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The launch of TikTok in 2016 rewrote the entertainment industry due to its cultural impact bolstered by viral dance challenges, the rise of the new celebrity, and highly engaging micro-video content. Since its debut, the application has garnered over two billion users globally and has become an important marketing tool for music industry hopefuls and professionals who hope their music gains traction with users. Hits such as Drake’s “Toosie Slide” and record-breaking “Old Town Road” by Lil Nas X, received millions of streams that can be attributed to the content created by TikTok users.
When TikTok star Khaby Lame first got started on the social media app in March 2020, he was working at a factory in Chivasso, Italy, a small town located in the Turn district. Then, without warning, he was fired, forcing him to return to his family’s “modest home.” But, as the Senegalese sensation told The New York Times, he chose to pivot his attention to TikTok on a full-time basis instead of getting a so-called “real job,” and it was the best decision he’d ever made. “It’s my face and my expressions which make people laugh,” he said to the outlet, while adding that his muted expressions are a “universal language.” Whether you understand what he’s saying or not, Lame definitely found a winning formula. He’s almost at 100 million followers on the micro-video app, and one site reports that someone like him can charge anywhere from $1 million to $2 million per post thanks to his dedicated, engaged following. @khaby.lame I have to read and you disturb me.🤨(Ps: Guys don’t try this at...
Last year marked a pivotal moment in time for change and equality, specifically for Black communities. The happenings in the digital space and social media have shown us the importance of amplifying Black creators and influencers who are often overlooked. Now thanks to companies like Fanbytes, we’ll be able to break the cycle of underrepresentation in creative industries. According to AdWeek, the London-based influencer marketer agency — launched by CEO and founder Timothy Armoo in 2017 — was created to help big brands discover new interactive ways to engage with Gen Z audiences around the world. With initiatives like the Fanbytes Impact Fund, the goal for Fanbytes is to now help Black-owned businesses get the funding they need as well as help Black creators gain more visibility in mainstream spaces. “What happened with George Floyd, it made me realize even more that I had this platform and I had a responsibility to do something,” Armoo told the outlet. “And I didn’t want to just do...
Dolly Parton will always love Whitney Houston and her new noble revelation is proof of that. During an appearance on “Watch What Happens Live With Andy Cohen” this week, the singer and songwriter revealed that she’s been using royalties that she’s collected from Houston’s version of “I Will Always Love You” — which was originally sung by Parton — to invest in a Black Tennessee community, TMZ reports. In her interview with Cohen, she went on to explain how she purchased “my big office complex down in Nashville” and decided to buy the property in honor of the area’s Black community and Houston’s legacy. “I bought a property down in what was the Black area of town, and it was mostly just Black families and people that lived around there,” she said. “And it was off the beaten path from 16th avenue and I thought, ‘Well I am going to buy this place, the whole strip mall.’ And thought, ‘This is the perfect place for me to be,’ considering it was Whitney.” “So I just thought this was great,...
Black TikTokers are taking back their creativity one step at a time! In light of the TikTok strike that erupted on the platform late June, Black TikTok is now taking a public stand for their creativity and viral contributions. While others on the app find their own ways to protect their intellectual property, TikTok creator Keara Wilson is finally getting justice for the dance challenge that helped Megan Thee Stallion become a Grammy-winning artist. According to a press release, Wilson — who created the #SavageChallenge to Megan’s “Savage” single early last year — attended a dinner celebration for #Creators4BIPOC month and was surprised to learn she earned the copyrights for her viral dance with help from Logitech and award-winning choreographer JaQuel Knight. @keke.janajah the ONE & only…. @jaquelknight 💗💗💗 Thank you Thank you so much! & @logitech ❤️ Savage Dance is officially COPYRIGHTED! i own my dance 😭‼️ ♬ Savage – Megan Thee Stallion As part of a movement to address the barriers...