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Cliff Worley Sr., head of portfolio marketing at Oakland, CA-based venture firm Kapor Capital, believes artificial intelligence (AI) is going to make us all entrepreneurs. Based on its website, Kapor Capital invests in businesses that improve the lives of low-income communities and communities of color. It was also an early investor in Blavity Inc. At AFROTECH™ Conference 2024, Worley led a dynamic workshop offering a comprehensive overview of the most effective AI tools for founders. The workshop aimed to equip attendees with the knowledge and strategies to streamline workflows, enhance productivity, and optimize budgets using cutting-edge AI innovations for business success. Purchase your ticket to AFROTECH™ Conference 2025 now! “If you’ve ever had that idea that you’ve always wanted to build, now is the time to do it,” Worley said while on stage. View this post on Instagram A post shared by AFROTECH (@afro.tech) Drawing parallels to the internet in 1988 and the release of...
Breakr continues to find new ways to improve the creator economy. As AFROTECH™ previously reported, the platform was created by Historically Black College and University (HBCU) alums and brothers Anthony and Ameer Brown to ensure artists can connect with brands and agencies and establish creative campaigns they are compensated for. With an early focus on music, Breakr partnered with BMG and Sony Music and built a roster of clients that included Ye (formerly Kanye West), Young Thug, Megan Thee Stallion, Rick Ross, Future, and Gunna. Additionally, Nas is involved not only as an artist on the platform but also as an investor. He participated in a $4.2 million seed round led by Slow Ventures in 2021. Breakr has expanded its scope beyond the music industry, adding partners such as Hershey, Billboard, Celsius, Samsung, and UMG, information shared with AFROTECH™ notes. In 2022, 30,000 creators had onboarded onto its platform. In 2025, that number has more than doubled, reaching a community...
There is still optimism surrounding the future of creators amid the looming TikTok ban. This sentiment is felt by Eddie Rizzo, who serves as the VP of marketing at WORTHI, a full-service cultural connections agency on a mission to grow brands and build IP all while amplifying people of color. In 2024, Rizzo managed nearly $1 million in creator partnerships primarily on TikTok for BIPOC creators and clients such as Paramount+, Max, Google, GoFundMe, Amazon, and more. “My mission as the VP of Marketing at WORTHI is to grow and develop the best of the best team of predominantly BIPOC and LGBTQ+ strategists and creatives to deliver impactful work for our clients that’s intrinsically culture-forward from the inside out because we live and breathe culture,” he told AFROTECH™ in an interview. “This aligns with our company’s overall vision of unlocking the business value and cultural impact of historically underestimated communities.” Looking to the current landscape, Rizzo acknowledges the...
Seasoned tech executive Omar Johnson is leveraging his experience to revolutionize how brands market themselves. Raised in Brooklyn, NY, Johnson’s exposure to technology was initially limited to video games and consumer electronics. However, his inquisitiveness grew and ultimately helped him secure roles with major tech giants. “A lot of my curiosity was sort of like self-driven,” he told AFROTECH™ in an interview. Tech Journey Johnson’s interests also lay in marketing, leading him to earn an MBA from Emory University in 2004. Following a brief stint at Campbell Soup Company as an associate brand manager, he transitioned to roles with brands such as Coca-Cola and Nike. At the latter, he began as an assistant brand manager before being promoted to content manager of advising and innovation, which remained his focus. “Find the most important things that the company is betting on for the future and work on those things,” Johnson explained. “I always had that sort of lean when I was at...
In an industry that thrives on creativity and innovation, Black-owned marketing agencies are making a significant impact by offering fresh perspectives and culturally relevant campaigns. These agencies are not only shaping how brands communicate with diverse audiences but are also fostering inclusivity within the marketing world. Here are seven Black-owned marketing agencies that are leading the way in creativity, strategy, and results. 1. Burrell Communications Founded in 1971 by Tom Burrell, Burrell Communications is one of the pioneering Black-owned marketing agencies in the United States. With a mission to redefine how brands communicate with African American audiences, Burrell has worked with iconic brands like McDonald’s, Coca-Cola, and Toyota. The agency blends cultural insights with powerful storytelling to create campaigns that resonate deeply with consumers. 2. BLKBOX BLKBOX is a digital marketing agency that specializes in developing strategies tailored to multicultural...
Marketing strategist Mahdi Woodard is helping Black entrepreneurs harness their marketing power. His mission follows nearly 10 years of experience in corporate marketing. Ultimately, it was a nudge from a mentor that opened up his mind to the possibility of venturing further into the marketing sector on his own terms. “He said, ‘If you got the financial chops to do corporate finance, investment banking, you’ll thrive in marketing. Because it’s not just the creative things, you are the person that’s running the business. You need to have that analytical rigor and that creative muscle,'” Woodard recalled the advice on the “Black Money Green Tech” podcast hosted by Will Lucas. The branding specialist also recognized he had become a trusted resource for many who were looking for advice, which he later recognized as consulting. By placing a calculated bet on his skills, he forged his path as a brand strategist under his own company, Mahdi Woodard, Inc. In that same breath, he is...
Artificial intelligence (AI) can sometimes seem unpredictable and even scary, but Cliff Worley wants to help business owners understand how it can help them take their companies to the next level. Worley stresses the importance of taking the time to learn AI tools rather than immediately running away from the ever-evolving technology without ever attempting to understand it . As an accomplished marketing leader and growth advisor to startups, he has an affinity for helping entrepreneurs elevate their businesses. Worley is on a mission to do so by teaching them how to use AI to the advantage of the business they’re looking to grow and scale. View this post on Instagram A post shared by AFROTECH™ Conference (@afrotech.conference) Currently, Worley is the head of portfolio growth marketing at Kapor Capital. He provides strategic coaching to venture capital-backed companies on how to effectively go to market and scale customer acquisition. He also curates a newsletter called “Cliff...
The Israeli government reportedly commissioned a campaign in 2023 that included social media accounts targeting Black U.S. lawmakers. The New York Times reported that, in October 2023, Israel’s Ministry of Diaspora Affairs paid $2 million to Stoic, a Tel Aviv, Israel-based political marketing firm, to push pro-Israel content on social media at a time when many Americans were concerned for Palestinian civilians during the war in Gaza. The outlet details that Stoic created fake accounts in support of Israel across X (formerly Twitter), Facebook, and Instagram that focused on over a dozen majority Black and Democrat U.S. lawmakers, including Representative Hakeem Jeffries of New York and U.S. Senator Raphael Warnock of Georgia. ChatGPT was mainly used to create the fake accounts’ posts, which asked for the politicians to fund Israel’s military, per the outlet. In addition to fake social media accounts, Stoic reportedly created fake websites and articles. In May 2024, NBC News reported...
Former Morehouse College President Dr. Robert Michael Franklin Jr. once called the institution the “International Headquarters for Black Male Excellence” during a school-wide address. As the president at the time and an alum, many could argue his opinion was slightly biased. However, the institution makes a solid case for the claim when considering notable alums like Spike Lee, P.J. Morton, Samuel L. Jackson, and Dr. Martin Luther King, Jr. Morehouse College, one of many Historically Black Colleges and Universities (HBCUs), develops young Black men who impact industries and make waves across various sectors. One of those individuals in this emerging vanguard is Atlanta, GA-based creative Cam Kirk. Cam Kirk’s Big Move Cameron Kirkland, a native of Prince George’s County, MD, moved to Atlanta, GA, to pursue a business degree from Morehouse College. This decision, however, eventually led him from his initial goal of becoming a music executive and into visual storytelling. “I moved to...
This Black women-founded company has accepted an acquisition deal four years after its founding. Clutch, a digital marketing marketplace co-founded by Madison Long and Simone May that connects creators to businesses looking for content creation, was acquired by Plaiced, a self-serve platform for advertisers, TechCrunch reports. “The creator economy is growing rapidly, we knew to remain competitive and really be able to take over market share, an acquisition would be the strongest next step,” Long explained, according to TechCrunch. The outlet details that when Long met Plaiced CEO Kaaveh Shoamanesh in May 2024, the idea of his company acquiring Clutch started brewing. Multiple factors came into play to sign off on the deal: Long was on her own, helming Clutch after May’s departure in June 2023, and trying to keep up with the times of the creator industry with generative AI coming into play, TechCrunch reported. So, joining forces with Plaiced was the right fit for Long. “The...
Reesha Howard had an unconventional journey into her position as a tech executive. Born in the South Side of Chicago, IL, Howard recalls growing up to appreciate the differences in cultures and forging connections with people of color as well as with those who identified as queer. This was on full display while she attended Whitney M. Young Magnet High School. “It’s funny how when you take the time to reflect on how a journey started, you’ll notice all these clues along the way to where you were headed, long before you realized it…,” she mentioned. “ By the time I attended Whitney M. Young Magnet High School, I was deeply immersed in culture and always had strong connections with people of color and queer people.” Howard’s burgeoning advocacy later manifested in her career trajectory, which was uniquely challenging to embark upon. While attending Florida A&M University on a full-ride scholarship, she recalls feeling “ under-resourced” and “overwhelmed” with her responsibilities at...
As Pinky Cole continues to reach the pinnacles of success as an entrepreneur, she also lifts others as she climbs. The Slutty Vegan founder and CEO has never been afraid of taking risks and betting on herself, even when the odds are stacked against her. Her Atlanta, GA-based restaurant has been wildly successful, even though she created the concept as a passion project, initially launching the company as a food truck without focusing solely on profit. “I pinch myself every day,” she told AFROTECH™ in a recent interview. “Sometimes we’re so immersed in our work that we don’t realize the blessings happening around us. I think about how Slutty Vegan opened the door for me to partner with PepsiCo on the Pepsi Dig In Campaign to support Black-owned restaurateurs. As a leader in this space, I can help provide the support they need.” Cole added, “It’s all been a passion project for me because I get to help people reimagine food in a way they never have before. Every single day, I’m humbled...
Whoopi Goldberg is investing in the culture. Variety reports the EGOT winner (Emmy, Grammy, Oscar, and Tony Awards) has become an equity investor in Blkfam, a family-focused streaming platform that “entertains, educates and celebrates Black American family-friendly content.” Larry Adams, founder of the streaming service, pushed forward with the venture after seeing “a ton of R-rated content” from popular streaming services when looking for Black programming for his family. “Black culture and content is so often stereotyped, siloed or written off, so I wanted to create a platform where my kids and I can be entertained without having to face those same daily biases,” Adams told Variety. “By curating authentic content — proven through data and AI — primarily from Black storytellers, we’ve built a service reflecting true inclusion and diversity, where Black parents and children especially can feel holistically represented.” In 2023, Adams reached out to Goldberg to gauge her interest in...
