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Ice Cube is finally putting plans in motion to sell teams included in his Big3 basketball league roster. According to Bloomberg, in a deal worth $10 million, the 3-on-3 basketball league has sold its first team to an outside party. Led by investment firm DCB Sports, a group has acquired the team, with Los Angeles, CA, to serve as its home city. This also launches the league’s transition from a touring league to a city-centric model. All 12 teams on the roster have been put up for sale. “We need to plant our roots in cities so we can be more than a rolling all-star game coming through,” Ice Cube said in an interview with the outlet. “It’s really about growing the sport and the league.” Created in 2017, teams in the Big3, which include the 3 Headed Monsters, Ghost Ballers, and more, have been owned and operated by the league. Per the report, management aims to announce four new ownership groups by the start of its season, which kicks off in June. View this post on Instagram A post...
Former NBA player Nick Young is speaking out about his alleged experiences as a member of Ice Cube’s BIG3 league, VIBE reports. As previously reported by AfroTech, the league officially became certified as the first professional Black-owned sports league. The 3-on-3 league first debuted in 2017, thanks to Ice Cube and entertainment executive Jeff Kwatinetz. Over the years, it has incorporated technology to enhance the experience between both fans and their adored players.