying founders with access to community, capital, and capacity-building to support entrepreneurship,” said the company in a press release. “This contribution builds on the commitments to Black Girls CODE, NAACP Empowerment Programs, and the NAACP Legal Defense and Educational Fund, Inc. (LDF) announced in July 2020.” Black Girl Ventures — a Washington D.C.-based nonprofit — is committed to addressing the unique challenges Black and Brown women face in accessing social and financial capital to grow their businesses. “Nike’s funding will help us grow our reach through new chapter development, increase our technology...
Last month, NIKE, Inc. announced a $40 million commitment to support Black initiatives in the fight against racial injustice over the next four years in a formal statement . Today, they continue their dedication by donating a $1 million grant to Black Girls CODE. Excited to announce that as part of @Nike 's $40M, four-year commitment to fight systemic injustice, the brand has donated $1M to support @BlackGirlsCode ! It's an honor to be recognized alongside @NAACP @NAACP_LDF two organizations driving impactful change. https://t.co/HsOuNKYtat pic.twitter.com/BlidQOa0iT — Black Girls CODE (@BlackGirlsCODE) July 29, 2020 Black Girls CODE — an organization dedicated to changing the narrative surrounding racial and gender diversity in STEM by educating and empowering girls and young women of color — is now considered an official partner of NIKE as they both work together to create long-lasting change for the Black community. “Our goal is to train 1 million girls by 2040, but that’s the...