Leading with integrity over the dollar sign is food reviewer Keith Lee’s mantra. Keith Lee is renowned for his social media presence, where he shines a spotlight on small-owned businesses , helping them gain widespread attention. With 16.8 million followers on TikTok and a staggering 794.2 million likes (as of this writing), his influence is undeniable. Beyond amplifying businesses, Keith is also known for his restaurant reviews, many of which have gone viral. His reviews carry significant weight, often referred to as the “Keith Lee Effect” — a phenomenon where his endorsement can skyrocket a business’s popularity, while a less favorable review might have the opposite impact. As previously reported by AFROTECH™ , Keith Lee’s platform played a pivotal role in supporting Soul Prime Chicago, founded by Shonya “Chef Royce” Williams. At the time, the restaurant was facing financial struggles just four months after opening, struggling to pay its staff. Following Lee’s video, customer...