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Similar to fellow musicians, Pharrell Williams isn’t happy with the current state of the music industry. In an interview with Bloomberg TV, the music veteran was outspoken about how there are not enough leaders who look like him in the space calling the shots nor are there many who have ownership. “There’s not enough Black leadership. There’s not enough leadership from people of color,” he firmly stated. “There’s also not enough ownership — there just isn’t. As much as the music industry has given me, when you really love something or love someone you can be honest about the things that could be better. I gotta say that the ownership with people of color it’s just not been the same. And that’s something we’re working on now.” "There's not enough Black leadership. There's not enough leadership from people of color." Pharrell Williams on increasing Black ownership in the music industry https://t.co/ZhIDZ0kUMB pic.twitter.com/zCbIxZ3Mc1 — Bloomberg TV (@BloombergTV) March 22, 2022 The...
In today’s day and age of social media, simply tagging someone in a post could potentially change the course of their careers. With viral sensations and challenges ruling over our timelines, it’s also become a trend for Black creators to not receive proper recognition as the originators for the majority of what blows up online. Meta’s Alexis Michelle Adjei, Cameryn Boyd, and Alexandra Zaoui made the active choice to step in and help the underrepresented group get their due credit. “I feel like it was every day on these different platforms overall — on Instagram, of course — of seeing dances, designs, and songs, and [Black creators] would make these amazing viral trends,” Adjei shared with AfroTech. “It was beautiful to see everybody do their own takes on it, but when you went back to look at the originator they were often Black and brown folk who were really being the trendsetters. And they were getting lost in the story. When it would come to what would be displayed or what would...
Forbes has just released its list of highest TikTok earners. And in the news that should shock no one (though by no means does it make it any less annoying), exactly zero of the top earners on the platform are Black. Even worse, the top earners on the platform are getting opportunities that aren’t available to their Black counterparts. For example, Variety reports that Charli and Dixie D’Amelio — sisters who have made more than $20 million, combined, on the popular social media platform — have secured their own show courtesy of Will Smith and Jada Pinkett Smith’s Westbrook Media. They also had their own Hulu reality show, and have secured countless endorsement deals. What’s more, TikTok’s top influencers can charge a pretty penny for a sponsored post. According to Variety, most of the top influencers charge an average of $100,000 to $250,000 per post, with a top influencer charging $500,000 for just one sponsored post. Yet, Black TikTok stars are just as formidable as their white...
New platform, same feature seems to be the motto for a lot of social media apps lately. While TikTok’s impact and popularity have inspired other platforms to copy its style, the short-form video sharing app is paying the compliment back by testing a new feature from some of its many competitors. According to a report from Variety, TikTok is launching a vanishing-post feature called “TikTok Stories” where posts, like on other apps, will disappear after 24 hours. Though the feature isn’t set to permanently go live on the platform just yet, TikTok seems to be running a trial and error test on ways that users and creators can take advantage of additional avenues to share their creativity on the app. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok spokesperson told Variety in a statement. “Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok...