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For the first time ever, Hyundai is enlisting the help of a Black-owned marketing agency to expand the brand. According to an exclusive from AdAge, Hyundai Motor America has chosen to hire Culture Brands — founded by 15-year advertising veteran Eunique Jones Gibson — as its African American marketing agency of record in an effort to commit to and reach more Black buyers. “At Hyundai, our vision is progress for humanity, and that includes making our marketing more inclusive and representative,” Angela Zepeda — CMO of Hyundai Motor America — said in a statement. “We selected Culture Brands for its expertise in reaching multicultural communities in culturally relevant ways. We can’t wait to get started and be more strategic, targeted and authentic in how we communicate with African American consumers.” According to AdAge, the Maryland-based agency has claimed the account with Hyundai under a multi-year contract following a competitive request for proposal (RFP) process. Under this...
President Trump is back on his trade war wave — and this time, it’s rolling straight through the auto industry. With a fresh round of 25% tariffs on cars and auto parts set to take effect on April 3, people from the auto industry, from C-suites to dealership floors, are bracing for the impact. The administration says it’s about protecting national security and strengthening the U.S. manufacturing base. But if you’re thinking about buying a car this year, or if your job has anything to do with auto production, here’s the truth: You may be paying more, waiting longer, and dealing with fewer options. And that’s just the beginning. Why The White House Is Saying This Is Necessary According to an official statement from the White House, these tariffs on cars are aimed at keeping America safe. The administration is emphasizing that too many imports are “undermining” the “domestic industrial base” and weakening the U.S. supply chain. The idea is to hit foreign-made cars and parts with a 25%...
DeMarcus Shawn has the formula for building a strong following across social platforms. Shawn is an online creator known for sharing humorous skits on TikTok and Instagram. His sense of humor has always been evident among his family since growing up on the outskirts of Chicago, IL. He also draws inspiration from them still today. “I was able to experience all different facets of life growing up through school, through family and just everyday nuances,” he mentioned on the “Black Tech Green Money” podcast. Today, Shawn is a full-time content creator, but his journey began in 2017 with a 9-to-5 role as a Starbucks barista. While there he decided to turn more of his attention towards content creation in 2021. It was then that he was able to sustain himself through earnings via TikTok and his photography business, as AFROTECH™ previously reported. “When I quit Starbucks, I already had money saved up,” he said, per the “Black Tech Green Money podcast.” “It was 2021, so I had money saved...
Legendary Los Angeles Rams defensive lineman Aaron Donald recently announced his retirement from the NFL after 10 years playing at an elite professional level. The Super Bowl champion shocked football fans across the country when he announced his departure from the league during the 2024 off-season. Per CBS Sports, Donald explained “I’m burnt out, if anything. The best way to say it is that I’m full. I’m complete. I’m satisfied with what I was able to do in 10 years. I think it’s time for me, at 32-years-old, to retire from football and jump into the next step of my career and my life.” While there are no confirmed reports of Donald’s post-NFL plans , many fans will surely follow along with the former defensive player to see where he goes next. During his decade-long tenure with the NFL, Aaron Donald managed to make quite a name for himself, securing generational wealth and amassing an estimated net worth of $60 million. His financial security came from an extremely lucrative...
Hyundai is on a mission to get drivers to transition to electric vehicles (EVs). In 2023, the multinational automotive manufacturer launched the first-ever, all-electric 2023 IONIQ 6. The award-winning car features Bluelink, digital key two touch, an in-car WiFi hotspot, and more. Additionally, the IONIQ 6 has an ultra-fast charging time of going from 10% to 80% in less than 18 minutes. Hyundai aims for the target buyer of the IONIQ 6 to be Millennial professionals in urban areas looking to go against the status quo by being behind the wheel of an EV without altering their lifestyle.
Fast-food selling salad chain sweetgreen values providing real food to communities. After over a decade in the business, they are hoping to propel restaurant operations with the help of Woeleta Ayele, who served 16 years as a Starbucks executive, according to a press release. “Sweetgreen is a truly innovative company that is paving the way for a healthier future. The way that they approach the intersection of food and tech is unlike any other restaurant brand out there,” shares Woeleta in a press statement. “I’m excited and grateful to be joining the sweetgreen team as they lead the charge of changing the fast food industry for years to come.” Woeleta began her new position on Aug. 17 — replacing Paul Horvath. As Chief Technology Officer, she will scout promising talent, and revamp digital platforms to advance sweetgreen’s supply chain model. The company’s hope is that she will help cultivate the continuous effort of the chain to create a unified experience with technology and...
Are flying cars officially real? A prototype flying car has officially completed a test flight between two cities, ABC 7 reports. The Klein Vision AirCar spent 35 minutes airborne between two cities in Slovakia, Nitra, and the capital Bratislava. According to Klein Vision, the AirCar Prototype 1 has now completed over 50 hours of test flights which includes flying at 8,200 feet and reaching a maximum cruising speed of 190 kilometers. Its engine is powered by a 160 horsepower BMW engine and comes equipped with a fixed propeller which allows it to transform from aircraft to road vehicle in less than three minutes. Upon landing in Bratislava on Monday (June 28), once the aircraft transformed into a car, it was driven into the city center by Klein Vision CEO Stefan Klein and company co-founder Anton Zajac. “AirCar is no longer just a proof of concept,” said Zajac in a press release. “It has turned science fiction into a reality.” Klein Vision is also developing a model called the AirCar...