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It’s been a little over two years since Kobe Bryant tragically left us, but his legacy is strong! From continued brand partnerships to children across the world yelling “Kobe” as they attempt a shot – the impact Bryant had is forever imprinted on people’s hearts. With such a positive influence on the world of sports and beyond, coming across Kobe-related memorabilia is a premium. According to TMZ Sports, a Kobe Bryant game-worn jersey just sold for $2.73 million at SCP Auctions.
BodyArmor’s ties with pushing Kobe Bryant’s legacy forward continues. In 2014, the late NBA legend invested $6 million into the sports drink company then, last year it was acquired by Coca-Cola for $5.6 billion — reportedly bringing in over $400 million to his estate — per a previous report by AfroTech. Bryant’s investment into the company greatly paid off and now, BodyArmor is investing right back into his foundation.
Colin Kaepernick is on a mission to get the NFL to give him another shot since he was last on the field in January 2017. While the former San Francisco 49ers player is currently adamant on the decision of wanting to have another go at professional football, he’s also made a comeback with receipts proving his impact on the league. When recalling the aftermath of taking a knee during the national anthem in 2016, Kaepernick shared with the “I Am Athlete” hosts that Nike greatly benefitted from his likeness — specifically in a big payout — The Jasmine Brand reports. “When I first took a knee, my jersey went to number one,” he said, according to The Jasmine Brand. “When I did the deal with Nike their value increased by $6 billion. So if, you’re talking about the business side, it shows beneficial. If you’re talking about the playing side, come in, let me compete, you can evaluate me from there.” He continued: “The NFL is supposed to be a meritocracy. Come in let me compete. If I’m not...
Former president and COO of Beyoncé’s Parkwood Entertainment, Steve Pamon, has secured a new position. According to a press release, Verzuz and Triller have appointed Pamon as the President of Verzuz. Under the new title, the executive will oversee the operations of global business including go-to-market and production. In addition, Pamon will manage logistical operations for Verzuz such as contracts, sponsors, venues, programming, live events, and partnerships. “Steve is the proverbial triple threat. His exceptional track record and reputation across Parkwood Entertainment, the NFL, and HBO, delivering global entertainment innovation, and his devotion to respect and lift culture makes his stewardship of the Verzuz brand the perfect match,” Triller CEO Mahi de Silva said in a press statement. “Verzuz is a cultural phenomenon and Steve’s leadership is a perfect complement to Swizz Beatz and Timbaland, who continue to curate the iconic Verzuz events. Steve will accelerate the Verzuz...
Nike is back to being the home for Kobe Bryant’s estate. In April 2021, AfroTech reported that the estate had parted ways with the company after an expired deal. The end of the contract put a halt on the longtime relationship that was built with Bryant before his untimely passing the year before. Now, what initially appeared to be a closed door has reopened. ESPN reports Vanessa Bryant and Nike announced that the contractual relationship has restarted with a new long-term deal to further honor the legacy of the late NBA legend and GiGi through producing footwear and apparel. “We’re excited to announce our partnership with Nike is going to continue!” Vanessa wrote via Instagram. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.”