Keyeriah Miles walked away from a career in fintech to empower women golfers. Inception Keyeriah currently leads Ladies Who Golf, a company created alongside her mother, Lashonda. An interest in sports had always been ingrained in the family. In fact, Keyeriah had been playing golf for the past four years, and her brother was involved in golf, track, and football, while Lashonda had launched an adult softball team in the early 2000s alongside her sister, called Lady Majestics. “We had that team probably for about maybe about six years… but the other funny thing was our colors. My initial colors for that softball team was green, navy blue and white, which is now the exact same colors for Ladies Who Golf,” Lashonda told AFROTECH™ in an interview. Keyeriah added, “And we didn’t realize that until after we implemented the blue, and she was like, ‘These are Lady Majestics’ colors.’ I completely forgot that she even had that team, and it didn’t ring a bell until we implemented the blue…...
The founders of Eastside Golf continue to build on their momentum in the golf apparel space while staying true to their roots. As previously reported by AFROTECH™, Morehouse College graduates Olajuwon Ajanaku and Earl Cooper founded the brand without a fashion background in 2019 after working full-time in corporate America. The company boasts products such as polo shirts, sweatshirts, pants, shoes, and accessories including bags, all tailored towards men and women. View this post on Instagram A post shared by Eastside Golf (@eastsidegolf) Beyond the product offerings, the founders have continued to pave their own way through their mission that centers moving the sport forward among the youth and non-golfers while increasing diversity in a predominantly white sport. Their vision has led to an increase in support as they scaled their annual revenue from $100,000 in their first year to $4 million in 2023. They kicked off 2024 with a $3.4 million raise led by EP Golf Ventures, and the...
Kenneth Duncan has secured a partnership with the PGA TOUR Superstore for his golf brand. Launched in Atlanta, GA, in 2019, Renegade Golf was born after Duncan saw a lack of diversity and innovation in golf marketing and country club environments, according to the company website. Duncan carries more than 15 years of experience as a golfer and nearly four years working as a management consultant for Accenture. He bootstrapped the golf venture and also tagged his business partner Drew McLeod for its vision, which formed initially as a direct-to-consumer golf bag company, Forbes reports. “A bag can really show off your identity and who you are—like an art piece. Almost all our bags are customized because that’s how the PGA TOUR players do it. You have your name, a logo and something that represents you,” Duncan told the outlet. Renegade Golf favored well among Black Greek Organizations and Historically Black Colleges and Universities. The brand overall caters to amateur golfers and...
A new powerhouse has joined forces with Tiger Woods and Rory McIlroy’s tech-infused golf league, TGL. Shonda Rhimes revealed that she has become a part of the ownership group for the California-based Los Angeles Golf Club (LAGC), TGL’s first team. “I’m beyond excited to announce my involvement as the newest owner of Los Angeles Golf Club, the inaugural team in the @tglgolf league,” Rhimes wrote in an Instagram post. “I can’t wait to bring my passion for golf to this incredible venture.” She continued, “Joining this team is an honor and, as someone who believes in the power of storytelling and community, I’m eager to see how we can elevate the game together. Let’s tee off on this new journey. We are LAGC.” View this post on Instagram A post shared by Shonda Rhimes (@shondarhimes) The renowned TV producer and creator is now standing alongside fellow Los Angeles Golf Club owners Serena and Venus Williams, Alexis Ohanian Sr., and Antetokounmpo brothers Giannis, Thanasis, Kostas, and...
Founders Olajuwon Ajanaku and Earl Cooper are shaking up the golf sector. As previously mentioned by AFROTECH, the Morehouse College graduates behind Eastside Golf kicked off 2024 with stellar news, raising $3.4 million in a funding round led by EP Golf Ventures. The investment is based on a partnership with the Professional Golfers’ Association of America (PGA) and Elysian Park Ventures. The funding will support the founder’s plans to expand their team in light of their New York City, NY, headquarters. Before this, it was announced that the company generated $4 million in annual revenue after initially generating $100,000 within its first year. Reflecting on their growth, Ajanaku shared with AFROTECH, “I feel like the progress that we made last year, the people that we have to hire, processes that we have to put all together, but we clung to that last year, we’ve come so far. It’s honestly remarkable, and I get a chance to run a business with my best friend, and we get to influence...
Two Morehouse college graduates won a national championship together, and now they are winning in business, too. Fast Company reports Olajuwon Ajanaku and Earl Cooper launched the golf lifestyle apparel brand Eastside Golf in 2019 to create more visibility in the sport among youth and those who don’t play golf.
The PGA Tour is being questioned for negligence with its use of artificial intelligence (AI). In a TikTok video, AI ethicist Paige Lord shared AI-generated images of golfers Tony Finau and Collin Morikawa that have raised concerns. “Here we have two players of color who are portrayed in environments that are very different than all of the other environments,” Lord said in the video. @thepaigelord Was there bias in the @PGATOUR AI headshots? #ai #pga #golf #pgatour #aiethics #algorithmicbias #reaponsibleai #ml #aiml #greenscreen ♬ original sound – Paige Lord
Tiger Woods is merging technology and sports with a new venture. AP News reports that the sports legend has joined fellow professional golfer Rory McIlroy for TMRW Sports, which aims “ to build technology-focused projects with a progressive approach to sports, entertainment and media.” Within the media venture, it will feature “TGL” — a tech-infused golf league. “As a big sports fan myself, I’m excited about blending golf with technology and team elements common in other sports,” Tiger Woods said in a statement, according to the outlet. “We all know what it’s like to be in a football stadium or a basketball arena where you can watch every play, every minute of action unfold right in front of you. It’s something that inherently isn’t possible in traditional golf.” The outlet details that the league will include 18 players, who will compete in a series of 18-hole matches. For two hours, fans can expect to watch three-man team competitions in a stadium. “Our custom-built arena,...
Golf may not be the most electrifying sport to all, but the associated coin made by athletes like Tiger Woods can cause anyone to get excited about the game. Born in 1975 as Eldrick Woods, the prolific golfer was raised in Cypress, CA, with an interest in golf as early as six-months-old. Based on his bio on his website, Woods appeared on The Mike Douglas Show at two-years-old, putting with Bob Hope. He also shot 48 for nine holes at age three and was featured in Golf Digest by age five. By 16-years-old, Woods competed in tournaments and placed 34th place in the 1994 Johnnie Walker Asian Classic in Thailand. That same year, he entered Stanford University and won 10 collegiate events, including the NCAA championship title. Since turning pro in 1996, Woods has earned 82 PGA Tour wins, 12 international victories, and 199 top ten finishes. According to Golf Digest, since the beginning of his professional career, he had endorsement deals from Nike and Titleist worth $67 million....
Tiger Woods has chosen loyalty over a hefty offer. The legendary golfer reportedly turned down an offer in the $700 to $800 million “neighborhood” to join the LIV Golf Invitational Series, ABC News reports. Greg Norman confirms #LIVGolf offered Tiger Woods in the $700-$800 million range to join the tour while on Tucker Carlson. "Tiger's a needle mover." pic.twitter.com/i1Tl0yUMoD — LIV Golf Nation (@LIVGolfNation) August 2, 2022
After an NBA showdown, it’s become a staple to watch Charles Barkley discuss all that went down with his co-hosts on TNT’s “Inside the NBA.” With over 20 years under his belt with the popular sports studio show, the Hall of Famer and NBA analyst may be heading to cover a different sport.