Companies are increasingly blending storytelling, commerce, and technology in today’s rapidly evolving media landscape. One such company is pgLang, the multidisciplinary agency founded in 2020 by Kendrick Lamar and Dave Free. While it has often been described as a creative agency, pgLang operates across multiple industries and platforms — from music and film to brand partnerships and live events — positioning itself as a hybrid model within the broader creative economy. Based on a previous AFROTECH™ report, pgLang describes itself as a “multilingual” company, referencing its spoken language component and ability to communicate across forms: music, television, film, books, podcasts, and visual media. The company’s creative outputs reflect this flexibility, leveraging cross-platform strategies to distribute content that resists traditional industry categorization. This approach earned the company recognition from Fast Company, which named pgLang one of the World’s 50 Most Innovative...