Media mogul Byron Allen has settled his $10 billion racial discrimination lawsuit against McDonald’s, Variety reports, ending a legal battle over the fast-food giant’s advertising practices toward Black-owned media. Announced in a joint statement on June 13, according to the outlet, the agreement avoids a federal trial that was set to begin next month in Los Angeles, CA. While terms were not disclosed, both sides expressed optimism about their renewed business relationship. McDonald’s said the deal establishes a commercial arrangement “consistent with other McDonald’s supplier relationships” and reaffirmed its “unwavering commitment to inclusion.” AFROTECH™ previously reported that the lawsuit claimed McDonald’s used a tiered ad-buying system that placed Black-targeted media in a lower “African American tier” with fewer advertising dollars than its general market budget. Allen argued this structure marginalized Black-owned outlets, limiting access to larger ad buys despite their...