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mercy-miller

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College Basketball Athlete Great Osobor Transfers To Washington With A Reported $2M In NIL Agreements Already Set

Promising opportunities are on the way for college athlete Great Osobor. ESPN reports Osobor, the Mountain West Conference Player of the Year, has settled on the University of Washington after entering the NCAA transfer portal. The forward previously played for Utah State University and had already expressed interest in moving to Washington after Utah coach Danny Sprinkle was hired on as the school’s newest coach, according to Fox Sports. “I would like to thank God for putting me in this position,” Osobor said, according to ESPN. “Washington will allow me to maximize my potential as a player in my final year of college basketball. Coach [Danny] Sprinkle has been with me every step of the way since I came from England, and I cannot wait to help the Huskies get back to the NCAA tournament.” Osobor’s move also signals a great precedence in the age of name, image, and likeness (NIL) deals. The outlet notes he has agreements, such as marketing assurances, in place that will set his NIL...

May 14, 2024

Why Angel Reese Says She Chose A Multi-Year Endorsement Deal With Reebok Instead Of 'Easily' Signing With Nike

Angel Reese is in high demand. The WNBA player, who is signed to Reebok under a multi-year endorsement deal as of October 2023, shares that she had the option to sign with other shoe brands such as Nike, a familiar pattern among various greats, including Michael Jordan, LeBron James, Serena Williams, and Kevin Durant. “I wanted be a priority ’cause I could have signed easily with Nike,” Reese says in a resurfaced video shared on X, formerly Twitter. “I could assign easily with Jordan. But like everybody doing that. I don’t like doing what everybody do. I like to do the complete opposite. I’m bringing Reebok back.” View this post on Instagram A post shared by Reebok (@reebok) As AFROTECH™ previously reported, Reese’s signing with Reebok was the company’s first major Name, Image, and Likeness (NIL) deal. In her post, Reese shares that it will open doors for her own signature shoe to be released in the near future. She also credits her relationship with Shaquille O’Neal, who serves as...

May 8, 2024

How Ludacris Earned His 'Biggest Check' Ever After Failing To Ink A Record Deal Early In His Career — 'Nobody Really Stepped All The Way Up'

Not signing to a record label was the stepping stone for Ludacris to invest in his artistry. Ludacris, who in his early days worked at an Atlanta, GA, radio station and became known as DJ Chris Lova Lova, would eventually catch the attention of record labels and producer Timbaland, scoring a feature on the single, “Fat Rabbit.” During a podcast interview with “Drink Champs,” Ludacris noted the attention he began to receive from record labels after that. Still, it did not translate into landing his own deal. This pushed him to dive into his pockets to release his debut album “Incognegro” in 1999. “I’ve had my moments with each of those entities, but I never signed with them,” Ludacris said. “Even with Timbaland, there was a time when I was about to get signed to Timbaland because of my first record before ‘What’s Your Fantasy.’ I was on his album, and I had a song called ‘Fat Rabbit,’ which ended up being on ‘Back for the First Time.’ So again, I went through all of these processes,...

Feb 8, 2024

Master P’s Son, Mercy Miller, Inks NIL Deal With Black-Woman-Owned, Frozen Yogurt Company

Mercy Miller has successfully clinched a lucractive name, image, and likeness (NIL) deal. According to a press release, the high school basketball player and son of Master P is the newest brand ambassador for Sweetkiwi, a frozen yogurt company founded in 2020 by Ehime Eigbe. Miller’s selection was influenced by his role among the youth in the sports community and his shared focus areas of fitness and healthy living as a student athlete at Notre Dame High School in Sherman Oaks, CA. Together, both parties will work to influence the upcoming generation to choose healthier dessert alternatives. According to Bleacher Report and Slam, Miller has signed a $1.4 million deal. “I’m thrilled to partner with Sweetkiwi,” Miller said in a press release. “Their focus on health and flavor mirrors my lifestyle on and off the court. I’m eager to introduce these fantastic products and our shared values to a wider audience.” Sweetkiwi Founder and CEO Eigbe shared her enthusiasm about the deal in a...

Jan 30, 2024