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Krystal’s fourth South Carolina location opened in Orangeburg on Monday, Dec. 9, thanks to a partnership with Charlamagne Tha God — also known as Lenard McKelvey — and his wife, Jessica Gadsden-McKelvey. The couple are spearheading a five-store expansion of the quick-service chain across South Carolina, with the grand opening of the new Krystal location set for Dec. 20 — an event that will include Charlamagne Tha God himself, according to a press release. The new Krystal slider restaurant, located at 1486 Chestnut St., will be open 24 hours a day, seven days a week. For the media personality and entrepreneur, the project holds personal significance. “Orangeburg is special to us because it’s the home of South Carolina State University, my mother’s alma mater, while my wife’s father is an alumni of Claflin University,” he shared ahead of the store’s opening. “I also have an honorary degree from SCSU, where I established the Ford Family Endowed Scholarship Fund, so it’s a blessing to...
There appears to be no limits for 2 Chainz in his quest as an entrepreneur. Krystal As AFROTECH™ previously reported the “I’m Different” artist was named the head of creative marketing for fast-food chain Krystal, a venture that pays homage to his upbringing with its sliders and shakes. The opportunity led to the launch of a series of new platforms and partnerships with the brand, such as menus, merchandising, and co-branded restaurants based in Atlanta, GA. “I can remember Krystal being a part of so many pivotal moments of my childhood and teen years,” 2 Chainz said in a statement at the time. “ Some of my best moments were made better by going to Krystal, and I’m a fan for life. I want everyone to feel that, too, and can’t wait to put Krystal in the spotlight it deserves.” Esco Restaurant & Tapas Scaling his interests in the food space, 2 Chainz has also franchised his Esco Restaurant & Tapas — created alongside his business partner Mychel “Snoop” Dillard in 2016 — with plans to...
A’ysha Callahan’s love for cooking led her to become a food scientist at 24 years old. Growing up, Callahan was enveloped by hearty Southern cuisine influenced by her Mississippi and Louisiana heritage. This inspired her to spend more time in the kitchen and prepare the meals she grew up loving, including seafood gumbos, boudin, and salmon croquettes. “Growing up, I was always in the kitchen, messing with stuff, creating random things. I was also really passionate about the functionality of food,” Callahan told AFROTECH™ in an interview. It was later in high school that she saw her interest in cooking as a viable career path. There she received mentorship from a community coordinator at a nonprofit organization that she connected with through a science, technology, engineering, and mathematics (STEM) program. With guidance, Callahan discovered she could become a food scientist, which was her mentor’s position before her current role. “When she told me she was a food scientist, she...
Sixty-one-year-old Shirlene Ingraham continues to share delicious foods across Miami, FL. At the age of 7, Ingraham’s love for cooking began while she worked for her family’s business, the Miami Herald reports. Her parents, Jessie and Demas Jackson, were the proud owners of Jackson Soul Food. The first location was built in 1946 and was located in Miami’s Overtown neighborhood. When she became a young adult, Ingraham first pursed a career in criminology. However, she was not fulfilled when she moved back home to secure a job post. “My parents had a restaurant in Overtown since 1946. I went off to college in Gainesville at Santa Fe College to study criminology and then came back home,” Ingraham told the Miami Herald. “I started working in the Miami Police Department. One day I decided I didn’t want to work in law enforcement anymore.” Ingraham would then transition into the restaurant sector. As a child working at Jackson Soul Food , she had taken food orders while standing on a...
2 Chainz is on the mission to help bring in a new wave of Krystal’s supporters. At the start of the year, the rapper was tapped as the Head of Creative Marketing for the fast-food chain, as previously reported by AfroTech. Under the role, the Atlanta native aims to be a part of the resurgence of the restaurant he loved growing up. In the announcement of the collaboration, it detailed that 2 Chainz and his team would put Krystal in the spotlight and grow by launching new platforms and partnerships, a custom co-branded Krystal restaurant, a “Luxe Line” of premium food, and NFTs.
Lil Nas X has become a creative force in pop culture, from his witty tweets to the innovative direction behind his music videos. The marketing mastermind is taking his talents to Taco Bell as the fast food chain’s first Chief Impact Officer (CIO), a position that was inaugurated specifically for Lil Nas X. What makes the partnership even better is the artist worked for Taco Bell as a high schooler in 2017 and has now transitioned into breathing new life into their brand. According to Taco Bell’s media release, the hitmaker’s CIO position scales across food, music and philanthropy. Taco Bell’s breakfast relaunch, in which he will assist with the new menu items, also coincides with the promotion of his highly anticipated debut album “Montero.” Along with food innovation, Lil Nas X’s partnership is with the Taco Bell Foundation’s Live Más Scholarship — a scholarship program that awards passionate student Taco Bell employees across the nation. “Lil Nas X knows the job, the experience...