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When speaking about the definition of multi-faceted, you have to put respect on Masego’s name. From trailblazing in his own musical lane to being able to smoothly switch from singing to playing the saxophone in a split second, there’s no box to contain his talent. With his upcoming endeavors, the musician is proving that “What can’t Masego do?” is merely a rhetorical question.
To commemorate their certified Platinum record “Tadow,” Masego and FKJ will now bring it to fans in a new light through a partnership with Quincy Jones-backed platform and green Web3 company OneOf. View this post on Instagram A post shared by Voidz (@voidzto) The announcement follows five years after the single was released. The record took the world by storm, collecting over 380 million views on YouTube, and is certified Platinum by the RIAA. Outside of the accolades, Masego is most impressed by the song’s impact and hopes others are inspired to find their own tune. “I am very appreciative of what it has grown into. I approached the jam session, just like any other. We were just making art because we love music,” Masego told AfroTech exclusively. “I did not expect for it to have this impact but I am happy to take control of its narrative and remind people it is all about cultural exchange, musicians, and appreciating live instruments, freestyling, and being inspired by your...
One of the most highly anticipated entertainment events recently made its official comeback. Annually, Broccoli City — a Black-owned social enterprise — holds Broccoli City Festival in Washington, D.C. Coming in on its tenth anniversary after a two-year hiatus due to the pandemic, May 7 and May 8 was a time to celebrate. With the event being more than just about music, many of the artists on its lineup share a similar view of the bigger picture at hand as they work to connect with their fans in multiple ways. For instance, Masego has expanded from just being in music to tech. In March, the multi-faceted talent told AfroTech about dropping his debut NFT collection on OneOf. Following his amazing set at Broccoli City Fest, the Grammy-nominated artist shared with me more about the new experience, as well as what’s next in the cards for him tech-wise. Courtesy of Masego “I think it was good because when it comes to Web3 and crypto, I just want people to participate,” Masego told...
A team from Ice Cube’s BIG3 basketball league has been purchased by DeGods DAO for $625,000, according to a press release. As AfroTech previously reported, Ice’s Cube’s basketball ventures in the metaverse allow collectors to become team owners under the conditions they purchase between two NFT collectibles: 25 Fire valued at $25,000 each and 975 Gold valued at $5,000 each. Solana backed platform DeGods has dived right in to build on the BIG3 league’s mission to make fans more involved with their favorite team with plans to make 500 whitelist spots ready for potential holders, Forbes India reports.
The Women’s National Basketball Association just made a historic move in the metaverse. According to a press release, New York Liberty will be releasing a non-fungible token(NFT) to commemorate the teams opening night at Barclays Center in Brooklyn against Connecticut Sun. The collection will feature 400 NFTs celebrating nail art “through a unique Liberty lens.” What’s more, this will mark the first NFT collection from a WNBA team. “As we look to be a team on the cutting-edge of technology and fan experiences, launching the league’s first NFT was the natural progression of our business,” said Liberty CEO Keia Clarke, according to a press release. “NFTs are the future of one-of-a-kind collectibles, and this exclusive drop celebrates the intersection of nail art culture and sports through the lens of the New York Liberty.”
Curtis “50 Cent” Jackson will become a leader for a charitable cause, bettering the lives of those in the entertainment industry. Deadline reports The Motion Picture & Television Fund has selected four leaders in their respective fields for a position on its board of governors. 50 Cent is joined by Greg Berlanti, Lauren Shuler Donner, and Ann Sarnoff. “We’re more than thrilled to have these four incredible leaders in their fields join our board of governors,” said Bob Beitcher, president and CEO of the MPTF, according to Deadline. He went on to say “Our future is truly looking bright as we move ahead to a new era of taking care of our own.” 50 Cent’s appointment comes after dominating the music arena for over two decades years and more recently a successful pivot into the television industry thanks to his brainchild Power on Starz’s network. “I’m so honored to be part of the leadership of this extraordinary organization,” 50 Cent said, according to Deadline. “Being able to give...
To celebrate the Grammy Awards, Quincy Jones-backed green Web3 company OneOf has kicked off a partnership with The Recording Academy to launch non-fungible tokens (NFTs) for music heads across the globe. The collection will commemorate the 64th, 65th, and 66th Annual Grammy Awards. Holders can look forward to the works from three diverse artists such as Emonee LaRussa, ThankYouX, and Andre Oshea, honoring OneOf’s mission to support women and people of color in the Web3 space, according to a press release . Additionally, a portion of the proceeds from the collection will be donated to the Recording Academy’s scholarship fund. “We are thrilled for this partnership with OneOf and to be dropping these exclusive NFT collections leading up to the 64th Annual GRAMMY Awards,” said Adam Roth, SVP, Partnerships & Business Development of the Recording Academy. “To be on the forefront of technology while simultaneously serving the music community with a new and innovative platform is only the...
Nearly two decades later, Chris Webber is still making the right shots. The former NBA player is diving headfirst into the Non-Fungible Token (NFT) space, taking a seat at the table as president of Coinllectibles. Webber’s introduction to the technology company began after a conversation centering around The Chris Webber Collection of African-American Artifacts and Documents, which includes a postcard Malcolm X sent to Alex Haley when he was in Mecca and the first poetry book written by an African author. Now Webber will continue developing more groundbreaking collections — this time by disrupting the NFT space. “The business has allowed me to stay competitive, empower people, and learn. What attracted me to Coinllectibles was the opportunity to work with arguably one of the best when it comes to NFTs, especially cryptocurrency, but also the fact that I can merge sports,” Webber told AfroTech exclusively. According to a press release, Webber’s role will bridge the crossroads of...
A$AP Rocky is on to his next venture! According to a press release the rapper and entrepreneur is dropping a new whiskey on the market in collaboration with Global Brand Equities and E. & J. Gallo. “I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo,” A$AP Rocky said, according to a press release.