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What Is The YOLO Economy And Why Is It On The Decline?

As Americans race toward yet another nail-biter of a presidential election , things like inflation and cost of living continue to rise at a seemingly untenable rate. Many people have been forced to cut back on necessities, pay bills late or even resort to living in cars and tents to try to survive this stifling economic climate. After only a few short years, it seems as though the YOLO economy has officially come to an end. For those not in the loop, the YOLO economy was a period of prosperity borne of the COVID-19 pandemic , which allowed many Americans to spend with reckless abandon for a few short years. Now that the era of YOLO seems to be going the way of the dodo bird, it seems like as good a time as any to examine what the economic system entailed, where the term comes from, and why financial trends have shifted the landscape in the way that they have. Without any further preamble, let’s unpack the history of the YOLO years, and see if we can predict what comes next for those...

Jun 7, 2024

How A Designer Who Disrupted The Fashion World Thanks To A Virtual 3D Show Secured A Partnership With A Premium Bourbon Brand

You can’t place Anifa Mvuemba’s creativity in a box. Back in 2020, the Hanifa founder and fashion designer shook up the fashion world with a virtual 3D show on Instagram for her collection, Pink Label Congo, inspired by her home country of the Congo. From then on, Mvuemba continued to implement her self-taught tech skills into her work, as previously reported by AFROTECH™. Now, Mvuemba has taken her fashion expertise into new territory — the spirits industry. In February 2024, it was announced that she and Sergio Hudson are partnering with premium bourbon brand Woodford Reserve. During a New York Fashion Week (NYFW) dinner, Mvuemba spoke about previously feeling like she was approached by brands for their own gain and image, per WWD. View this post on Instagram A post shared by Anifa M (@anifam) In an email interview with AFROTECH™, Mvuemba shared , “As a Black designer, navigating the barriers that come with being shortlisted for collaborations merely to fulfill a diversity...

Apr 25, 2024

This Black & Latinx-Owned Company Is Using Blockchain Technology To Combat Homelessness

EquityCoin is not your average company using blockchain technology. In fact, they may be the only company that is not only Black and Latinx-owned but also uses the new technology to combat the homelessness crisis in America — with an ultimate goal to reach $1 billion in wealth in communities of color by the year 2030. In a press release announcement, EquityCoin revealed that their first step to creating equitable and affordable housing using blockchain technology was by creating a digital token. Its next phase of development involves the creation of what they’re calling EquityShare, which streamlines the tokenization process between the prospective unhoused buyer and real estate agents. The transactions will take place on the Ethereum -based blockchain. “By marrying blockchain technology and affordable housing, we will revitalize urban areas from coast to coast, building a more healthy, livable, and sustainable society. It’s not only important to do the work, but also to have the...

Kanye West May Have Plans To Address LA's Homelessness Crisis With Skid Row Fashion Week

Kanye West may have a new fashion show and collab on the way that could benefit the homeless. TMZ reports Kanye West is working closely with streetwear brand Skid Row Fashion Week to collaborate on clothing and produce a one-of-a-kind showcase. Reportedly Kanye West and Skid Row Fashion Week founder David Sabastian, started discussions in early January 2022 as the rap legend hit the studio to begin production for the anticipated “Donda 2.”

Jan 27, 2022

Google Pixel To Become The Official Fan Phone Of The NBA Through Multi-Year Partnership

Following a successful run as a presenting partner of the Women’s National Basketball Association (WNBA), Google is making it official with the National Basketball Association (NBA). Through the partnership, Google presented search trends and analytics across digital and social platforms throughout the WNBA season, playoffs and finals. Now, the search engine giant will be expanding their partnership to officially work alongside the league, Boardroom reports. “Expanding our relationship with Google will enable fans to deepen their engagement with the game and their favorite teams during our landmark 75th Anniversary season and beyond,” says Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media of the NBA in a press statement. As a part of the multi-year partnership, Google Pixel will become the official fan phone and first presenting partner of the NBA Playoffs, opening doors for the incorporation into ESPN, TNT and YouTube TV. In addition, the partnership...

Oct 19, 2021

Hanifa's Anifa Mvuemba Looks For New Ways to Use Tech in Fashion and Shares Advice For Emerging Designers

Congolese designer Anifa Mvuemba staged one of the most groundbreaking runway shows last Spring. Picture it: curve-hugging dresses, waist-cinching tops, and floor-sweeping pants sashaying down an invisible catwalk — but make it 3D. Mvuemba’s futuristic and captivating showcase of the Pink Label Congo collection for her Hanifa brand aired on Instagram and put her on the fashion industry’s radar. Since, Mvuemba’s stunning, sophisticated designs have been worn by stars like Zendaya and Beyoncé, and on fashion magazine covers, including InStyle. Though she hasn’t quite caught up with all the attention she’s received from her first big moment in the fashion spotlight, she’s vigorously working to outdo herself. “There are still so many things lingering from last year,” she says. “My team and I are just starting to breathe again. I’m always challenging myself to elevate my brand and to be a step ahead.” AfroTech caught up with Mvuemba to discuss tech in fashion, advice for emerging...

Mar 31, 2021

Rihanna's Savage X Fenty Secures $115M in Series B Funding, But Pauses High-End Fenty Line

Savage X Fenty, the lingerie line curated by international pop superstar Rihanna , has just announced that it’s closed a $115 million Series B funding round. According to Marketwatch, while this funding round — which was led by private-equity firm L Catterton — will be used to get the popular brand into brick-and-mortar stores, the news comes hot on the heels of the announcement that the high-end Fenty line, which was released in partnership with LVMH, will “pause” production. This, ultimately, has a two-fold meaning for Rihanna’s business ventures. Fenty’s “pausing” is indicative of the near-demise of high-end fashion in the wake of the coronavirus pandemic. In a statement, LVMH has said that it’s halting the production of the high-end line in the hopes that it can pick it up again when the availability presents itself. “Rihanna and LVMH have jointly made the decision to put on hold the ready-to-wear activity, pending better conditions,” a company spokesman said to WWD. However,...

These Black Women CEOs Shook the Table in 2020

Time and time again Black women have proven that they know how to get things done — even during a year like 2020. With diversity and inclusion at the forefront, it’s been amazing to see all of the boss women she-eos who are changing the narratives when it comes to ownership. Forbes reports that over 50 percent of women-owned businesses are led by women of color. Yet, those same women have the odds stacked against them. Despite the lack of resources, and other setbacks these Black women CEOs have shown that they are a force to be reckoned with not only this year but beyond. Check out some of our favorite Black women CEOs who shook the table in 2020 below: Melissa Butler Photo Credit: melissarbutler.com After becoming frustrated with unrealistic standards of beauty defined by the industry, Melissa Butler decided to create her own vegan and cruelty-free beauty brand, The Lip Bar, to combat the issue of diversity within the beauty industry. Butler and her empire are a reminder that the...

Dec 31, 2020

Minority-Owned Virtual Reality Platform Gravity Sketch Raises $3.7M in Funding

London-based startup Gravity Sketch has raised $3.7 million in funding, TechCrunch reports . In a recent seed round, the company founded by Oluwaseyi Sosanya, Daniela Paredes, and Daniel Thomas received funding from Kindred Capital with participation from Point Nine Capital and previous investor Forward Partners. In addition, the startup previously received grant funding from InnovationRCA and the James Dyson Foundation., which brings the total amount raised by the company to $5.4 million. “Collaboration is increasingly important as time frames are shortened and consumers request products sooner, with more features, and produced more sustainably,” said Oluwaseyi Sosanya, CEO, according to TechCrunch. “There is also a surge in multinational companies growing globally distributed design and engineering teams, who need to stay connected in order to deliver with the same accuracy they once did being in the same location.” View this post on Instagram A post shared by Gravity Sketch...

Sep 17, 2020

Fashion Tech Expert Coy Griffin is Encouraging Designers to Find 'Your Own Creativity'

With fashion technology, designers are connecting with consumers in more direct, innovative ways, and Coy Griffin wants more people of color at the forefront of that discovery. The Bronx-born Afro-Latina didn’t take the conventional path to fashion technology. She landed in the industry after gaining a slew of on-the-job experience at corporate internships and gigs at IBM and Johnson & Johnson. “When I was in college, I interned for Johnson & Johnson as a regular data analyst punching numbers all day,” she said. “At that point, I wanted to pivot into the fashion industry using my knowledge of data analytics, so I just started Googling fashion analyst jobs, and that’s when I discovered trend forecasting.” Even after discovering forecasting and working at a variety of fashion-tech startups, the Clarkson University graduate launched Your Own Creativity to truly marry her passion for fashion and technological innovations. The YOC is a content platform that helps make fashion tech easy...

Jun 1, 2020

Anifa Mvuemba Changes the Game With Virtual 3D Fashion Show

On Friday (May 22), designer Anifa Mvuemba singlehandedly changed the fashion game. Her latest Hanifa collection, Pink Label Congo, debuted via Instagram Live using 3D models, who emulated the hip-swaying swagger and full-bodied beauty of Black women. The contemporary line was inspired by her hometown in the Congo, of which she debuted a film short about the issues facing the women and children of the country like illegal mining. Nevertheless, the innovative digital show transported viewers to the Democratic Republic of Congo, with a floor-sweeping silk gown, a wide-legged denim suit, an off-the-shoulder ruched top, and other jaw-dropping pieces that reference the delicate power and femininity of the women of the Congo. “I want these pieces to tell a story of meaning,” she told Teen Vogue . “I want them to remind us to be intentional about what we create. Not for clout or for Instagram likes, but for the sake of meaning what we say by storytelling through our designs.”...

May 26, 2020