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Before Establishing Uncle Nearest, Fawn Weaver Started A Foundation That Provides Full-Ride Scholarships For Nearest Green's Descendants

Fawn Weaver established a scholarship to carry the torch of excellence surrounding Nearest Green. As AFROTECH™ previously reported, Weaver is the CEO and co-founder of Uncle Nearest, a whiskey brand valued at over a billion dollars. The brand was born after she came across a 2016 New York Times article while traveling in Singapore. The article featured an image of Jack Daniel alongside a group of men, with Nathan “Nearest” Green—known as Uncle Nearest—positioned in a way that ensured he wouldn’t be overlooked. In 1864, Green, who was enslaved, began teaching Daniel how to make whiskey in Tennessee. Daniel went on to sell whiskey throughout Lynchburg, TN, and the business formed into the popular brand Jack Daniel’s. Green’s role had been lost over time despite him being the master distiller at the Jack Daniel Distillery and the first African-American master distiller on record in U.S. history. As a whiskey maker, research shows he became the wealthiest African American in Lynchburg,...

Mar 3, 2025

Why Fawn Weaver Had To Disguise Her Title Of Founder And CEO Of Uncle Nearest During Its Early Years

There were great sacrifices that Fawn and Keith Weaver made to ensure that the Uncle Nearest whiskey brand would not fail. Today, Uncle Nearest is recognized as a force within the spirits industry, reflecting the resilience of Fawn, whose story is one of overcoming adversity with triumph. She dropped out of school in 10th grade, bounced between homeless shelters, and attempted to take her life twice. She viewed her struggles as affirmation of a higher calling — one that has materialized into an award-winning whiskey brand that has topped a billion-dollar valuation and is the fastest-growing American whiskey in history, as AFROTECH™ previously reported. The inception of Uncle Nearest resulted from relentless research Fawn conducted in Lynchburg, TN, to uncover the story of Nathan “Nearest” Green. Enslaved at the time, Green was responsible for teaching Jasper Newton “Jack” Daniel how to make whiskey using the technique known as “sugar maple charcoal filtering.” Some call this the...

Feb 10, 2025

Uncle Nearest Founder Fawn Weaver Offers Advice To Beyoncé Amid Her Foray Into The Spirits Sector — ‘Take All Their Money’

Uncle Nearest Whiskey’s founder has a word of advice for Beyoncé as she plants herself in the spirits industry. As AFROTECH™ previously told you, the “Cowboy Carter” singer released SirDavis in August 2024. The American whisky brand was launched in partnership with Moët Hennessy, and its inaugural product is inspired by Japanese and Scotch whiskies with promises to maintain “the robust and deep flavors typical of classic American rye,” a press release mentioned. The venture is inspired by Beyoncé’s paternal great-grandfather Davis Hogue, who was a farmer and worked as a “moonshiner” in the midst of the Prohibition era. “Our whiskey’s legacy dates back over 200 years to a Black man in Alabama in the 1800s… a man who was a businessman and an entrepreneur, but would have never had the opportunity to create a mainstream whiskey back then. Systemic barriers would not have allowed it,” she mentioned, according to GQ. “But it turns out that my great-grandfather’s hands planted the seed...

Oct 8, 2024

Beyoncé Acknowledges Black Pioneers Fawn Weaver And Victoria Eady Butler Of Uncle Nearest Whiskey Amid The Launch Of Her Own Brand

Beyoncé respects the legacy of those who came before her. Throughout her decades-long career as a musician and entrepreneur, she has made it her mission to uplift pioneers. Her heart posture has not wavered even in her most recent endeavors, which include “Cowboy Carter.” The country-inspired album placed a spotlight on The Beatles, Willie Nelson, Dolly Parton, and Linda Martell while also uplifting the newer generation that have been making their mark, including Shaboozey, who has currently been at the top spot on the Billboard 100 for his single “A Bar Song (Tipsy),” notes Billboard. SirDavis As a businesswoman, this is being reflected in the launch of her whiskey brand SirDavis, in partnership with Moët Hennessy. As AFROTECH™ previously mentioned, the American whiskey made with a “bespoke recipe” inspired by Japanese and Scottish styles had been in the works for several years. View this post on Instagram A post shared by Beyoncé (@beyonce) “I’ll never forget the first day I had...

Sep 11, 2024

Uncle Nearest Officially Surpasses $1B Valuation, According To Reports, And Becomes Fastest-Growing American Whiskey Brand

Uncle Nearest is making history as the fastest-growing Ameri­can whiskey brand ever, according to Forbes. As AFROTECH™ previously told you, Fawn Weaver serves as founder and CEO and established the company to honor “Nearest” Green, a formerly enslaved man who taught Jack Daniel how to make whiskey. The company has since received significant backing, even in the midst of Weaver’s clear stance that she has no intention of selling the business, which has grown to include a 458-acre distillery with the world’s longest bar (518 feet). Products are now featured in over 30,000 stores, bars, hotels, and restaurants in 12 countries. View this post on Instagram A post shared by Uncle Nearest Premium Whiskey (@unclenearest) By November 2023, Weaver had raised $225 million in individual support. Per Forbes, the business is backed by 163 individual investors, providing an average check of $500,000 a person. “The most difficult thing in starting any business. It’s always the capital,” Weaver told...

May 29, 2024

Uncle Nearest Whiskey Purchases Vodka Brand Square One Organic Spirits

Uncle Nearest’s presence in the spirits sector continues to rise. The whiskey company, established in 2016 by Fawn Weaver to honor Nathan “Nearest” Green, a formerly enslaved man who taught Jack Daniel how to make whiskey, has scaled into 30,000 stores, bars, hotels, and restaurant s in 12 countries, as AFROTECH™ previously reported. In its latest report, Bloomberg notes Weaver aspires to own a larger share of the spirits market. This stance has motivated the company to purchase vodka maker Square One Organic Spirits. Additionally, she mentions a settled legal dispute between Diageo Plc and Sean “Diddy” Combs concerning his vodka brand as a contributing factor for her latest acquisition, noting a void in the market and the importance of having a Black-owned vodka occupy space. The market is heavily dominated by major players such as  Diageo PLC and LVMH, with valuations totaling nearly $79 billion and $423 billion, respectively, the outlet mentions. Uncle Nearest continues to gain a...

May 21, 2024

Black-Owned Whiskey Brand Uncle Nearest Reportedly On The Brink Of Reaching Unicorn Status

Founder Fawn Weaver’s Uncle Nearest is on the brink of reaching unicorn status, Fortune reports. As AFROTECH previously mentioned, Weaver leads the Black-owned whiskey company created in 2016 to commemorate Nathan “Nearest” Green, a formerly enslaved man who taught Jack Daniel how to make whiskey. The company has made significant strides in the spirits industry and is currently available in over 30,000 stores, bars, hotels, and restaurants in 12 countries, per Fortune. The company also boasts a 432-acre distillery located in Shelbyville, TN, which attracted 200,000 visitors in 2023, and has expanded to include an estate in Cognac, France, which encompasses “over 100 acres with Charente River frontage and a unique island.” A part of the company’s continued success has been its ability to secure funding from individual support. Weaver previously mentioned to AFROTECH that the company has raised $225 million that way, its total since launching. “I’ve never sent a pitch deck,” Weaver...

Feb 16, 2024

Uncle Nearest CEO Fawn Weaver Opens Up About How Naysayers Reacted To Her Decision To Buy A $50M Distillery

Uncle Nearest CEO and Founder Fawn Weaver will consistently place her trust in the excellence of the premium whiskey brand.

Nov 13, 2023

Uncle Nearest Premium Whiskey CEO Fawn Weaver Purchases A Bank Alongside Her Husband

Fawn Weaver may be on a mission to create the blueprint for how to build generational wealth.

Jan 4, 2023

Black-Owned Whiskey Brand Uncle Nearest Hits $100M In Sales — 'They Expected Us To Fail'

‘Tis the season to be jolly means different things for different people, but one common denominator in bringing in Christmas joy is seasonal cocktails and spirits. From eggnog to cranberry-infused drinks, the option for a holiday beverage is endless. Building the base for these drinks starts with solid liquor, and Black-owned whiskey brand Uncle Nearest’s latest revenue mark proves it is a possible choice for all to enjoy. via GIPHY  

Dec 7, 2022

Black-Owned Cocktail Company Receives $5M Investment From Fellow BIPOC-Owned Company Uncle Nearest Premium Whiskey

In an effort to diversify the cocktail sector, Hella Cocktail Co. has received $5 million in funding. Hella Cocktail Co.

Jun 14, 2022

Black-Led Uncle Nearest Whiskey Closes $2.1M Deal To Acquire Land To Extend Distillery

Black woman-owned Uncle Nearest Premium Whiskey is breaking ground in new territory! Uncle Nearest Premium Whiskey is on the right track as the fastest-growing American whiskey brand in U.S. history. Now, the company has announced that it just closed a $2.1 million deal to acquire an additional 53.12 acres of land on Highway 231 North which is in close proximity to its Nearest Green Distillery. According to PR Newswire, the land will not only bring the distillery’s total acreage to 323.12, but will also extend its building to over half a mile along the highway. Thanks to this expansion, Uncle Nearest will be able to utilize 100 acres to plan and grow its very own non-GMO organic corn, known as the “Field of Dreams.” The sole purpose of the corn will be to create the brand’s premium, award-winning whiskeys and continue the Uncle Nearest Premium Whiskey reign as the most awarded whiskey or bourbon for the fourth consecutive year. Currently, they hold the title for 2019, 2020, and 2021...

Jul 29, 2021

Uncle Nearest Launches $50M Venture Fund To Invest In Minority-Owned Spirit Brands

Uncle Nearest Premium Whiskey , the fastest-growing and best-selling Black-owned spirit brand in all of U.S. history, has just announced a multi-million dollar initiative to give back to its fellow spirits brands. According to a press release, the award-winning whiskey brand has launched a $50 million venture fund designed specifically to invest in rapidly growing, minority-founded and owned spirit brands. The announcement was deliberately timed to commemorate the 100th anniversary of the destruction done to Black Wall Street in Tulsa, OK. “On June 1, 1921, an entire community of wealthy and successful African Americans was wiped out in a matter of hours. We are talking about 35 square blocks known as Black Wall Street,” Uncle Nearest founder/ CEO Fawn Weaver said in a statement. “As an African American, learning about that history broke my heart because we, as a people, were really onto something in Tulsa, Oklahoma. We were lifting one another up and creating wealth within our own...

Jun 2, 2021