Diddy’s media company REVOLT and adidas originals have partnered with social media star Druski to introduce a new sustainability-focused brand campaign for Hip Hop that pledges to end plastic waste worldwide. According to a press release, the campaign also kicks off the launch of REVOLT’s new branded content agency, which will act as a launching pad for entertaining content with influential members in the Hip Hop industry to spark important conversations about cultural changes in the Black community. “Hip Hop is the leading genre of music globally. As an authority on Hip Hop culture, the world follows where we go. REVOLT has always strived to ignite positive changes within the Hip Hop community and the world around us, and we are thrilled to partner with a likeminded company like adidas Originals to pledge our efforts in encouraging sustainability,” Andre Woolery — SVP of Branded Content for REVOLT — said in a statement. “We are excited to leverage the power of Black culture to...