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Eastside Golf, A Lifestyle Apparel Brand Founded By 2 Morehouse Graduates, Debuts Footwear Collaboration With Nike

The founders of Eastside Golf continue to build on their momentum in the golf apparel space while staying true to their roots. As previously reported by AFROTECH™, Morehouse College graduates Olajuwon Ajanaku and Earl Cooper founded the brand without a fashion background in 2019 after working full-time in corporate America. The company boasts products such as polo shirts, sweatshirts, pants, shoes, and accessories including bags, all tailored towards men and women. View this post on Instagram A post shared by Eastside Golf (@eastsidegolf) Beyond the product offerings, the founders have continued to pave their own way through their mission that centers moving the sport forward among the youth and non-golfers while increasing diversity in a predominantly white sport. Their vision has led to an increase in support as they scaled their annual revenue from $100,000 in their first year to $4 million in 2023. They kicked off 2024 with a $3.4 million raise led by EP Golf Ventures, and the...

Sep 4, 2024

A Desire For A Healthier Lifestyle Created A Ripple Effect For This Couple To Launch A Vegan Supplement Manufacturing Company

A desire for a healthier lifestyle created a ripple effect for this couple to launch a Black-owned vegan supplement manufacturing company. Keaira LaShae and her husband Kevin “KP” Price are the founders of protein brand Just Move Supplements.

Jan 9, 2024

How LL Cool J Maintained Financial Security Over His Nearly 40-Year Career — 'I've Never Been A Slave To My Lifestyle'

From the very beginning in 1973, Hip-Hop has always been a movement. Now, 50 years later, the impact of what the genre has burgeoned into speaks for itself. The groundbreaking genre went from being birthed out of economic hard times to today being worth an estimated $7.7 billion, according to Gitnux.

Aug 4, 2023

Black Professions Make Up 7.4 Percent Of The Tech Industry, And Adam Williams Launched A Lifestyle Brand To Change That

Very few songs serve as an appropriate soundtrack for knocking down doors and making waves in specific spaces, like the 1996 classic “Woo Hah!! Got You All In Check” by Busta Rhymes. And after spending some time in tech and taking notice of the landscape, Adam Williams has a similar sentiment. For decades, the tech industry has been riddled with systemic barriers that have made access points difficult for people of color, specifically the Black community. While notable examples of organizations are doing the active and intentional work to change the tides of this lack of equitable and inclusive representation, there is still much more work left to be done. According to a CNBC report, Black professionals make up about 7.4 percent of the tech industry. This number drastically decreases for Black women in the same field. According to the same report, Black women only comprise 1.7 percent of the tech workforce. With such low numbers, the need to create programming and initiatives that...

Aug 31, 2022

Meet One Of The Youngest Black Women To Raise Over $1M In A Pre-Seed Round For A Fashion & Lifestyle Company

As an entrepreneur with a new idea, before the investors and capital come, you become your own biggest hype man. When Amira Rasool first launched The Folklore Group — an e-commerce retailer for African fashion brands — in 2018, she full-heartedly believed in her platform with the mission of helping African designers gain more support from retailers and consumers around the world. Coming from the world of fashion and deeply familiarizing herself with African clothing after traveling to South Africa, Rasool recognized that she possessed the network, knowledge, and passion to solve the issue of the lack of direct-to-consumer platforms across the continent. Her realization turned to action once she envisioned just how wide the door of economic opportunities could be for African designers with her creating a platform to make it happen. “They don’t need another magazine article if they can’t link back to a website where customers can purchase [their brand.] I didn’t want to just be there...

Apr 7, 2022

How Wiz Khalifa Turned His 'Kush & Orange Juice' Lifestyle Into A Business And Built A $60M Net Worth

The man born Cameron Jibril Thomaz in North Dakota — who would ultimately call Pittsburgh home — exploded onto the Hip-Hop scene back in 2010 with the song “Black and Yellow.” And while Wiz Khalifa would have other success with some subsequent songs — including the super-smash “See You Again” with Charlie Puth, from the “Fast 7” soundtrack — his real success came with businesses outside of music. Perhaps unsurprisingly, the 420-friendly Wiz Khalifa got into various canna-businesses. But that doesn’t mean the rapper is completely out of the music business. He co-founded Taylor Gang Entertainment with his longtime manager and friend, Will Dzombak, and the label is home to successful artists like Ty Dolla $ign. As Khalifa told Forbes back in 2017, it was important for him to keep his hands in the music business despite diversifying his other businesses. “At the end of the day, everything I do business-wise is part of my real-life anyway,” he said . “I still wanna create, and I still...

NBA's Chris Paul Invests In Koia To Make Plant-Based Lifestyles Accessible For The Black Community

Nutritional food disparities are a prominent issue in Black and Brown communities due to disadvantaged socioeconomic area’s access to fewer stores. To combat this issue, 11-time NBA All-Star Chris Paul aims to provide these same communities with healthier alternatives. “I’m from North Carolina. So, I grew up eating after church on Sunday. I’m at my Granny’s house; we got the full spread of soul food laid out. A lot of times, eating that way is a part of your culture and history, and your way of life,” Paul shared in an interview with For(bes) the Culture . The Phoenix star shocked fans after adopting a plant-based diet preceding a career-low with the Houston Rockets for the 2018-2019 season. The newfound lifestyle produced substantial results for Paul, crediting faster recovery periods and greater stamina, The Beet previously reported. Yesterday, Paul announced a new financial venture with leading plant-based protein manufacturer Koia . The partnership aims to ensure healthy foods...

Aug 20, 2021

How Sugaberry Co-Founders Tika Sumpter and Thai Randolph Launched a Lifestyle Brand to Uplift Black Moms

One year ago, co-founders Tika Sumpter and Thai Randolph found themselves launching Sugaberry — a forward-thinking lifestyle brand created by and for modern moms of color — at the peak of the global COVID-19 pandemic. Today, they celebrate one year of maintaining said brand to connect a community centered around Black women’s wellness and motherhood. The idea behind Sugaberry’s digital platform originally came from famed actress, producer and entrepreneur Sumpter who took note of the lack of representation for Black moms and expecting mothers online and in media. “The seed for [Sugaberry] started with me feeling like there wasn’t a place for Black moms or women who were interested in maybe having a child to go to,” Sumpter shared with AfroTech. “There was no thought or care put forth for us. I just felt like the joy of motherhood wasn’t really offered to Black women as far as what we see in media.” From there, she came up with a business proposal that she approached Randolph with —...

Mar 23, 2021

Alicia Keys to Launch Lifestyle Beauty Brand Under the e.l.f. Beauty Portfolio

Celebrities are no strangers to the beauty world, and now singer-songwriter Alicia Keys is stepping into the ring to launch her own lifestyle cosmetics brand through a venture with e.l.f., Allure reports . Keys — known for her natural make-up free looks — credits her new beauty line to wanting her fans to embrace their natural beauty. According to ELLE, her decision to create this brand is “the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.” While it is not to be mistaken for a collaboration, the beauty brand will launch under the e.l.f. Beauty portfolio, which acquired W3LL People earlier this year, according to Refinery29 . “We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible, but infuses it with an even deeper dimension,” said e.l.f.’s chairman and CEO, Tarang Amin, in a press statement . “As a brand builder, I’m excited and very...

Aug 6, 2020

Why Minimizing Your Lifestyle Is Critical To Being An Entrepreneur

Striking out on your own can be both exciting and rewarding, but it also can be the most financially challenging time of your life. If you had a stable paycheck before jumping into entrepreneurship, you will have to adjust to a new normal. Company-sponsored health insurance and gym reimbursements are just a couple of benefits you might lose in the process. Here are some simple lifestyle changes that can help you make the transition without ruining your finances. 1. Minimize your household expenses I’ve always been proud of my independent spirit. One of my sweetest memories was putting the deposit down on my new apartment with money from my own bank account. However, when I left my high-paying engineer job to pursue my passion for writing, I knew I couldn’t continue my lifestyle. I moved out of my expensive apartment and back into my parent’s home to give myself the space to focus on my work without stressing over rent and utilities. If you have the option to get into a cheaper...

Sep 18, 2019

Cardi B Has A Joint Venture With Revolve Group Where She Will Officially Launch Apparel And Beauty Brands

While fans are focused on new music, Cardi B is focused on creating generational wealth. Cardi B has aligned herself with various endorsement deals over the years from Pepsi, Reebok, NYX Professional Makeup, and Fashion Nova, which she worked with earlier on in her career. As AFROTECH previously told you, Fashion Nova paid the rapper $200 for every post back in 2016, two years before the release of her successful debut album “Invasion of Privacy.” That number went as high as $20,000 per month, according to Vox. In April 2024, she revealed she was earning over $5 million from brand deals. Cardi B has proven she is able to bring in the dough for companies, and over the past couple of years she is now doing the same on her own terms. In 2021, Cardi B launched Whipshots in partnership with Starco Brands, which sold 5 million cans within three years, a press release mentions. View this post on Instagram A post shared by Whipshots ™ (@whip_shots) Launching Apparel And Beauty Brands Cardi...

Apr 4, 2025

Op-Ed: I Believe 23andMe Selling Their Data Could Benefit Black People — Let Me Explain

Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. The question of who controls your data and how it’s used has been a topic of discussion since the dawn of the internet. The rise of social media giants like Meta and X has only heightened awareness and concern around data privacy. What happens when data collection goes beyond your age and interests to your genetic makeup? That’s the concern surrounding the recent news about 23andMe. As reported by AP News, the company has filed for Chapter 11 bankruptcy after former CEO Anne Wojcicki’s attempt to buy back the company’s assets fell through. Founded in 2006 by Wojcicki, Linda Avey, and Paul Cusenza, 23andMe was created to empower consumers with insights about their genetic makeup to inform health decisions. As reported by CTech, the company went public at a $3.5 billion valuation and was once valued as high as $6 billion. In addition to consumer-focused tests, 23andMe has contributed to genetic...

Apr 1, 2025

‘Pop The Balloon’ Dating Series Lands On Netflix With Host Arlette Amuli As Executive Producer After Amassing Over 100 Million Views On YouTube Alone

The popular pop the balloon dating show concept will be making its way to Netflix. “Pop the Balloon or Find Love” is a hit dating show that started on YouTube . Hopeful romantics put their fate in the hands of potential matches. Contestants signal their interest, or lack thereof, by keeping their balloons intact, symbolizing a spark, or popping them to show disinterest. The YouTube series was brought to life by self-employed m ultimedia producer and musician Bolia Matundu (BM) and his wife, Arlette Amuli, a beauty and lifestyle creator. During an interview with Essence GU, BM admits that versions of the concept started to pop up in the wake of COVID-19 in 2020. “Around the pandemic, everyone was doing their own versions on YouTube, and I just wanted to create a version that I had a vision for,” BM told Essence GU. “So I wanted my wife to host…I wanted it to be more mature as well so trying to get people that are working class, people that have good jobs, and it just kicked off.” He...

Mar 27, 2025

DK Metcalf's 2025 NFL Contract Extension Means He's One Of The Highest-Paid Wide Receivers In The League

From breaking records on the field to securing lucrative endorsements, DK Metcalf has established himself as a wide receiver to watch in the NFL. Since being drafted by the Seattle Seahawks in 2019, he has quickly risen to elite status, becoming one of the league’s most dominant offensive weapons. Known for his rare combination of size, speed and athleticism, Metcalf has delivered performances that showcase his stamina and strength, cementing his reputation as a game-changing playmaker. Off the field, the 27-year-old has successfully transformed his football stardom into financial success . His endorsements include partnerships with major companies such as Nike, Gatorade and Beats by Dre, further boosting his income and public profile. Additionally, he has ventured into business, capitalizing on opportunities in industries ranging from fitness to fashion. With a keen eye for branding and entrepreneurship, he has positioned himself as more than just an athlete – he’s a savvy...

Mar 14, 2025