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Universal Music Group (UMG) — the global leader in music entertainment — has announced some new additions to its African senior management structure to continue expanding its presence and strengthen its local music ecosystem. According to an announcement , the worldwide music company has appointed music executives Sipho Dlamini, Elouise Kelly, and Chinedu Okeke to senior-level positions within Universal Music South Africa and Sub-Saharan Africa, and Universal Music Nigeria. “I am thrilled to announce these strategic appointments, as we look to further develop our domestic infrastructure and label rosters within Africa,” said UMG EVP of Market Development, Adam Granite in a press statement. “Most integral to achieving our long-term ambitions, is to build a strong leadership team on the ground, with deep foundations in each country to help grow a dynamic ecosystem for all to benefit in the future.” The announcement shares that Dlamini has been promoted to CEO, Universal Music South...
Universal Music Group, the largest music company in the world, is taking a huge international step forward with their newly launched music label, Def Jam Africa. https://www.instagram.com/p/CAqAfpOAJOn/?utm_source=ig_web_copy_link Yesterday, the music label giant announced Def Jam Africa as a new division based in Johannesburg, South Africa, and Lagos, Nigeria, that will focus on “hip-hop, Afrobeats and trap talent in Africa,” according to a press release. Arriving just a year-and-a-half after the launch of Def Jam South East Asia, the new pan-African label division will be “following the blueprint” of Def Jam Recordings. The music industry has paid more attention to African artists in recent years and has taken an aggressive approach to investing in the continent — both to market streaming services and sign talent. As they expand their offices across Africa, Universal Music Group is now looking to change how they shape their brand identities. “In the U.S., [Universal Music has]...