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PUMA is celebrating the power of Black excellence with a new platform that reminds us that we are legends. Led by a team of Black designers, the new storytelling and product development platform — We Are Legends — aims to champion the “new” in Black culture, versus just the rich history of the past. Courtesy of PUMA “The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends,” a press release reads.
NFL Blitz Legends has returned to recapture the hearts of gamers and NFL fans. According to a press release, Arcade1Up, an at-home gaming entertainment company, has launched NFL Blitz Legends to bring remastered games from the ’90s back into your home. For the first time in Blitz franchise history, the company will introduce an arcade machine for at-home. In addition, it will feature three of their most popular titles: NFL Blitz, NFL Blitz ’99, and NFL Blitz 2000: Gold Edition. Also, players will compete online with Wi-Fi multiplayer and leaderboards.
In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand. The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom. Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.” “I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom. Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson. He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the...
Naomi Osaka continues to step into the non-fungible tokens (NFTs) space — from first auctioning original artwork for mental health initiatives to now selling digital images of herself as a way for fans to further connect with her and learn more about her groundbreaking career moments. Yahoo Sports reports the tennis player’s latest NFTs are a part of Autograph’s Pre-Season Access collection. Autograph is a NFT platform launched and co-founded by fellow pro-athlete Tom Brady to intertwine renowned brands and popular figures across sports, entertainment and culture for a special digital experience. “With NFTs, I’m able to choose special moments of my life to share directly with fans, which I find really empowering,” Osaka shared with Yahoo Sports. “Plus it’s an awesome way to be creative and tap into my passion for art.” Osaka’s NFTs will join the likes of legendary athletes like Tiger Woods, Derek Jeter, Tony Hawk, Wayne Gretzky and more. Before Osaka’s NFTs release announcement, the...
As a performance rights organization, ASCAP (American Society of Composers, Authors and Publishers) has long fought on behalf of their artists. Whether it’s for their rights or their royalties, artists can count on getting their fair share. Now, the performance rights organization is paying tribute to the Black architects of the music industry. In a press release, ASCAP announced that their Black History Month initiatives — which kicked off on Feb. 1 — can be found on a dedicated section of their website, which focuses on Black change-makers in music. “ASCAP is passionate about recognizing the contributions of Black songwriters and composers who have created music that has made an impact on our culture and the world,” said Nicole George-Middleton, ASCAP Senior Vice President, Membership, in the press release provided to AfroTech. “During this month especially, it is our mission to shine the spotlight on ASCAP member pioneers, innovators, and icons who have changed history, shaped...
For Quavo, getting to the money never stops. The rapper shared that he has partnered with sportswear brand, Legends, where he’s acquired a minority stake in the company that includes investors like Matt Barnes, Willie McGinest, Steve Nash, and Baker Mayfield, reports Complex . View this post on Instagram Humbled to announce our latest investor and collaborator. @quavohuncho. Since 2018, we’ve worked with Quavo to merge culture and sports through product creation, building youth athletic programs, and hosting philanthropic events. Together, we’ll continue to introduce high-quality performance apparel that helps the next generation of athletes look and feel good on and off the court. We’re just getting started. Now, we can officially say WELCOME TO THE FAM. #WeAreLegends A post shared by Legends (@legends) on Nov 10, 2020 at 10:07am PST “I’m excited to officially be a part of the Legends family,” he said, according to Complex. “Legends is about striving to be the best no matter...
Billions of people in every country on earth play games, now more than ever it’s more important that every gamer can see themselves in the games they play . Video game developer Riot Games is making sure that characters developed in its games reflect players around the world. The player experience is important to Riot and one of its values is to put them first by listening, learning and putting feedback into action. The company is the mastermind behind one of the industry’s most popular video games, League of Legends . With 150 characters, the game includes dynamic champions from various backgrounds and cultures, including Black champs Ekko, Lucian and Senna. Every champion has a unique storyline in the player-focused game, but Ekko, Lucian and Senna are among the characters who represent the Black Diaspora in the League of Legends gaming world. “We’re not a monolithic group of people,” Joshua Parker, engineer for Riot’s champion team and diversity advocate at the company. “Everyone...
PlayVS , the startup on a mission to build the infrastructure for high school esports, is partnering with Riot Games’ League of Legends to launch its first season. The Los Angeles-based startup will kick-off this October with an early access stint called “Season Zero,” where High school students across Connecticut, Georgia, Kentucky, Massachusetts, and Rhode Island can register to participate. “Riot is one of the best game publishers in the world,” said PlayVS founder and CEO Delane Parnell in a statement to L.A. Biz . “They have always championed ‘League of Legends’ as a sport at the professional and collegiate levels. We are so excited to partner with them to make their game a high school sport.” The startup, which has backing from Nas and the San Francisco 49ers – raised $15 million in funding in June and has an exclusive partnership with the National Federation of State High School Associations (NFHS), allowing students to compete in esports tournaments through their high school...
Cleveland, OH’s first Black-owned brewery has touched down. The origins of Black Frog Brewery traces back to 2014 when its founder Christopher Harris, who is also a husband, father, and veteran, began working on the craft from his garage, an Instagram post reveals. Two years later, he scaled the business from his garage to its first location in Holland, OH, and it has been a part of the nearby community ever since. According to its website, Black Frog Brewery offers five different core beers crafted in-house: Amphibian (Pale Ale); Flying Frog (India Pale Ales); Cream of the Frog (Cream Ale); Ebony Prince (Milk Stout); and Froglicious (Honey Brown Porter). It also offers specific brews for its summer, spring, fall, and winter seasons and has a lineup to honor legends in the Hip Hop community such as Left Eye (Kolsch Watermelon) and Aaliyah (Kolsch Raspberry). “Our Hip Hop Beer Series, where we raise a glass to hip hop legends! Each brew is crafted with inspiration from our...
Two-time NBA champion Rajon Rondo, 39, returned to the University of Kentucky (UK) this month, not for a game but for a graduation ceremony. The former All-Star point guard officially earned his bachelor’s degree in communications during the university’s May 2025 commencement ceremony at Rupp Arena in Lexington, KY, as Yahoo Sports reports. The moment marked a full-circle achievement 20 years after Rondo first enrolled at UK as a standout freshman in 2004, the outlet states. After two seasons with the Kentucky Wildcats, Rondo declared for the 2006 NBA Draft, where he was selected 21st overall by the Phoenix Suns and later traded to the Boston Celtics, per Yahoo Sports. What followed was a decorated 16-season NBA career with several teams, including an NBA championship in 2008 with the Celtics and another with the Los Angeles Lakers in 2020. Rondo last played for the Cleveland Cavaliers in 2022. He officially retired from the NBA in April 2024 with a net worth of over $45 million, as...
Super Bowl champion Marshawn Lynch has invested in another Seattle, WA, team. As AFROTECH™ previously told you, he secured a stake in the NHL’s Seattle Kraken back in 2022. The investment marks a return home, as he also once represented Seattle’s NFL team, the Seattle Seahawks. “This is something I never would have imagined,” Lynch expressed at the time. “I always dreamed of playing on a professional team but owning one is something special. As I look back on some of my accomplishments — I retired before I was 30 and now being an owner of a professional club at the age of 35 – I’m gonna continue to count my blessings.” According to a press release, per CBS 42, Lynch also holds stakes in teams such as Oakland Roots SC of the United Soccer League, the Professional Fight League, the Beasts in the Fan Controlled Football League, and the Bay Area Panthers of the Indoor Football League. He has now added Major League Rugby team Seattle Seawolves to his portfolio, the release states. Lynch...
Five days of fun, networking, mentorship , and the chance to enjoy everything the most magical place on Earth has to offer — that’s what Disney’s Dreamers Academy is all about. From Wednesday, March 26, to Sunday, March 30, 2025, students from around the world traveled to the Walt Disney World Resort in Orlando, FL, to be inspired, motivated, and energized by educators, business executives, community leaders, and celebrities, including “DREAMbassador” Tyler James Williams (“Abbott Elementary”) and former NASA rocket scientist Aisha Bowe . For the 100 participants — ages 13 and 19 — such as Alexis Limary, Jayden Kelly, Christian Rutter, Iraj Shroff, Ava Powers, and Tristan Williams, getting accepted into the 18th annual Dreamers Academy was a dream come true, preparing them for future careers in science, technology, engineering, and math ( STEM ). “The opportunity to even be able to come to Disney World, expenses paid, that’s just someone’s dream. Also, to be able to become a part of...
Growth Warrior Capital has raised new funding to support enterprise companies being fueled by artificial intelligence (AI). The operator-led venture firm, which invests in early-stage Enterprise AI companies, was created by Promise Phelon, a former Silicon Valley tech CEO with more than 15 years of experience as an angel investor. According to a news release shared with AFROTECH™, her career trajectory has led to an expansive network , some of whom have now invested in Growth Warrior Capital’s first fund, which totals $26 million. Limited partners include Ho Nam and Han Kim (Altos VC) and well as Seth Levine and Brad Feld (Foundry). Amazon Catalytic Capital, Bank of America, Bessemer Venture Partners, Pivotal Ventures, and more are also listed as limited partners. “My goal is to be the first VC fund of significant scale run by a woman of color,” Phelon, founder and managing partner, said in a news release. “We have the backing of VC industry legends, and their support is proof of...
Former NFL player Marques Colston is making it easier for other athletes to enter the investment space. Drafted into the NFL in 2006 by the New Orleans Saints, Colston had a playing career that spanned more than 10 seasons and included securing a Super Bowl ring in 2010. He earned over $40 million throughout his time in the NFL, per Spotrac. Colston’s NFL career ended in 2015 when he was released by the Saints due to injury, according to the team’s webpage. Champion Venture Partners Today, Colston is still involved with athletes but in a new light. He is the founding partner in Champion Venture Partners, alongside former professional mixed martial arts (MMA) athlete Nick Edwards. The North Dakota-based private equity firm, established in 2024, is making “growth alternative asset investments” accessible to all, according to the firm’s website. “A lot of our team are former athletes, and what you see is there’s a really short time horizon on your athletic career where you have your...