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How Kevin Durant Stacked A $300 Million Net Worth While Breaking Into The GOAT Discussion

By now, just about every fan of basketball has become well acquainted with the generation-defining legacy of Kevin Durant. The beloved NBA star is regarded as one of the greatest players of all time for his passionate performance, making him one of the most sought-after small forwards in the entire league. Over the course of his 16 seasons on the court, Durant has played for 4 teams, and amassed hundreds of millions of dollars in salary alone. According to Celebrity Net Worth , Kevin Durant currently touts a highly impressive net worth of over $300 million. While this sum comes primarily from his NBA salary, Durant has also bolstered his nest egg with money from endorsement deals , real estate, and many other prudent investments. Given that KD is undeniably in the GOAT conversation, now seems like as good a time as any to take a deep dive into his multiple revenue streams, and see what we can learn about his financial portfolio. For those looking to study the moves of...

Aug 22, 2024

Capricorns Tend To Be Hard-Working, But These Black Celebs Embody The Business Acumen Of The GOAT

Zodiac signs are a popular indicator of people’s vibes, personality traits, and work ethic. Regardless of how people feel about the predictive nature of astrology, what can’t be denied is the interesting grouping of people that exist within the respective zodiac cohorts. And, like everything else, there are some dope Black people doing extraordinary things in every category. Capricorns — people born between Dec. 21 and Jan. 21 — are perfect examples of those who are killing the game when it comes to business.  However, Vice may have described them best as “level-headed, hard-working, down-to-earth people, but get to know them better, and a party animal may be let loose.” via GIPHY Check out this list of notable Capricorns holding it down for their fellow zodiac family, who either have achieved or are well on their way to GOAT status.

Jan 20, 2023

Michael Jordan Solidified As The 'Undisputed GOAT' After His Game-Worn '98 Finals Jersey Sells For $10M At Auction

Michael Jordan is arguably the greatest of all time, and a recent auction further added to the list of reasons why.

Sep 16, 2022

Invest Like The GOAT: After Investing In Multiple Billion-Dollar Companies, Serena Williams Shares How She Spots Unicorns

Over the years, Serena Williams has proven that she’s the GOAT. Her prowess on the tennis court — a court from which she recently retired — has earned her a $240 million net worth, which has made her one of the richest self-made Black women in the world. But that’s only the beginning of the Serena Williams story. Today, the tennis player-turned-multihyphenate has made her money work for her. As AfroTech previously reported, Williams teamed up with another GOAT — basketball star Kevin Durant — to invest in Happy Viking, a plant-based superfood company owned by Williams’ beloved sister and fellow tennis GOAT, Venus. “Happy Viking has raised $2 million in an investment round led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton,” reads the press release...

The GOAT Effect: Simone Biles-Backed Mental Health Startup Cerebral Now Valued At $4.8B

Simone Biles is not only leaving her mark on the world of just gymnastics but the world of technology as well. AfroTech previously shared that the Olympic star partnered with Cerebral — the leading online mental health provider — as its Chief Impact Officer (CIO) in October 2021. After being on the team for less than two months, the mental health startup’s value has vaulted to a higher level, InnovationMap reports.

Dec 14, 2021

NBA GOAT LeBron James Joins Tonal, 'Peloton's Main Rival,' As Investor And Brand Partner

Four-time NBA champion LeBron James is known for having one of the most rigorous workout routines in the league, and at age 36, he shows no signs of slowing down. This is why i t comes as no surprise that the NBA star has partnered with Tonal, “a digitally connected strength machine.” According to Yahoo!Finance, Tonal — considered “Peloton’s main rival” — revealed LeBron James would be its newest investor and brand partner on Wednesday Oct. 13. “To have LeBron James — one of the greatest athletes in the world — invest in Tonal is a pinnacle moment for us,” said Aly Orady, founder and CEO of Tonal. As a father of three, the NBA GOAT aims to maximize his productivity in the gym in addition to several other interests in his decision to partner with Tonal. “Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal...

Oct 19, 2021

Self-Made GOAT: Serena Williams' $240M Worth Of Business Ventures Will Surprise You

Serena Williams is the GOAT. It’s not just about how she plays tennis (although, certainly, that doesn’t hurt). Rather, it’s about the impact she’s made on the sport, as a whole. No less of an authority than the Los Angeles Times proclaimed that Serena Williams has made a lasting impact on both female athletes as a whole, and on Black athletes in particular. “She has long been a role model for women of color such as Naomi Osaka, Sloane Stephens, Madison Keys, and phenom Coco Gauff, but Williams takes no credit for inspiring them,” they write. “Williams’ legacy as a cultural icon and the greatest female player tennis has ever known is secure even if she doesn’t capture that record-tying 24th Grand Slam singles title. But don’t underestimate the fire that still drives her and fuels her confidence about winning another Slam singles title.” That “fire” that drives her has certainly paid off. According to Forbes, she has a net worth of $240 million, and consistently makes the outlet’s...

The Road To A Billion: A Look Into NBA GOAT LeBron James' Investments And Business Moves

With news coming out about a potential strategic investment, LeBron James seems more poised than ever to become a billionaire. According to Variety, the modern-day basketball great is set to partner with a group led by RedBird Capital for investment into his SpringHill Entertainment company. The outlet reports that the consortium — which includes investments from Nike — won’t obtain a full acquisition of the company, but will infuse quite a bit of necessary capital. “While this deal will be structured differently from, say, the recent $900 million transactions around Reese Witherspoon’s Hello Sunshine, it places SpringHill firmly in the mix of the M&A craze consuming Hollywood,” Variety reports. Additionally, YouTube Originals has announced “I Promise,” a feature documentary film from award-winning director, Marc Levin, that tells the story of LeBron James’ efforts to close the achievement gap in his hometown of Akron, OH through the eyes of the inspiring students who are resetting...

Are Your Jordans Real? Here's How GOAT, StockX And More Use Tech To Authenticate Your Sneakers

Sneaker authentication is crucial, especially for today’s growing secondary sneaker resale market. GQ reported that the counterfeit sneaker market is worth $450 billion, and complaints of the fraudulent goods have even made it in front of a judge. The United States Department of Homeland Security ran an investigation on a Chinese company named Qing Fu Zeng between February 2012 and December 2016. The international company smuggled 22 shipping containers full of counterfeit Nike and Louis Vuitton sneakers by sea into the United States. According to the complaint, if the sneakers had been authentic, they would have been worth more than $472 million. There was a similar counterfeit ring bust back in 2018 in New York. Sneaker authentication technology is on the rise for reasons like this. Jerome Thompson, authentication manager at GOAT, told FN that one of GOAT’s co-founders launched the sneaker and apparel company in 2009 after accidentally buying a pair of fake Jordans from another...

Sep 6, 2021

Simone Biles Joins Fellow GOAT Athletes With The Launch Of Her First-Ever NFT Collection

In the cryptocurrency world, non-fungible tokens (NFT) are taking the spotlight by attracting the attention of sports enthusiasts around the world and convincing more athletes to follow suit with their collections. On Tuesday, Olympic gymnast Simone Biles will be tapping into the growing industry by launching a collection of her own, according to a press release. “Like most people, I’ve been hearing more and more about NFTs over the past few months,” Biles told Forbes. “It’s been such an interesting space to learn about, and I’m thrilled to finally participate with my first ever NFT collection.” The collection is through a newly launched platform called Autograph, created by esteemed NFL quarterback Tom Brady, which combines prolific athletes with established brands in sports, entertainment, and culture. Last week, AfroTech reported Naomi Osaka announced the launch of her new NFT collection with the company as well, joining the ranks of high-profile athletes such as Tiger Woods,...

Aug 30, 2021

How The GOAT Simone Biles Became A Multi-Million Dollar Olympic Gymnast

Simone Biles — aka The GOAT — has returned. According to Reuters, Biles stepped on the balance beam for the first time since withdrawing from the Olympic competition and took home the bronze medal. This latest win brings Biles’ medal count up to seven — tying the record for the most medals won by a U.S. gymnast at the Olympics. But Simone Biles told the outlet that she didn’t just hop on the balance beams and knock out the win. Rather, thanks to her well-documented struggles with mental health, she had to subject herself to a battery of psychological exams. “Every day I had to be medically evaluated by the doctors here, and two sessions with the sports psychologists here as well, which helped to keep me a little more level-headed,” she said. “I was cleared to do beam which I honestly didn’t think I was going to be cleared to do last night.” Biles will be remembered not for the number of medals she took home from Tokyo, but for the triumphant way she changed the conversation about...

Twitter Declares Simone Biles The 'GOAT' With New Emoji Ahead Of The Tokyo Olympics

Simone Biles has already reached “greatest of all time” status, but Twitter just made it official. Just in time for the Tokyo Olympic Games, Twitter has announced that it’s launching a new GOAT emoji specifically to honor the Olympic gold medalist. This moment marks history for the 24-year-old as she’s the first Olympian to receive a custom emoji from Twitter and first female athlete ever to receive her own GOAT emoji, following after people like Patrick Mahomes. When used by Twitter users, the emoji will automatically populate alongside hashtags like “#SimoneBiles” or “#Simone” throughout the Olympic Games, which begin today and continue until Aug. 8. The social recognition for Biles is sure to explode over the next few weeks as she’s considered a crowd-favorite. Her new emoji is designed as a goat sporting a red, sparkly leotard with a gold medal around its neck to recognize her accomplishments. Witness greatness Tweet with greatness #SimoneBiles #Simone pic.twitter.com/M6RKzP3KB6...

Jul 23, 2021

Kyle Kuzma Partners With Online Sneaker Selling Platform GOAT

Los Angeles Lakers forward Kyle Kuzma is the first NBA player to partner with GOAT—an online sneaker marketplace—as its Brand Ambassador on and off the court. This marks the first time an athlete has signed an endorsement deal with a sneaker reselling platform. The partnership comes after the NBA’s lift on restricting shoe colors allowing players to have the creative freedom to wear the sneakers of their choice. GOAT will provide Kuzma with exclusive and highly-coveted Nike sneakers. “GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma in a news release. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed but also the shoes I wasn’t able to afford growing up.” Founded in 2015, GOAT provides the...

Oct 18, 2018

Giannis Antetokounmpo Participates In $13M Series A Round For AI-Powered Sports Media Management Company

Giannis Antetokounmpo is expanding his portfolio with a new investment tied to sports. Sportico reports the Milwaukee Bucks superstar is an investor in ScorePlay, an artificial intelligence -powered sports media management platform launched by Victorien Tixier (CEO) and Xavier Green (CTO) in 2021. Its solutions streamline sports organizations’ essential digital workflows by automating the management of photos and short video clips, its website mentions. Features among all its tiers include: Automated ingestion of photos and short videos Unlimitied AI tagging Usage analytics “The idea is to maximize the distribution, both on your own social channel, but also distributing the content to your athletes, who are your best storytellers,” Tixier told CNBC. ScorePlay had already attracted the attention of Kevin Durant and Rich Kleiman’s 35V family office, as well as Eli Manning, notes the outlet. Most recently, it has closed a $13 million Series A round led by Harry Stebbings’ 20VC, which...

Feb 12, 2025

Meet Logan Hickox, A Nike Design Engineer Who Has Influenced Footwear Worn By LeBron James And Serena Williams

Engineering was once foreign to Logan Hickox but is now integral to his daily work at Nike. During an interview with Fast Company, he shared that while sports had been a significant part of his upbringing, engineering was not. His interest in the field was sparked when he noticed flyers at his school promoting a meeting for students interested in robotics. “You have the notion that engineers might be of the nerdier type, or maybe they’re not athletic, or they’re not into theater, or whatever it might be,” he said to the outlet. “And especially as a Black man myself, not having seen that representation before, that was something that I was definitely apprehensive about at first. Being able to really push outside of my comfort zone and being able to see it’s not just one mold that people fit, that was something that was super eye-opening to me.” Hickox attended the University of Florida in 2016 and obtained a bachelor’s degree in mechanical engineering five years later, his LinkedIn...

Jan 2, 2025