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The National Basketball Association (NBA) is not only one of the most popular sports leagues globally, but it is also one of the most lucrative. Over the years, the league’s net worth has surged due to increased media rights deals, sponsorships, merchandise sales, and international expansion. As of recent estimates, the NBA’s net worth, or more accurately, overall valuation sits between $90 billion to $100 billion, making it one of the richest sports organizations in the world. Here, we’ll dig deep into what made the sports franchise a giant in the entertainment industry. Factors Driving NBA’s Financial Success Media Rights Deals One of the primary drivers of the NBA’s net worth is its lucrative media rights deals. In 2014, the NBA signed a nine-year, $24 billion TV deal with ESPN and Turner Sports, setting a record for sports broadcasting at the time. As the league’s popularity continues to grow, especially internationally, the value of these media rights is expected to increase....
During the 90s and early 200s, the world saw an influx of people proudly flaunting their money and all of its material assets. From the big chains to the high-end brands, luxury and the allure of wealth were in excess. Fast forward to today, and not much has changed. However, some people who had that flashy mindset years ago have changed their perspectives on how they use money and maintain wealth. Former NBA superstar Matt Barnes is an example of those who admitted he needed to mature as it related to his relationship with wealth. Maybe Biggie and the squad were right – “Mo Money Mo Problems.” Barnes entered the NBA in 2002 as the 46 th draft pick of the Memphis Grizzlies. He was immediately traded to the Cleveland Cavaliers on draft night and eventually landed a spot in the NBA’s D-League. He would soon land with the Los Angeles Clippers and play for several separate teams before he retired in 2017. His first official contract was a one-year deal with the Clippers worth $249,531....
Every friend group has a “fun person.” You know exactly who they are. You can always count on them for a turn-up, positive vibes, and an overall good time. But what happens when the person you least expect becomes that person? Well, you give them space to exist and support their decision to live and enjoy life. Despite how he navigates the public, Los Angeles Clippers player Kawhi Leonard considers himself a “FUN GUY,” and soon everyone will know. Born in Los Angeles, CA, Leonard first entered the NBA as the No. 15 draft pick by the San Antonio Spurs. After spending seven seasons with the Texas-based franchise, the small forward landed with the Toronto Raptors. There, he led the Canadian-based team and won the 2019 NBA Championship. Leonard’s stint in Toronto was short. He began the 2019-2020 NBA season with the Los Angeles Clippers alongside NBA star Paul George. Leonard had a serious injury during the 2021 playoff run. After tearing his ACL, he would miss the remainder of the...
Kawhi Leonard has skills on and off the basketball court. According to CNBC, Leonard landed an equity deal with energy drink company X2 Performance, in addition to two seats on its board of directors. X2 PERFORMANCE is widely used by pro teams in the NHL, MLB, NBA, and NFL. Their products use a patented combination of scientifically proven clean ingredients to deliver sustained performance through the generation and regeneration of adenosine triphosphate (ATPL), which is a natural molecule the body uses to provide energy. “I have been approached by many beverage and supplement brands, but I decided to join X2 because it is natural with clean ingredients,” Leonard said in a written statement. “I love the products, and the impact it’s had on my training and performance. I’m really inspiired by our X2 team and the momentum we are building.” Leonard’s plans include being directly involved in marketing as well as product innovation. “With more and more consumers looking for natural...