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Here are some tips to consider to become a well-paid creative. The creator economy is projected to reach $500 billion by 2027, according to Sprout Social. If you are a creator, you don’t want to miss out on your piece of the pie. At NAB Show 2025 (National Association of Broadcasters) held in Las Vegas, NV, Rhea Allen, president and CEO of Peppershock Media, moderated a discussion that offers real-world strategies that can be applied by creators to increase your value and income. Niche Down And Specialize While it is OK to be a jack of all trades, it will be a better bet to narrow your focus on mastering one niche and to establish trust among an audience that will gravitate towards you for a particular subject matter. This can also be helpful as more companies seek expert commentary. “Companies tend to hire experts, and they’re more willing to pay for the expert,” Allen explained. “And so if you position yourself as the go-to person for a specific skill or industry, you naturally...
The rise of Tabitha Brown continues! As one of the latest sensations to take the internet by storm with her positivity and clean eating tips, Tabitha Brown rose to fame after she drew in more than one million followers on TikTok in less than a month. Now, her delicious vegan recipes and sage advice have landed her an all-new partnership with McCormick with her very own seasoning, reports Stardom 101 Magazine. She will introduce the world to her new Sunshine All-Purpose Seasoning which mixes some of Brown’s favorite ingredients such as allspice, cayenne pepper, garlic powder, mango, pineapple, thyme, and turmeric. “Sunshine for me is about spreading positivity. I always say, ‘Have a good day, and if you can’t, don’t you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen,” Brown shared in an interview with Because of Them We Can. “You can use the Sunshine All-Purpose Seasoning on any dishes you have planned this...
Former NBA player Jason Kidd has invested in another soccer team. As AFROTECH™ previously told you, the 10-time NBA All-Star and current head coach of the Dallas Mavericks has continued to pursue his passion for sports well beyond his playing days. As an investor, his portfolio includes two soccer teams based in his hometown of Oakland, CA: Roots SC (men’s) and Soul SC (women’s). “In The Town when you talk about sports, we all had heroes. I’m excited to join the Roots and Soul family,” Kidd said at the time, according to Andscape. “I’ve been seeing videos of all the support they get. I’m just trying to help the family. I especially like that there are both male and female teams. Also, with the teams being in The Bay, I felt like it was a great fit.” Everton Added To Portfolio Now, Kidd has invested in another soccer team, this time joining Roundhouse Capital Holdings, which is part of The Friedkin Group, the ownership group of English Premier League club Everton, mentions ESPN. The...
Athletes are leaning further into content creation to build a sturdy brand. While sports is a bridge between athletes and fans, content creation is another avenue that can further enhance the relationship. Now, more and more players are leaning into this in various ways to give fans a closer look into their lifestyles and interest. At the 2025 NAB Show (National Association of Broadcasters) held in Vegas, NV, PlayersTV Co-Founder Collin Castellaw was among the leaders gathered for a panel titled “Empowering Athletes: The Rise of Player-Owned Media in the NIL Era,” moderated by journalist Chris Smith on Tuesday, April 8, 2025. PlayersTV As AFROTECH™ previously told you, PlayersTV, established in 2020, is the first athlete-owned media network and content provider. It is currently backed by players that include Chris Paul, Kyrie Irving, Travis Kelce, Dwyane Wade, Carmelo Anthony, and Damian Lillard. The media network currently has nearly 70 professional athletes as owners, investors ,...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. This week, former wrestling promoter and current Education Secretary Linda McMahon published an Op-Ed in the Wall Street Journal announcing the Trump administration’s plans to begin collecting on defaulted student loans. However, as we’re on the brink of experiencing a recession thanks to President Donald Trump’s trade war, this act runs the risk of contributing to an economic slowdown, according to ABC News. Beginning on May 5, around 5 million borrowers who have defaulted on their student loans will be sent to collections. When they are sent to collections, the federal government will seize federal tax refunds, even garnish wages and other forms of income to pay off the debt. Many borrowers cannot afford a student loan payment, which is why they defaulted in the first place. Federal loans also have high interest rates, which this current administration has shown no interest in lowering to...
Colin Kaepernick hasn’t taken an NFL snap since 2017, but he’s never been idle. While the league may have shut its doors, Kaepernick has been steadily opening new ones, quietly constructing an empire grounded in justice, creativity, and economic power. His path since leaving the NFL hasn’t just been one of resistance. It’s been one of reinvention. Kaepernick’s legacy began to shift in 2016 when he took a knee to protest police brutality and racial injustice while playing for the San Francisco 49ers. The moment cost him a job in the NFL, but it cemented his voice as one of the most powerful in American public life. And instead of retreating, he leaned in, turning his influence into a platform for economic change and cultural ownership. Kaepernick has proven that social activism and wealth-building aren’t mutually exclusive through a broad portfolio of business ventures, investments, and creative initiatives. They can be mutually reinforcing. Colin Kaepernick’s Storytelling Journey...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Often, those who rank in seniority get to speak for the broader community. How long does that work though, and how long should it last? It’s a question that comes up whenever someone of a previous generation is asked to speak or is seen as a representative during a current crisis a community is facing. AFROTECH™ previously reported that after Target rolled back its commitments to DEI, the retail store has seen a decline in foot traffic for the past 10 weeks. Target was one of the brands that, in the wake of the murder of George Floyd in 2020, put a lot of time and money towards pushing for racial justice and diversity, equity, and inclusion across the board. After the decline, The New York Post reported that Target CEO Brian Cornell met with Reverend Al Sharpton about its DEI policies, but should Sharpton be the one speaking for us? Sharpton came to prominence during the 1970s with his focus on...
There’s no need to walk into interviews blindly anymore. There are many AI tools designed for interview prep, offering features ranging from mock interviews to personalized feedback. These platforms allow users to receive guidance from knowledgeable AI and even connect with other real people for more realistic practice. Some of these platforms are specifically designed to aid interview candidates in certain fields, like tech, but others provide personalized practice for a variety of fields . With stiff competition in a job market that’s already hard to break into, using AI for prep can help take some of the stress out of interviewing. Let’s explore 10 AI tools designed for interview prep, what they do, and which interview candidates can benefit from them the most. Interviewing.io This resource is best for those pursuing technical roles, especially software engineering . Interviewing.io offers anonymous mock interviews with engineers from top tech companies that provide detailed...
Will Packer knows a thing or two about spotting a good story. With films like “Ride Along,” “Think Like a Man,” and “Stomp the Yard,” he’s turned everyday moments into box-office gold, built characters we root for, and created cultural blueprints that stick. But when the call came offering a confidential shot at owning a piece of an NFL team — no details, no guarantees — this wasn’t a plot twist in a film. This was real life. And it didn’t come with a pitch deck or press release. It came with a non-disclosure agreement and the vaguest of possibilities. “I said, NFL? National Food League?” Packer joked. “Because I know the NFL doesn’t just let people in.” The terms? Mysterious. The team? Unknown. The risk? High. But Packer signed the NDA anyway. That moment — unflashy, uncertain, but undeniably bold — set off a chain of events that would lead him not just into the NFL ownership circle but into a growing movement to rewrite what power and equity look like in professional sports. Fast...
President Donald Trump’s 10% tariff on all countries took effect over the weekend, and on Monday, April 7, U.S. stocks fell by at least 20%, entering what is known as a “bear market,” CNN reported . According to Dictionary.com, a bear market — the opposite of a bull market — is a prolonged period of declining stock prices , generally defined as a drop of 20% or more from a recent high, though not a formal measurement. On Thursday, April 3, stock markets had already experienced their worst day since the start of the COVID-19 pandemic in 2020, AFROTECH™ reported. Then came Friday with another record drop. The S&P 500 index, which tracks 500 leading U.S. companies, fell by over 4%, marking a decline of more than 16% from its peak. The Russell 2000 index, which follows smaller U.S. companies, plunged by 5.3%. The tech-heavy Nasdaq Composite index — already in a bear market — had experienced a decline of over 5% on Thursday, marking its worst trading session in more than five years. It...
The Russell Innovation Center for Entrepreneurs (RICE), dedicated to expanding opportunities for Black entrepreneurs in Atlanta, GA, and beyond, has received a $2 million donation from The Arthur M. Blank Family Foundation. According to a news release, Blank’s donation will help the center move forward with RICE 2.0, a hub for innovation, collaboration, and economic empowerment that will provide essential resources for Black business founders, including small business grants, expanded programming, and mentorship opportunities. “This investment reflects our chairman’s entrepreneurial journey and his commitment to giving back to Atlanta, a city that has given him so much,” Blank Foundation President Fay Twersky said. “RICE’s extraordinary work supporting entrepreneurs creates pathways to economic mobility and opportunity. By investing in entrepreneurs at all stages, we’re fostering collective thriving where individual success strengthens entire communities.” In 1978, Arthur Blank...
When the New England Patriots inked Stefon Diggs to a four-year, $69 million deal, $25 million of it guaranteed, it didn’t just make headlines; it marked a directional shift. A franchise long defined by systematic precision and conservative spending is finally reaching a new identity: one shaped around adaptability, controlled risk, and cultural recalibration. Betting On Diggs Production In A Post-Prime Window Diggs is 31 years old, and he’s coming off a torn ACL that sidelined him in Week 8 of the 2024 season. And yet, his numbers from those eight games with the Houston Texans weren’t symbolic—they were substantial. According to ESPN, he tallied 47 receptions for 496 yards and three touchdowns, ranking seventh in total receptions at the time and averaging 62.0 yards per game. C.J. Stroud posted a 104 passer rating and a 73% completion rate when targeting him, evidence of Diggs’ continued ability to elevate a quarterback’s efficiency. Even if the explosiveness has dulled slightly,...
On March 15, 2025, the U.S. bombed Houthi terrorist targets across Yemen. But two hours before the world knew, a Signal message had already mapped the strike. The sender? Secretary of Defense Pete Hegseth. The recipients? Top intelligence officials, but also Jeffrey Goldberg, editor-in-chief of The Atlantic — a journalist inadvertently folded into the highest levels of American military planning. This wasn’t a clandestine leak. It was a raw, unfiltered display of the fragility of power in the digital age. It was a breach not orchestrated by a hostile foreign actor but self-inflicted — executed casually, almost thoughtlessly, by the nation’s top security officials on a consumer messaging app. For those of us who approach these matters with a deep understanding of U.S. statecraft and a critical perspective shaped by intellectual and resistance traditions, the story may demand more than mere procedural outrage. It calls for an unflinching analysis of how an empire, when unmoored from...
Although Wally Amos didn’t set out to build a world-class brand, his creation has stood the test of time, leaving a lasting legacy. The beloved Famous Amos, with its signature bite-sized cookies inspired by Amos’ family recipe, launched in 1975 in a storefront on Los Angeles, CA’s Sunset Boulevard. When the store opened, his son, Shawn, was just seven years old, and he was one of its workers. “He worked in the back, and I worked in the front, and literally the two of us were tearing this place apart, building it, and opening it up. I learned the value of work, of just that all you have at the end of the day is work,” Shawn told AFROTECH™. “He wasn’t looking to create a worldwide brand or be an icon. He just wanted to open up a store selling cookies and make a living. And he really valued the work and took pride in the work.” The store’s launch was made possible through a $25,000 loan from notable entertainers such as Marvin Gaye and Helen Reddy. For years, Wally had been sharing his...
Entrepreneur Evan Fay has a new venture launching. In 2024, Fay, a U.S. Air Force veteran and California native with experience in real estate, celebrated the grand opening of his French-inspired coffee shop, Café Noir, in North Detroit, MI. He and his business partner , Asher Van Sickle, opened the shop to “provide a welcoming space for people to connect, socialize, and build community,” the Detroit Metro Times reports. “Yes, we want to offer coffee and really good food but we also want to be community-centric… We just want to offer a space that is inviting and if you need to use it or there’s a private event or whatever, we want to make sure that we’re that space,” Fay said at the time, per the outlet. “We’ve gotten a lot of positive feedback, a lot of people have been very excited about coming to the space and showing support. We’re really thankful to the community in the North End. We’re really excited. We’re here to be consistent and be available for people to come.” View this...