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A lot of buzz surrounds Bronny James. The former University of Southern California (USC) basketball player and son of superstar LeBron James has been set on making it to the NBA with the intentions of forging his own path. “I think I’ve put in the work, and I’d get drafted because of not only the player but the person that I am,” he said during a press conference held at the 2024 NBA Draft Combine in May. On June 27, 2024, it was revealed that he was drafted to the Los Angeles Lakers in the second round as the 55th overall draft pick. “Welcome to the #Lakeshow, @bronny,” the team wrote via Instagram. View this post on Instagram A post shared by Los Angeles Lakers (@lakers) James joins his father, LeBron, who is currently on the team’s roster. Their presence in the league is historic as this will be the first active father-son duo in the NBA, CBS Sports reports. “NBA history could be made next season, and should be made in a Lakers uniform,” Lakers General Manager Rob Pelinka said,...
Over the years, Serena Williams has proven that she’s the GOAT. Her prowess on the tennis court — a court from which she recently retired — has earned her a $240 million net worth, which has made her one of the richest self-made Black women in the world. But that’s only the beginning of the Serena Williams story. Today, the tennis player-turned-multihyphenate has made her money work for her. As AfroTech previously reported, Williams teamed up with another GOAT — basketball star Kevin Durant — to invest in Happy Viking, a plant-based superfood company owned by Williams’ beloved sister and fellow tennis GOAT, Venus. “Happy Viking has raised $2 million in an investment round led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton,” reads the press release...
Venus Williams has received backing from some heavy hitters for her plant-based superfood nutrition company. According to a press release, Happy Viking has raised $2 million in an investment round led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton. View this post on Instagram A post shared by Happy Viking Superfood (@drinkhappyviking) Participating investors also included Mates, Talent Resources Ventures, Parallel, and Oliver Trevena. “Venus is an incredible entrepreneur, and in getting to know her and the team she’s put together behind Happy Viking, it was clear to Kevin Durant and I that the company has set itself up for success. No one understands the health and nutrition space like a professional athlete, and Happy Viking is proof in product...
Instacart is using its latest initiative to amplify emerging Black-owned brands online. A press release reports that the digital grocery platform has announced a new $1 million advertising initiative that will showcase Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This will mark Instacart’s first-ever program designed specifically to benefit Black-owned brands on its platform through its robust advertising resources. Through this initiative, Instacart Ads will give its Black-owned brands the opportunity to reach a bigger audience amongst its digital aisles by way of prominent ad placements on the millions of items available through the platform’s 600 plus national, regional, local retailers and brand names. “As our service grows, we believe Instacart has a unique opportunity to further amplify Black-owned and Black-led brand partners in the digital aisles,” Seth Dallaire, Chief Revenue Officer at Instacart, said in a statement. “We want Instacart...
It should come as no surprise to the Rihanna Navy that the pop star-turned- entrepreneur can do it all. But Rihanna proved it once again this month when it was revealed that she shot and styled herself for this month’s Vogue Italia cover. With a tagline of “Rihanna by Rihanna,” Ms. Fenty came correct with a dress by Valentino and a face beat by — what else? — Fenty Beauty. Jahleel Weaver, a longtime collaborator of the pop princess, was tagged as being partially responsible for the project direction. Prior to this cover, Weaver also envisions creative projects for the Fenty brand and recently envisioned Rihanna’s Essence Magazine cover. Rihanna first appeared on the cover of Vogue Italia back in September 2009. Twelve years later, she’s back on the cover — except this time, she curated and executed the whole shoot. “On set, Rihanna played simultaneously the artist and the muse, the observer and the observed, the director and the character, experimenting on the fine line that exists...