The National Basketball Association (NBA) is not only one of the most popular sports leagues globally, but it is also one of the most lucrative. Over the years, the league’s net worth has surged due to increased media rights deals, sponsorships, merchandise sales, and international expansion. As of recent estimates, the NBA’s net worth, or more accurately, overall valuation sits between $90 billion to $100 billion, making it one of the richest sports organizations in the world. Here, we’ll dig deep into what made the sports franchise a giant in the entertainment industry. Factors Driving NBA’s Financial Success Media Rights Deals One of the primary drivers of the NBA’s net worth is its lucrative media rights deals. In 2014, the NBA signed a nine-year, $24 billion TV deal with ESPN and Turner Sports, setting a record for sports broadcasting at the time. As the league’s popularity continues to grow, especially internationally, the value of these media rights is expected to increase....