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Khaby Lame has come a long way from his “modest” beginnings. As the most-followed user on TikTok, Lame — a native of Senegal who currently calls Italy home — has been tapped by Mark Zuckerberg to promote Meta, secured a multi-year deal with Hugo Boss, and even got paid to promote the world’s first-ever nitrogen-infused soda. Yet, despite all of these accomplishments, Khaby Lame isn’t the highest-paid TikToker. Let’s take a look at why that might be.
Khaby Lame is continuing to make moves in silence — literally! As previously shared by AfroTech, the TikTok star was enlisted by Mark Zuckerberg for Meta’s promo in November 2021. Then, at the top of 2022, he went on to sign a multi-year deal with the iconic fashion line Hugo Boss. His latest win is partnering with Pepsi on an ad campaign called “A Smoother Way to Soda” for Nitro Pepsi, Marketing Dive reports. The new drink — described as “the first-ever nitrogen-infused cola that’s actually softer than a soft drink,” — was first revealed to the public in February. Ahead of the new product officially hitting shelves nationwide on March 28, Lame became a part of its marketing rollout. “Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at...
The price for TikToker Khaby Lame keeps going up! AfroTech previously shared that Lame collaborated with Meta and its CEO Mark Zuckerberg for a promotional video back in November 2021. Just a few months later, the second most-followed TikToker is now hopping from the Metaverse and into his fashion bag. Lame has signed a multiyear partnership with the iconic fashion line Hugo Boss, according to The Hollywood Reporter. “What an honor to be a @boss #BeYourOwnBOSS,” Lame shared via Instagram. View this post on Instagram A post shared by Khaby Lame (@khaby00)