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Snoop Dogg just added esports to his resume. The hip hop legend has created his own league called the “Gangsta Gaming League,” for Madden NFL 2019 in partnership with Merry Jane, a cannabis-focused news platform. Snoop and eight of his closest gaming friends participated in a Madden tournament that was streamed on Twitch, Mixer, YouTube and Facebook for a $10,000 jackpot. This latest move by the rapper could prove beneficial for him in the long run. According to a report by the Entertainment Software Association and NDP Group, the video gaming industry reached a record $43.4 billion in revenue in 2018, up 18 percent from 2017. For esports alone, the market is set to hit $1.79 billion by 2022, according to estimates from Newzoo. Football has had a special place in Snoop’s heart for quite some time. He served as a youth football league coach for more than a decade and now he’s taking his talents online. Snoop Dogg, along with other rappers like T.I. and Soulja boy are seeing gaming as...
Atlanta rapper and actor Clifford Joseph ‘T.I.’ Harris, Jr. has launched Tech Cypha , a new investment syndicate focused on early, growth and late-stage startups, with an inaugural investment in Culture Genesis , a digital gaming studio targeting urban and multicultural audiences. The syndicate will provide startups with capital, marketing expertise and brand amplification through partnerships with macro influencers, according to the company. T.I. and his business partner Jason Geter have been investing in tech companies for years. According to Tech Crunch, the pair first invested in a website called Streetcred.com over a decade ago, a deal that ultimately fell through. Now, the team is looking to leverage the right demographic by investing in the growing tech scene in Atlanta. “Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture which is always influencing and promoting things, we saw an opportunity,”...
Startup founders Cedric Rogers and Shaun Newsum are “remixing” technology for the culture with Culture Genesis, a digital gaming studio creating new content targeting urban and multicultural audiences. The company unveiled their first product to come out of the production studio, a quiz show called TriviaMob available for download in the Apple app store. TriviaMob players can compete either individually or in a group to win $10,000 in cash during a weekly show airing every Sunday. The game is centered around players answering 10 questions about art, music, science, and history in 10 seconds. “We’re building software for an urban, multicultural audience that continues to lead and influence culture — not just in the U.S. but around the world,” said Rogers, in a statement to TechCrunch . “We see this influence growing in Hollywood but it’s not happening fast enough in Silicon Valley. We want to accelerate this shift.” Rogers, a former Apple executive and Newsum, a former software...