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Jayson Tatum is looking to support individuals in becoming homeowners. According to a press release, SoFi will partner with the Jayson Tatum Foundation to create the SoFi Generational Wealth Fund, an ambitious $1 million commitment to improve financial wellness in families. Per KSN-News in Wichita, KS, the investment will go toward grants that will provide a down payment for homebuyers in Tatum’s hometown of St. Louis, MO. For Tatum, who was raised by his mother, Brandy Cole-Barnes, and entered the world when she was only 19, the partnership is a reminder of the resources that would have been impactful during his upbringing. “Me and my mom, we didn’t know about investments or savings accounts when we were growing up. But obviously when I got to the NBA and started to make money, we had to ask questions and learn about things,” the Boston Celtics player said, according to KSN-News. As AFROTECH previously mentioned, Tatum made a deal with Cole-Barnes that he would not be living off...
Professional athletes are oftentimes in the spotlight for breaking a record or closing on a lucrative deal, but what about the person beyond the jersey? PlayersTV is in the business of putting the human side of sports on full display. Co-founded by Deron Guidrey and Collin Castellaw in 2020, PlayersTV, which is said to be the first-ever athlete-owned media network and content provider, utilizes storytelling to bring viewers into the worlds of athletes. Some of today’s biggest stars have joined the platform including Dwyane Wade, Chris Paul, Kyrie Irving, and more. Around three years after creating its footprint in the media space, PlayersTV is set to extend its reach even further. According to a press release shared with AFROTECH, PlayersTV has inked a distribution deal with Amazon Prime Video. In addition, by fall 2023, its athlete lifestyle content will be available as a free ad-supported 24/7 Channel on Amazon Freevee, Fire TV Channels, and Prime Video. Following the announcement...
The next NBA draft won’t happen until Summer 2023, but sports analysts and fans alike already have Victor Wembanyama on their lists as the No. 1 prospect. Hailing from France, the 7’4″ basketball player put the world on watch while at the Battle Royale in Las Vegas, NV, playing against NBA G-league teams. During the two games of play, he posted up 73 points, nine blocks, and only committed three turnovers. Wemby from BEYOND Watch Wemby Live Now on the NBA App 📲 https://t.co/WIy2EVo02V pic.twitter.com/uohjmmcMcd — NBA (@NBA) October 6, 2022 Performances like these, coupled with the career he’s amassed in France, make him the most popular upcoming NBA player to look out for — so much so that experts believe drafting Wembanyama could add up to $500 million to an NBA franchise.
Triller, the app that is best known for working with the likes of Eminem and the VERZUZ brand, has announced a new equity program for Black creators. According to The Hollywood Reporter, the app has launched a funding program that will provide Black creators posting on the app $2,000 in cash and $2,000 in company equity per month. The contracts with the creators begin on Jan. 1, and participants are required to sign a one-year contract with the app to qualify for the payments. The program is called the Triller Assembly for Black Creators, and more details about it can be found here. The objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities. Creators who are participating in the program are required to post eight videos to Triller per month and eight different posts with...
Video network app Triller is coming for Mike Tyson’s coins! According to ClutchPoints, after the former heavyweight refused to work with the app for his next exhibition fight, the streaming platform may be seeing him in court. When Tyson went up against Roy Jones, Jr., millions of dollars were allegedly spent on the former heavyweight, according to Triller CEO, Ryan Kavanaugh, who sent a letter detailing the spend. The CEO also claimed that the company had rights to a third fight against Evander Holyfield. “Rather than drop the price or renegotiate the deal, we agreed to keep the economics the same with the understanding that the Holyfield fight would be the next fight, and we pre-agreed to the terms,” wrote Kavanaugh. “No one else but Triller was willing to take $25 million dollars of risk on the initial fight, especially in the middle of Covid. We did. Every penny paid in full and no one has ever claimed we did not every penny in full.” Triller’s @RyanKavanaugh responds to Mike...
Snoop Dogg rides for his! According to a press release, the West Coast rapper born, Calvin Cordozar Broadus Jr., has appointed his wife, Shante Broadus as his new manager. She will expand her husband’s existing ventures and will help to grow the upcoming partnerships that Snoop has in the works. Shante will also use her expertise to oversee the media side of Snoop’s diGGital doGG empire which includes animation, apps, and video games. The couple will celebrate 24 years of marriage this upcoming Saturday (June 12), and now they’ll celebrate a new partnership in their lives. “I have been by Snoop’s side for over two decades, so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today,” said Shante in an official statement. First up on Shante’s plate is to take the lead on the “Beautiful” rapper’s projects which include Mt. Westmore Snoopermarket, the Snoop Youth Football...
Triller is on a mission to add more sports content to its video network platform — starting with rapper Ice Cube and his Big3 basketball league. According to CNBC, Cube inked an agreement for a joint venture with the social media company in which Triller will host his league’s first all-star game, its draft, and also feature 30 hours of live games from its 2021 season. Though specifics around the deal have not been made available, the outlet reports that both Big3 and Triller will share advertising revenue earned from the upcoming events, arena signage, and cross-promote their brands together. “There’s nothing as fun and fast in sports as Big3 basketball, and once you watch one game, you’ll be hooked,” Triller co-owner Ryan Kavanaugh shared in a statement. “We are excited to partner with Ice Cube and the Big3 organization to bring this exciting and growing sport to Triller audiences around the world.” Ice Cube basked in the announcement of his Triller deal tweeting, “Big3 signs deal...
After successfully moderating the Mike Tyson-Roy Jones Jr. fight, Snoop Dogg is bringing his talents to boxing — permanently. In an announcement on Tuesday (Dec. 1), the legendary rapper revealed that he will partner with Triller — the entertainment and music platform responsible for putting on Saturday night’s fight — to create a new boxing league called The Fight Club, per ESPN. The new league will have multiple events per year and it’s only right that Snoop Dogg will be the announcer and host. According to a news release, The Fight Club will have five to eight events per year with a similar layout to how Saturday’s Tyson-Jones card was produced with the immersion of boxing and musical acts. Along with performing, Snoop Dogg was the commentator for the pay-per-view event. Other acts included Ne-Yo, Wiz Khalifa, and others. “Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” Ryan Kavanaugh, the...
Though the women of the WNBA have returned to life outside the “Wubble,” the new Glossier campaign gives a glimpse of what went down inside. This week, the skincare brand unveiled its collaboration with the pro league to launch two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist. It is the WNBA’s first-ever beauty partner. Meet @glossier : the WNBA's first beauty partner. Take it from @glossier Body Heroes @seimoneaugustus @lexiekiah_4 @bigmamastef @kalanibrown21 @amandazahuib @gabbywilliams15 @NatAchon @S10Bird : You Deserve This. Follow along @glossier . pic.twitter.com/t9Z1WvJplT — WNBA (@WNBA) October 15, 2020 The ad features eight “heroes”— including Seimone Augustus (LA Sparks), Lexie Brown (Minnesota Lynx), Kalani Brown (Atlanta Dream), and Amanda Zahui B (New York Liberty) — and aims to combat the stereotype that female athletes aren’t considered the standard of beauty. As a repetitive affirmation plays, each player details their daily beauty...