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TikTok creator Anayka She was once severely underpaid by her agency. The beauty creator and artist from Brooklyn, NY, who has amassed 1.7 million followers on TikTok, took to the platform to discuss compensation in comparison to white counterparts such as Bran Flakezz, born Brandon Edelman. He shared that he earned $768,000 in 2024 as a content creator. He currently has 1.1 million followers on TikTok. It is widely known that Black individuals have to work ten times harder just to see half the success of their white counterparts. She reveals that while being managed at Carter Agency, which is led by Josh Popkin, she was misled about her earnings from brand deals. “The head of Carter Agency, Josh Popkin, this is what he would do. He would tell you that the brand deal was $2,000. It was actually $10,000,” she explained in a TikTok video. “He would take that $8,000, then take the 20% fee off of the $2,000. And guess what? He was targeting Black women mainly. When we all found out and...
Issa Rae is applauding those who are upholding DEI efforts. During SXSW 2025 in Austin, TX, the actress, producer, and newest part-owner of San Diego FC participated in a keynote conversation where she shared her thoughts on the evolving diversity, equity, and inclusion (DEI) landscape, according to The Hollywood Reporter. A racial awakening occurred in 2020 following the death of George Floyd due to police brutality. This led to an influx of support and a record-breaking $4.3 billion in venture capital and corporate investments towards Black-owned businesses, per ABC News, as well as a 55% increase in DEI roles created, notes NBC News. As time has gone on, many of these bold commitments around DEI have faded out. This has only worsened due to pressures from conservative groups challenging such efforts in litigation, with some success. Legal wins for the right have included the dismantling of Fearless Fund’s Strivers Grant program, which awarded Black woman-owned businesses, and the...
Tru Skye Ventures, co-founded by Metta World Peace, has invested in a new sports technology company. According to its website, Tru Skye Ventures is a $100 million fund for sport-tech innovation, fan engagement, health, and wellness companies established in partnership with Stephen Stokols. On March 4, 2025, it was announced that FanUp, a fantasy sports and pop culture platform that has 2.3 million global fans, largely Gen Z (86%) and women (55%), closed a strategic financing round led by Tru Skye Ventures and 9.58 Ventures, co-founded by Fred Toney and Omar Sillah. American tennis star Frances Tiafoe and general partners—NFL safety Jalen Mills, NFL linebacker Deion Jones, and NBA assistant coach David Vanterpool—also participated in the round, according to a news release shared with AFROTECH™. “I’m thrilled to welcome powerhouse partners like Tru Skye Ventures and 9.58 Ventures to our strategic round,” FanUp Founder and CEO Tejas Bodiwala said in a news release. “Collectively, we’ll...
The Olympic Games present one of the world’s biggest stages and displays of athletic prominence. From basketball to golf and now breakdancing, the Olympics always prove to be a place where people can support the top athletes representing their country. The 2024 Games are in Paris, France, welcoming big names like LeBron James, Coco Gauff, and Sha’carri Richardson. Among those names are players who bring in massive salaries. Their performances in the Olympics showcase their talent and possibly open the door for additional revenue dollars through brand deals and partnerships. Setting Records And Increasing Earnings At The Olympics According to Sportico, the top 20 highest-paid athletes collectively earned about $1.35 billion over the past 12 months ending in June 2024. While this list accounts for some of the most recognizable names in sports, it is exclusively represented by men, and about 65% of the entries are NBA players. Although NBA players dominate the list with 13 entries,...
Each year, between the end of spring and the beginning of summer, several professional sports leagues host drafts, giving space to the next batch of athletic superstars who will impact their respective games for years to come. With so much excitement about a new generation of professional athletes, the focus sometimes shifts from player stats and team projections to contracts and partnership deals. But the excitement of new money is largely made possible by the athletes who have some tenure in the game. From rookie expansion contracts to lucrative business deals, athletes are continuing to level up, paving the way for what’s possible in the future. Against this backdrop, Forbes has released its highest-paid athletes list of 2024, and of the 10 players, 50% of those spots are held by Black athletes. Lebron James View this post on Instagram A post shared by 👑 (@kingjames) Lebron James is No. 4 on the list but ranks No. 1 among Black professional athletes. The 39-year-old is currently...
GOAT talk usually happens when one legend or icon speaks about someone of similar status doing impactful work in their respective industry. And when it comes to basketball, several names pop up in the GOAT conversation. The more recurring ones are Michael Jordan, LeBron James, and Kobe Bryant. However, many basketball enthusiasts would argue that this list is incomplete. If the talk is about holistic impact, a few more names must hit the GOAT rankings — from the current and more recent stars like Kevin Durant, Stephen Curry, and Giannis Antetokounmpo to OGs like Magic Johnson, Bill Russell, and Isiah Thomson. And in an interview Thomas had on the Pivot Podcast, he shared his thoughts on how players like James are changing the business of the game.