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fitness-app

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Former Sports Professionals Join Real Estate Firm To Help Athletes And Entertainers Make Wise Investments

Real estate agency Aston Rose is an example of what it looks like when athletes tap into the industry. Co-founded by WNBA legend and real estate agent Lisa Leslie, the real estate firm aims to help advance figures in the worlds of sports and entertainment, Wall Street Journal reports. Alongside Leslie are fellow former sports professionals Rod Watson, Rob Hite, and Tomi Rose. The four co-founders joined together in order to be a source of guidance for the industry they initially came from by “connecting the dots for these athletes and entertainers, helping them understand what are some good investments and what are not, some pitfalls on things they should avoid, and figuring out how we can create general wealth.” “I’ve gone through it,” Leslie told the outlet. “I am a pro athlete who experienced making money, and sometimes, especially in the African American community, we [athletes] are the first earners of millions of dollars in the family.”

Mar 25, 2022

Beauty Platform Fyyne Hits The Market To Improve The Booking Process For Hair Artists

Beauty platform Fyyne just hit the market. The ideation of Fyyne was created by Jeffrey Fasegha alongside Al-Ameen Ogundiran and Olu Olubanjo. Fasegha reveals while playing semi-pro hockey at his university, finding a reputable hairstylist for his hair type was increasingly difficult. He soon recognized fewer technologies in the beauty space were a perpetuating factor leading to less visibility for Black hair artists. Fasegha confirms many artists were using text or direct messages as their primary mode of contact for customers. “As a former semi-pro hockey player, it was impossible for me to find a barber who could cut my hair when I was moving from one town to another every other week. I had to grow my hair out and wait to go back home before I could get a cut,” said Jeffrey Fasegha, Co-founder and CEO of Fyyne, according to a press release. “When I moved to Toronto for university, I was literally stopping people on the street to ask them where they got their hair done. It took me...

Jan 31, 2022

WNBA's A'ja Wilson And The NBA's Bam Adebayo Invest In $2.7M Seed Round For Fitness App Masters

Who better than professional athletes, A’ja Wilson and Bam Adebayo to be exact, to invest in an app that gets your bodies moving and physical health in check? The two basketball stars invested in a $2.7 million seed round led by Sweet Capital for Masters, a recently launched fitness app, Forbes reports. The app’s mission is to help people “get into better shape, connect with others virtually, and want to follow athletes and see their training methods.” Wilson and Adebayo are both investors, as well as trainers for the app. “I think it’s something you’ve never really seen before,” said Wilson. “You see us pro athletes, what we produce on the court or the field or wherever we are. But you don’t really know the background to it all and how simple some exercises may be. When I heard I could be able to be my own trainer in a sense, I thought it was pretty cool to be a part of it.”

Jan 28, 2022

Lizzo Bets On The Billion-Dollar At-Home Fitness Industry With An Investment In Rowing Startup Hydrow

Lizzo’s latest business venture has led her to the billion-dollar fitness industry. In a funding round said to be around $200 million for rowing startup Hydrow, the pop star is listed as an investor, CNBC reports. Singer Justin Timberlake was also included in the round. As more gyms reopen and people continue to return, Hydrow aims to remain as a top contender for at-home fitness. According to CNBC, partial funding will go toward ensuring the company can “meet the anticipated demand this holiday season.” “This puts us in the same category as the other leaders in the fitness industry,” Founder and Chief Executive Bruce Smith said. “Until now, we might have been a little bit under the radar because people thought of us as a smaller company. But we’re actually very ambitious.” Hydrow offers on-demand rowing classes and other fitness classes including pilates and yoga. As the at-home fitness rivalry rises, the startup looks to capitalize on its individuality. It also notes its user base...

Sep 21, 2021

Health And Wellness Advocate Will Smith Becomes Fitbit's Newest Ambassador

Will Smith ’s fitness journey on Instagram has been inspirational to watch as he puts health first. Now, fans can join in and get in shape with him and his trainers. The actor , rapper and producer recently became the newest ambassador for Fitbit — a fitness and activity tracker. According to a blog post, Fitbit Premium members will have access to exclusive content of Smith’s video series for not only focusing on physical wellness but also fitting mental wellness into one’s daily routine. The first session will be available on Sept. 27. Smith has been sporting the Fitbit Charge 4 and an upgrade of the Charge 5, Fitbit’s latest device, is on its way. Along with the news of Smith’s partnership, the fitness company revealed the new Charge 5 in its press release and it’s set to take health and fitness tracking to the next level. Fitbit describes its wellness benefits as “helping you keep a pulse on your stress, exercise readiness, heart health and overall well-being all in a thinner...

Aug 26, 2021

NBA's Chris Paul Joins Digital Media Startup Greenfly As Strategic Investor And Partner

Phoenix Suns star Chris Paul is one of the newest faces to join digital media startup Greenfly’s latest funding round, and the perks come with some new titles. TechCrunch reports that the NBA All-Star’s investment will have him serve as a strategic investor and partner in the company through its $8.4 million strategic growth round. Existing investors in the round include Go4it Capital, Elysian Park Ventures, Alpha Edison and Iconica Partners, as well as others like Verance Capital, Higher Ground Labs, DD Venture Capital, SW19 Ventures, LinkinFirm and Allievo Capital. Greenfly’s new funding round puts the company at over $23 million raised since it was first founded by former Major League Baseball (MLB) All-Star Shawn Green and his cousin Daniel Kirschner — who previously served in senior roles at the U.S. Department of Justice, the Federal Communications Commission and Activision Blizzard. Greenfly is a company that considers itself a “leader in digital media monetization,”...

Aug 24, 2021

ClipDart Is The Mobile Barber Service Black Students At PWIs Have Been Waiting For

When Kyle Parker began attending a predominantly white institution (PWI), he quickly realized that getting a decent haircut would be a challenge. In his predominantly white college town, there were no Black barbers. In fact, the closest Black barber was two hours away by car. The ordeal seriously impacted his mental health as he wasn’t able to look and feel his best. He also realized that other Black students were probably facing the same challenges, so he began dreaming up a solution. “Being African-American, I didn’t have the option to walk down the street to my favorite, affordable barbershop while attending Grinnell College in Iowa. The barbershop was a large part of my culture that was missing and became a factor in why I transferred after 3 years. Wherever I decided to attend, I had to have an equal chance to a great barber as most of my classmates. I knew it would tremendously help my mental health,” Parker told AfroTech. He eventually transferred out of Grinnell College but...

Jun 27, 2021