There is still optimism surrounding the future of creators amid the looming TikTok ban. This sentiment is felt by Eddie Rizzo, who serves as the VP of marketing at WORTHI, a full-service cultural connections agency on a mission to grow brands and build IP all while amplifying people of color. In 2024, Rizzo managed nearly $1 million in creator partnerships primarily on TikTok for BIPOC creators and clients such as Paramount+, Max, Google, GoFundMe, Amazon, and more. “My mission as the VP of Marketing at WORTHI is to grow and develop the best of the best team of predominantly BIPOC and LGBTQ+ strategists and creatives to deliver impactful work for our clients that’s intrinsically culture-forward from the inside out because we live and breathe culture,” he told AFROTECH™ in an interview. “This aligns with our company’s overall vision of unlocking the business value and cultural impact of historically underestimated communities.” Looking to the current landscape, Rizzo acknowledges the...