Equinox has reportedly launched the world’s most expensive gym membership. According to NBC News, the exclusive fitness chain has kickstarted a $40,000 annual program geared toward helping people improve their overall health and longevity. In partnership with lab-test startup Function Health, Optimize by Equinox, is a personalized health program curated by the company to equip participants with a variety of services, including personal training, nutrition plans, sleep coaching, and massage therapy. “It’s really a paradigm shift in how we’re able to live with vitality and avoid suffering,” Jonathan Swerdlin, co-founder of Function Health, said. “It deals with what’s above the surface, your abs and glutes, which you can see in the mirror, that are great. But it also deals with what’s below the surface and what you can’t see in the mirror. And that’s revolutionary.”   View this post on Instagram   A post shared by Equinox (@equinox) Kicking off with a range of tests, t he program is...

Choosing the right name for a business or startup is one of the most critical branding decisions entrepreneurs make. A strong name can enhance visibility, improve search engine rankings, and make it easier for customers to find your business online. Since SEO plays a key role in brand discovery and, ultimately, a business’s name value , integrating search-friendly elements into a business name can increase organic traffic and improve brand recall. This guide explores SEO tips for naming a business or startup and ensuring the name is optimized for success in the online business world. Prioritize Keyword Relevance Without Overstuffing One of the most effective ways to optimize a business or startup’s name for SEO is incorporating keywords that are relevant to the industry or niche. Including terms commonly searched by potential customers in the name can increase the likelihood of appearing in search results. For example, a marketing agency named “Elevate Digital Marketing” may perform...