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JuJu Watkins is making major moves on and off the court. On Tuesday, 8, 2024, ESPN reported that the University of Southern California star — who recently entered her second season with the team — signed a multiyear contract extension with Nike , securing “one of the richest shoe endorsement deals in women’s basketball.” Watkins joined the Nike family as a high school senior in October 2022. At just 19, she has consistently exceeded expectations during her time with the Trojans, leading the team to the Elite Eight for the first time since 1994 in her first year, according to CBS Sports. She boasted averages of 27.1 points, 7.3 rebounds, 3.3 assists, and 2.3 steals per game, ranking second nationally in scoring, per the outlet. With 920 points, she made history as the all-time leading scorer among freshmen in Division I women’s basketball, surpassing San Diego State University’s Tina Hutchinson who had the previous record of 898 during the 1983-84 season. As Blavity reported, Watkins...
Rolanda Brandon has filed a lawsuit due to North Carolina’s NIL restrictions. She is the mother of Faizon Brandon, a quarterback at Grimsley High School and the nationa’s top-ranked recruit in the 2026 class, according to ABC11. The high school player intends to play for the University of Tennessee upon graduating in the fall of 2025, which he affirmed through a verbal commitment, per CBS Sports. The journey toward higher learning is often met with great excitement for athletes and name, image, and likeness (NIL) deals have further energized the sports arena for both college and some high school students. However, this may not have been the case for Faizon. The Athletic Narrative states that while high school students can engage in NIL deals, the eligibility is subject to state laws and the specific rules of their schools or sports teams. Rolanda is now suing the state of North Carolina due to the barriers around NIL deals, The Charlotte Observer reports. This has prevented Faizon...
Devin Haney has seen great success in the ring, as a world-class boxer with multiple world championship titles. Haney recently received viral attention outside of the boxing world for his pay-per-view WBC super lightweight fight against Ryan Garcia, which picked up tons of steam on TikTok due to Garcia’s erratic behavior in the days leading up to the match. While Devin Haney ultimately lost the match via majority-decision, he was able to retain his WBC junior lightweight title, thanks to Garcia weighing in at 3.2 pounds over the maximum 140-pound limit. According to Marca , Devin Haney currently holds an estimated net worth of $6 million, earned primarily through his boxing career and endorsement deals. Though the 25-year-old millionaire has not yet diversified his portfolio with a wide array of ventures and investments , he has displayed his financial wisdom before, meaning the boxing champion will likely branch out into numerous options as he continues pushing his career forward....
When you’re committed to evolving, the only way to go is up, and that’s Cardi B’s story. Before becoming a music star and having a social media following of over 100 million, she was in hustle mode to make her music career pop off. The Bronx, NY, native has been outspoken about facing many rejections at the start of her rap career. The superstar says she received lowball offers from record labels and was not taken seriously because she had previously been on the cast of the VH1 network’s reality TV series “Love & Hip Hop: New York.” So, in true hustler fashion, she decided to bet on herself. “I invested my own money in everything,” Cardi B shared on “The Jason Lee Show.” “For my videos to my looks.” Cardi B also recalled paying for artists to collaborate with her when she first started releasing mixtapes and her own music tour. In addition to initially self-funding her artistry, the “Bodak Yellow” emcee started on the low tier for brand deals when she was known for being a popular...
Dunkin’ has become one of the latest companies to scout student-athletes for endorsement deals after the National Collegiate Athletic Association (NCAA) updated its name, image and likeness (NIL) policy. The company has debuted its starting roster including University of North Carolina’s Deja Kelly — a guard for the North Carolina Tar Heels — Bloomberg reports. “I am so excited to announce that I am officially the captain of Team Dunkin’! I am a longtime Dunkin’ fan so this is truly a dream come true — stay tuned to see how Dunkin’ fuels me on and off the court,” Kelly wrote via Instagram. View this post on Instagram A post shared by Deja Kelly (@dejakelly) Her new deal comes in after her signing with WME Sports in September 2021. Alongside her is the University of Georgia’s Matthew Boling, who is a track and field champ. The two young star athletes are the beginning of Dunkin’s plans to continue building its roster throughout the year.
When Migos first broke into the mainstream in 2016 with “Bad and Boujee,” their impact was fast and nearly immediate. By 2018, the collective’s viral hit had topped Billboard’s Hot 100 list, and Forbes Magazine noted that they were demanding $150,000 per show. Subsequently, the collective made it to Forbes’ 2018 list of 30 under 30 in music. That same year, Cardi B — who is now married to Offset from the Migos — made it to the list, as well. And this kicked off a series of successes for the Atlanta natives that culminated, according to Celebrity Net Worth, with an estimated combined net worth of $80 million. But while it seems like their success was an overnight one, the reality is, it was anything but. The collective was first formed in 2008, and it took nearly a decade (even with the Internet and social media at their disposal) to finally gain traction with their music. That said, between September 2017 and September 2018, the collective earned more than $25 million from their...
Love him or hate him, Dr. Dre has made his way in life. The Aftermath Records founder has certainly come a long way from his heyday in the seminal Hip-Hop group, NWA. According to Newsweek, Apple’s deal with Beats by Dre in 2014 made him one of the wealthiest men in hip-hop. The tech giant snapped up the headphones in a deal that, at that time, was worth close to $3 billion. While it was said that he was one of Hip-Hop’s first billionaires, a subsequent investigation by Forbes refuted that claim. “Forbes still doesn’t agree with the assessment made in the wake of Apple’s $3 billion 2014 purchase of his Beats By Dr. Dre headphone line,” reported the outlet. “The superproducer owned an estimated 20%-25% of the company at the time; of the $2.6 billion Apple paid upfront in cash, another $295 million was earmarked to cover debt payments, leaving Dre with a little over $500 million.” Despite not reaching billionaire status, his $780 million net worth — per Celebrity Net Worth — makes him...
If you’re a rapper and you’re looking to secure the bag, endorsement deals are the way to go. But believe it or not, the concept of rappers getting endorsement deals is nowhere near a new concept. According to High Snobiety, the rappers of today can thank a legendary Hip-Hop group for securing the first-ever product endorsement deal in the rap industry, which kicked off the trend that’s still going strong today. “You’ll likely recall Run DMC’s third studio album, “Raising Hell,” which thrust the group into the American mainstream and forever linked the genre to their iconic style and affinity for the Three Stripes,” they said. “When the album was released in 1986, one track particularly stood out: “My Adidas.” The song was more than just a powerful co-sign — it would soon become the catalyst for rap’s first endorsement deal, setting the stage for a generation of new artists to follow suit.” Run-DMC may have been just the first of many rappers to secure the bag with endorsement deals...